This is a direct excerpt from the Paid Traffic Mastery Certification course by Kasim Aslam.
It’s over … machine learning won. Marketers used to win by beating the machines, beating google, beating Facebook. As time wore on, they got too smart.
If you do not comply with machine learning, you will lose. It’s added in an entire layer of decision making that we don’t even see.
Patience is key when it comes to machine learning.
For the algorithm to optimize, it needs to gather as many data points as possible.With a broader targeting strategy machine learning will enable you to discover pockets of viable traffic that you didn’t know existed.
Kasim Aslam
Kasim Aslam is the founder and CEO of Solutions 8, one of the world’s top ranked Google Ads agencies.
Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020.
Kasim was hand-selected as the Traffic Coach for DigitalMarketer.com’s ELITE coaching program by their executive team. He is also the co-host of the long-running podcast, Perpetual Traffic.
His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority.
Kasim helped launch the National Association of Child Helplines (NAACH) and worked with the United States Army, Intel, as well as a Gates Foundation-funded nonprofit, a 54,000 member PPO, the largest privately owned bank in the United States, and an Academy Award-contending documentary.
He lives in Scottsdale, Arizona with his wife and two sons.
