Will AI make human marketers obsolete? Or will it open up the future of marketing education and strategy?
Mark de Grasse sits down with longtime CMO and marketing professor Steve Rossmann to explore the rapidly evolving landscape of marketing.
From the impact of AI and technology to the changing mindsets of the next generation of marketers, to teaching students to embrace failure along the journey, no topic is off limits.
All these, and much more, in the episode!
KEY TAKEAWAYS:
01:46 How universities are adapting to AI in marketing education
03:57 Why students struggle to define what marketing really means
05:09 Why passion matters more than paychecks in marketing
10:06 Taylor Swift as the model of a great marketer
15:50 How AI is changing leadership roles in businesses
22:24 What the young generation needs to become marketers
26:15 Learning to embrace failure (in work and in life)
26:25 The problem with instant gratification and short attention spans
36:06 The future of VR/AR and the role of AI
Listen Now
CONNECT WITH STEVE ROSSMANN:
This Month’s Sponsors:
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!
- Conversion Fanatics – Conversion Rate Optimization Agency
- Get 50% Off Monthly Blog Writing Service – BKA Content
More Resources from DigitalMarketer:
