Podcasts Archive - DigitalMarketer

Episode 388: The Amazon-Inspired Secrets to Effortless Agency Growth with Jordan Ross

sarwat@top10podcasts.com — Tue, 16 Apr 2024 07:00:00 +0000

Are you tired of feeling like a prisoner to your agency, constantly putting out fires and struggling to grow? What if there was a way to scale your business while actually enjoying the process and setting yourself up for a profitable exit?

Jordan Ross, the founder and CEO of 8 Figure Agency, reveals his proven blueprint for scaling and exiting your agency. He has not only cracked the code but also helped countless others do the same.

In this episode, Jordan shares his hard-won insights on:

Identifying and eliminating growth constraints
How to harness the power of “Solomon’s Paradox” to make better decisions
Implementing the 4 key variables to keep your team loyal and motivated
The Amazon-inspired “heuristics” that will transform your team’s behavior

Whether you’re just starting out or have hit a plateau, this episode will give you the tools and mindset shifts needed to take your agency to the next level. Tune in now and discover how to build an agency that not only scales but also sets you up for a successful exit.

KEY TAKEAWAYS:

02:02 The 4 constraints preventing your agency from growing

05:57 Why entrepreneurs are usually the bottleneck in their own business

09:16 The importance of bringing in an external perspective to solve problems

11:42 Treating your agency like a game to overcome challenges

15:40 The 4 key variables to keep your team loyal and motivated

16:40 How to use love languages to make your team feel appreciated

24:30 Amazon’s secret sauce for creating a culture of ownership and accountability

26:47 The power of heuristics in driving complex behaviors

30:35 Strategies for consistent growth despite challenges

Listen Now

CONNECT WITH JORDAN ROSS:

Website

YouTube

Podcast

This Month’s Sponsors:

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More Resources from DigitalMarketer:

Build Profitable Promotions From Scratch

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Episode 387: Building a Profitable Amazon Influencer Business from Scratch with Norman Farrar

sarwat@top10podcasts.com — Tue, 09 Apr 2024 07:00:00 +0000

How would it feel to be among the elite few profiting hugely from the often-misunderstood Amazon Influencer Program? If you’re tired of missing out on this low-hanging fruit, it’s time to learn from someone who has cracked the code.

Norman Farrar, AMZ titan, and influencer marketing pro, reveals his step-by-step blueprint for turning the Amazon influencer program into a steady stream of income.

Norman shares the secrets to:

Getting quickly approved as an Amazon Influencer (and avoiding those harsh 3-strike rejections!)
Creating engaging, high-converting videos in just 30-45 seconds
Increasing product visibility and rankings with external traffic
Scaling your influencer business with brand sponsorships and more

Whether you’re new to the program or have struggled to gain traction, this is your chance to unlock a steady stream of effortless Amazon Influencer program revenue. Tune in now!

KEY TAKEAWAYS:

02:03 What is the Amazon Influencer Program?

04:02 How to get approved for Amazon Influencer Program

06:54 How to get free products and paid promotions as an influencer

08:35 Common influencer mistakes that lead to content rejection

14:40 Leveraging external traffic and Amazon’s Attribution Program

19:18 Scaling your influencer business using brand deals

19:44 Tips for creating viral content as an influencer

25:40 How much content should you create every week?

28:38 What to do if you get rejected for the Amazon Influencer Program

Listen Now

CONNECT WITH NORMAN FARRAR:

Website

This Month’s Sponsors:

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

More Resources from DigitalMarketer:

Build Profitable Promotions From Scratch

The post Episode 387: Building a Profitable Amazon Influencer Business from Scratch with Norman Farrar appeared first on DigitalMarketer.

Episode 386: The CARE Factor Framework: The Secret to Long-Term Client Partnerships with Stevie V Brown

sarwat@top10podcasts.com — Tue, 02 Apr 2024 07:00:00 +0000

Want to implement Stevie’s game-changing “CARE Factor” framework at your agency? Click the link to get her book “The Care Factor Fix” and level up your client relationships.

Have you ever felt like you’re just an ad person or content creator to your clients, rather than a strategic marketing partner?

As a marketer, you want to be a valued partner in your client’s business growth. However, the constant need to justify your work in order to maintain your seat at the table is a challenge.

This struggle, according to Stevie V Brown, CEO, and Marketing Systemizer at The Change Starter, stems from a fundamental issue: most businesses don’t understand how marketing works. Without proper expectations and integration from the start, we’re setting ourselves up for failure.

Stevie reveals her innovative “CARE Factor” framework to vet ideal clients and forge long-term partnerships built on commitment, accountability, realism, and engagement.
If you’re an agency owner or marketer tired of frustration and mistrust, listen to this episode, then take this scorecard assessment to discover which areas you need to optimize for better results.

KEY TAKEAWAYS:

01:32 What is marketing?

02:28 The realities of marketing for small business owners

08:08 Client expectations vs reality: How to avoid overpromising

11:31 Integrating marketing across all business functions

14:36 How to deal with clients who want too much control

18:30 Setting up marketing contracts with clients

20:50 Contract reviews and renewals

23:10 How to help clients set up realistic marketing expectations

25:47 The four pillars of the CARE Factor framework

32:24 How businesses can prepare for marketing results

37:20 Elevating the marketing profession through accountability

Listen Now

CONNECT WITH STEVIE V BROWN:

Website

RESOURCES:

The Care Factor Fix’ book

Marketing Effectiveness Scorecard Assessment

This Month’s Sponsors:

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

More Resources from DigitalMarketer:

Build Profitable Promotions From Scratch

The post Episode 386: The CARE Factor Framework: The Secret to Long-Term Client Partnerships with Stevie V Brown appeared first on DigitalMarketer.

Episode 385: Mastering Joint Ventures: How To Grow Your Business Through Strategic Partnerships With Charles Byrd

sarwat@top10podcasts.com — Thu, 28 Mar 2024 07:00:00 +0000

Are you leveraging joint ventures to grow your business? If not, you may be missing out on massive profits.

Today’s guest has the knowledge and experience to help you scale your business through strategic relationships.

Charles Byrd, founder and CEO of PureJV, is here to demystify joint ventures and share proven strategies entrepreneurs can use to establish profitable partnerships.

He uses case studies and personal experiences to demonstrate the advantages of nurturing connections into joint ventures instead of relying solely on paid ads to increase revenue.

Byrd teaches his clients how to pitch and close lucrative deals in as little as 6 minutes! One of Byrd’s clients applied his methods and grew his business from $1.8M to over $6M in just one year through partnerships.

Interested to know how? Tune in.

KEY TAKEAWAYS:

01:28 What is a joint venture?

06:05 How to structure joint venture commission deals

13:26 How to nurture connections after events

20:27 Tips for closing joint venture partnerships in minutes

26:25 Why providing value first is important in forming partnerships

29:29 Choosing the right masterminds and networking groups

32:00 Charles’ $6M+ revenue growth case study

Listen Now

CONNECT WITH CHARLES BYRD:

Website

This Month’s Sponsors:

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

More Resources from DigitalMarketer:

Build Profitable Promotions From Scratch

The post Episode 385: Mastering Joint Ventures: How To Grow Your Business Through Strategic Partnerships With Charles Byrd appeared first on DigitalMarketer.

Episode 384: Are You Adapting to the AI Era or Getting Left Behind? Guest: Steve Rossmann

sarwat@top10podcasts.com — Tue, 26 Mar 2024 07:00:00 +0000

Will AI make human marketers obsolete? Or will it open up the future of marketing education and strategy?

Mark de Grasse sits down with longtime CMO and marketing professor Steve Rossmann to explore the rapidly evolving landscape of marketing.

From the impact of AI and technology to the changing mindsets of the next generation of marketers, to teaching students to embrace failure along the journey, no topic is off limits.

All these, and much more, in the episode!

KEY TAKEAWAYS:

01:46 How universities are adapting to AI in marketing education

03:57 Why students struggle to define what marketing really means

05:09 Why passion matters more than paychecks in marketing

10:06 Taylor Swift as the model of a great marketer

15:50 How AI is changing leadership roles in businesses

22:24 What the young generation needs to become marketers

26:15 Learning to embrace failure (in work and in life)

26:25 The problem with instant gratification and short attention spans

36:06 The future of VR/AR and the role of AI

Listen Now

CONNECT WITH STEVE ROSSMANN:

This Month’s Sponsors:

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

More Resources from DigitalMarketer:

Build Profitable Promotions From Scratch

The post Episode 384: Are You Adapting to the AI Era or Getting Left Behind? Guest: Steve Rossmann appeared first on DigitalMarketer.

Episode 383: Cut Lead Gen Costs and Generate Better Cold Leads with AJ Cassata

sarwat@top10podcasts.com — Thu, 21 Mar 2024 07:00:00 +0000

You should NOT solely rely on Facebook Ads.

You’ve likely already seen it happen to someone at this point. Facebook shut them out and now they can’t access their Ad Manager, their groups, nothing.

AJ Cassata, co-founder of Revenue Boost, is on the show today to discuss how agencies can scale their business through cold outreach, specifically focusing on using LinkedIn and email for lead generation.

There are limitations to relying purely on referrals and Facebook ads that could be shut down at any moment without notice. So constructing a repeatable system for generating cold leads is now more crucial than ever.

Tune in to learn practical strategies for creating compelling cold outreach messages, the significance of niching down for better targeting, and the risks associated with dependency on social media platforms for business leads.

KEY TAKEAWAYS:

00:53 Pros and Cons of referrals for your business

03:58 Bulletproof your business with lead generation systems

07:17 Preparing your business for cold traffic

15:20 Acquiring emails through email scraping, and is it spam?

16:53 Maximizing lead generation with LinkedIn and Email

31:51 Launching a Mastermind: A new approach to business scaling

Listen Now

CONNECT WITH AJ CASSATA:

This Month’s Sponsors:

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

More Resources from DigitalMarketer:

Build Profitable Promotions From Scratch

The post Episode 383: Cut Lead Gen Costs and Generate Better Cold Leads with AJ Cassata appeared first on DigitalMarketer.