Understanding and tracking the performance of your marketing efforts is essential in order to grow your business. While there are dozens of metrics you can use to measure the success of your campaigns, some are more important than others. In this article, we’ll provide an overview of the ten most important marketing metrics that everyone should be aware of, and most likely tracking on a weekly basis.

(Before we dive in, if you want a shortcut to building your growth marketing scorecard that tracks all of your most important metrics in one place, you can steal our growth marketing scorecard here >>)

With the understanding that every business is different, and a couple of these metrics might not make sense for you to track, here are the top 10 metrics most Heads of Marketing should track:

#1: Unique Pageviews

Unique pageviews measure how many times a webpage has been visited by individual users over the course of a designated period. This metric helps you understand which content resonates with your audience and how often they view it. It also provides insight into user engagement and helps inform decisions about what kind of content to prioritize in future campaigns.

#2: % New Visitors

% new visitors measures how many unique visitors have come to your website for the first time during a given period. This metric is helpful in understanding whether or not you’re successfully reaching new audiences with each campaign and can help inform decisions about where to allocate resources for maximum impact.

#3: Video Watch %

Video watch % measures how often people watch a video all the way through, as opposed to how many times it’s been viewed or clicked on. This metric gives you an indication of user interest and helps inform decisions about whether or not your audience is finding value in your videos or if they’re being ignored.

#4: Click Through Rate (CTR)

CTR measures the number of clicks on a particular link compared to the number of impressions (how many times that link was seen). A high CTR indicates that users find the link interesting enough to click on it while low CTR numbers suggest there might be improvements needed within the content itself or its placement within a webpage or email message.

#5: Open Rate

Open rate measures how often people who receive an email open it, as opposed to leaving it unread in their inboxes, also known as “opens” vs “bounces” rate. Understanding this metric helps marketers decide whether their messages are engaging enough for readers to take action on them and can help inform decisions about subject line wording, email length, and other aspects related to emails sent out through campaigns.

#6: Leads Generated

Leads generated measures how many individuals expressed interest in learning more about a product or service by taking an action such as filling out a form or signing up for an event. Tracking this metric is important for evaluating the effectiveness of various channels and campaigns used for lead-generation activities.

#7: Revenue

Tracking total revenue generated from campaigns provides insight into overall performance and ROI from those efforts. It also helps marketers understand which channel offers more significant returns so they can adjust their strategy accordingly.

#8: Number Of Lead Magnets Downloaded

Lead magnet downloads measure how many individuals downloaded a valuable piece of content offered by a company in exchange for contact information such as name, email address, etc. These metrics provide insight into user engagement with various lead magnets created by organizations so they can evaluate which ones resonate best with their target audiences and create more effective strategies going forward.

#9: North Star Metrics Performance

North Star Metrics are one high-level key performance indicator (KPI) designed to keep organizations focused on achieving their long-term goals regardless of short-term successes or failures — measuring performance against these metrics paints an accurate picture regarding progress towards achieving desired results over time.

#10: Upsell Take Rate

Upsell take rate measures conversion rates when customers are presented with opportunities to purchase upgraded versions/features after purchasing initial products/services — understanding this metric helps companies identify areas where they could improve customer experience and increase the chances of customers taking advantage of upsell opportunities available.

The post Top 10 Metrics Most Heads of Marketing Should Track appeared first on DigitalMarketer.

Mark de Grasse is a content strategist focused on integrated, genuine approaches to marketing and management.

Mark has been working in content development since the mid-2000’s, creating tens of thousands of articles, graphics, videos, and podcasts over the years.

He is now the President and General Manager of Digital Marketer!

Blog Highlight: https://www.digitalmarketer.com/blog/…

WHAT IS DIGITALMARKETER:

DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights.

https://www.digitalmarketer.com/

The post Meet the DigitalMarketer Team: Mark de Grasse, President appeared first on DigitalMarketer.

[Listen on iTunes]

This brand new podcast is hosted by DigitalMarketer’s very own Director of Content, Garrett Holmes, and Content Producer, Jenna Snavely. And, as you can see below, we’ve got a lot of amazing guests lined up!

With this podcast, our goal is to make you the smartest person in the room through incredible interviews with entrepreneurs and thought leaders spanning across all facets of the digital marketing world!

But, it’s not just interviewing… after we sit down with each guest, we bring YOU back with us to DigitalMarketer HQ (or, as we like to call it, “The Batcave”) and unpack these conversations so that you can apply these tactics and strategies in your business, starting today.

BUT—we need help from the DigitalMarketer community!

We want to reach as many podcast listeners as possible, and it helps the podcast tremendously to have subscribers, reviews, and ratings.

So we’re holding a fun giveaway contest to help get more podcast subscribers, reviews, and ratings and 2 lucky winners will each receive a ticket to Traffic & Conversion Summit 2019!

Here’s how to enter the contest:

All we need you to do is:
1) Subscribe to The DigitalMarketer Podcast on iTunes 

2) Leave an honest rating and review on iTunes

3) Share the podcast on Facebook or Twitter using #DMPodcast (if you’re not sure how to share a podcast, check out this nifty video tutorial)

We will randomly select 2 lucky subscribers on July 16, 2018, so please make sure you’ve completed all 3 steps above by July 15th.

We’re really excited about this podcast, and we know that you will be too. So be sure to set aside some time today to subscribe and listen, but most importantly, to take action on the digital marketing strategies that are being shared because they are tactics that can be implemented TODAY!

Listen to the podcast today on iTunes, Spotify, Stitcher, and TuneIn.

And now, a quick overview of the first 4 episodes, all available today!

Episode 1: Daymond John, CEO @ Fubu on His ‘Rise & Grind’ Approach to Business Success

Join the experts as they interview Daymond John, author of the best selling book Rise & Grind on what “Rise and Grind” is, how he’s put it to work for himself, and how it saved his life. If you’re not where you want to be in your life or business, this episode will teach you what you need to know to start putting in the work without quitting your day job.

Listen to Episode 1 on iTunes

Episode 2: Ezra Firestone, CEO @ Smart Marketer Inc. on How To Reach More Customers By Telling Better Stories

Find out why Ezra is moving from a 30-day sales cycle to a 90-day sales cycle, why he didn’t get much ROI on a $1,000,000 investment in marketing on Pinterest (but you might), why he doesn’t run a Facebook group, and what the biggest threats are to the industry right now.

Listen to Episode 2 on iTunes

Episode 3: Suzi Nelson, Community Strategist @ DigitalMarketer on How To Leverage Communities to Generate Revenue For Your Business

Learn what it takes to start and grow a community around your business to start creating a network of brand ambassadors that will generate revenue while you sleep. Discover the ins and outs of community management and how important community is in today’s digital marketing landscape.

Listen to Episode 3 on iTunes

Episode 4: Billy Gene Shaw, Founder & CEO @ Billy Gene Is Marketing on How To Make Video Ads That Actually ROI

Dive into the formula for making video advertisements that actually bring you a return on your investment and find out how Billy Gene Shaw created a name for himself creating some of the funniest, craziest, and downright entertaining video ads you’ll find on the internet today.

Listen to Episode 4 on iTunes

The post Introducing The DigitalMarketer Podcast (And an Easy Way to Win Tickets to T&C 2019) appeared first on DigitalMarketer.