Are you a content marketer?
Do you like podcasts?
If you answered “Yes” to both those questions, then boy oh boy, is this the list for you.
Now, this isn’t new for us. We’ve written about some of the best digital marketing podcasts in the past. And we still love those podcasts!
But today we’re going to zoom in on the content marketing side of things. Because there are some amazing podcasts out there that are specifically geared toward helping marketers like you to create better content, reach a wider audience, and turn more of your readers into customers.
And in this post, we’ll share them with you.
So here they are: the 17 best podcasts of all time for content marketers.
1: Copyblogger FM
Without a doubt, Copyblogger is one of the most authoritative authorities there is when it comes to copywriting and content marketing. And their podcast, Copyblogger FM, is chock full of copy and content goodness—especially since you’ll get the chance to learn from established content pros like Brian Clark, Darrell Vesterfelt, and Sonia Simone. This podcast is a particularly good choice for writers who want step-by-step help on writing better headlines, subject lines, calls to action, and more.
Recommended episode: How to Constantly Create Compelling Content
2: The GaryVee Show
Gary Vaynerchuk is one of the most prolific content creators out there. Don’t believe us? His podcast, The #AskGaryVee Show, comes out with a new episode…Every. Single. Day. Now THAT’s impressive! With so many episodes, there are a lot of gems here. Gary V is particularly good at lighting a fire under your rear-end and motivating you to get up and take action on that next post.
Recommended episode: 15 Minutes of How to Make Content at Scale
3: The DigitalMarketer Podcast
Our second foray into podcasting, The DigitalMarketer Podcast, has been a hit from day one. And the fact that it’s hosted by Garrett Holmes and Jenna Snavely, two of the best in the biz, makes it a particularly good choice for anyone interested in learning how to grow your company’s traffic and sales through consistent and strategic content marketing (you’ll also get the inside scoop from many of our other team members, so check this one out if you want to go behind-the-scenes at how we do things here at DM).
Recommended episode: Meet DigitalMarketer’s Content Team of One with Becky Zieber
4: Content Jam
In terms of publishing frequency, the shows on this list run the gamut. Some podcasters, like Gary Vaynerchuk and Neil Patel, publish a new show every single day. But Content Jam takes the opposite approach. Hosts Andy Crestodina and Barry Feldman may wait months in between shows, but when they do produce a new episode, you can bet it’ll be a good one. Topics range from storytelling to SEO to promotion strategies, all with a focus on how they affect content marketing.
Recommended episode: Simple Ways to Get Started with Content Marketing Metrics
5: Build Your Tribe
Great content marketing is all about finding your tribe and connecting with them through better content that resonates. Chalene Johnson is one of the best in the world at this. And in Build Your Tribe, Chalene and her son Brock (a storytelling strategist) dive into the tactics you’ll need to expand your audience and connect with them in a way that grows your sales and revenue.
Recommended episode: See Your Business Through the Eyes of Your Customer
6: ProBlogger Podcast
ProBlogger is one of the biggest blogging authorities on the ‘net. Its founder Darren Rowse reaches over 5 million readers each month with his content. And in the ProBlogger Podcast, Darren explores all the most important topics to anyone who wants to follow in his footsteps and build an audience—and a business—with their blog. Topics range from content creation to building your audience to monetizing your traffic.
Recommended episode: A Step-By-Step Guide to How I Write a Blog Post
7: Online Marketing Made Easy with Amy Porterfield
Amy Porterfield is one of our favorite marketing instructors, and in her podcast, Online Marketing Made Easy, she takes a beginner-friendly approach to growing your business online through better advertising, product launches, and yes, content marketing. This is a great opportunity to get an inside peek into the mind of one of the web’s best online marketers and content creators.
Recommended episode: 10 Ways to Repurpose ONE Single Piece of Content
8: The Content Champion Podcast
In The Content Champion Podcast, you’ll “learn how to punch above your own weight online.” It’s a great description for a show that runs the gamut from SEO to video creation to making money from your interviews. With just one new show each month, it’s a low-commitment way to keep up-to-date on the latest content marketing strategies.
Recommended episode: The 7 Step Content Marketing Lead Generation System With Michael Karp
9: Content, Inc.
Tight on time? Content, Inc. might be the podcast for you. Each episode runs around 10 minutes, and many are 5 minutes or less. Even better, it’s hosted by Joe Pulizzi, founder of the Content Marketing Institute. You’ll learn about the models that entrepreneurs in many different markets are using to create effective content that grows their business. Content, Inc. is no longer produced, but the episodes are still available and very much worth your time (and if you want more, you can catch Joe on his new podcast, PNR with This Old Marketing).
Recommended episode: Why Your Content Play Never Worked
10: The Blogging Millionaire Podcast
The tagline on The Blogging Millionaire’s website reads: “Create Better Content, Build Your Traffic, & Make More Money.” That just about sums it up, doesn’t it? Of course, the reality of building a content-based business is a little more complicated than that…which is why you may want to tune into The Blogging Millionaire Podcast to learn the strategies that professional bloggers are using to build and monetize their audience.
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Recommended episode: Blog Post Titles that Dominate Google Rankings
11: CMI Weekly Wrap
We’ve already covered the first two CMI podcasts (Content, Inc. and PNR with This Old Marketing). CMI Weekly Wrap is their third and final podcast, in which CMI Chief Strategy Advisor Robert Rose wraps up every workweek with one final thought, new take, or great idea. If you have a half-hour on Fridays, this show is a fruitful way of wrapping up your week while paving the way for big things after the weekend.
Recommended episode: Forget Creative Freedom – Content Thrives on Constraints
12: Business of Story
Using the power of story to connect with your audience on a deeper level is an essential skillset for any content marketer. Luckily, that’s what Business of Story is all about. Each week, Park Howell dives into the details of how businesses are using the power of storytelling to project an effective brand persona. Tune in to learn how you can use your content to tell better stories that connect with your market.
Recommended episode: Can Story Structure Make Your Content Viral?
13: Marketing School
Marketing School is hosted by two amazing marketers, Eric Siu (CEO of Single Grain) and Neil Patel (co-founder of companies like Kissmetrics and Crazy Egg). This is another show that comes out every day, which means you’ll have no shortage of insights related to just about every form of digital marketing under the sun…and if you ever run out of new podcasts to listen to, you can always dig into their catalog of over 1,200 already published episodes.
Recommended episode: 7 Simple Ways to Promote Your Blog
14: Perpetual Traffic
Our first foray into the podcasting world, Perpetual Traffic is still running strong. Molly Pittman and Ralph Burns frequently focus on paid media, but there are still plenty of episodes in which they explore topics that are critical to content marketers—such as how to build an organic traffic system on YouTube, how to stop implementation paralysis, and how long it takes to turn someone into a customer. They also do a fantastic job of keeping you informed about updates to social platforms like Facebook and Instagram.
Recommended episodes: 25 Essential Perpetual Traffic Episodes for Digital Marketers
15: Content Warfare
The subtitle for Content Warfare is: “Find Your Audience, Tell Your Story and Win the Battle for Attention Online.” Now, if that isn’t a topic that’s vital for any content marketer to master, we don’t know what is. Content Warfare is no longer actively produced, which is a bummer, but there are still some real gems in their catalog that are highly worth your time and attention.
Recommended episode: A Radically Honest Take on Content Marketing Success
16: Brand Newsroom
Compared to many of the other shows in this list, Brand Newsroom tends to take a slightly different perspective by focusing on the brand journalism and PR side of things. It’s a fascinating show for any content marketer who wants the inside scoop on how big companies are attempting to communicate with customers and cultivate an effective brand image.
Recommended episode: Robert Rose on Content Marketing and Storytelling
17: Marketing Over Coffee
Marketing Over Coffee is a popular marketing podcast that has featured some of the brightest minds in marketing—such as Seth Godin, Simon Sinek, Ann Handley, and many more. Not every episode will be directly related to content marketing, but this show is full of episodes—such as our recommended episode below—that can be applied to help make your content more compelling for your audience.
Recommended episode: Neuromarketing: Making The Subconscious Conscious
If there’s one constant in digital marketing, it’s change. The online landscape is constantly evolving in response to new technologies and strategies…and the same is also true of content marketing. That’s why we highly recommend keeping up-to-date by adding a few of these all-time great podcasts to your rotation.
