Want to grow your business faster?…without paying crazy amounts on paid advertising?

Organic marketing is the answer. (Keep reading for my secrets).  

My name is Connor Gillivan. I’ve been an Entrepreneur for 12+ years scaling multiple businesses to 6, 7, and 8 figures w/ an exit in 2019. Today, I run marketing for my portfolio of 4 businesses. 

The majority of my success in business has been through organic marketing. 

In this article, I’ll share my top 7 organic marketing strategies.

1. SEO
2. Partnerships
3. Podcast interviews
4. Social media
5. Content marketing
6. CRO
7. Email marketing

By the end, you’ll have a headful of ideas to execute for growing your business. 

Let’s dive into it! 

My 7 Organic Marketing Strategies

In this section, I’ll define the 7 organic marketing strategies that I mentioned and give examples of each so that you can fully understand how they can help grow your business. 

1. SEO

SEO is the act of creating content on your website (pages & blog articles) that rank for specific keywords your ideal customer is searching for on Google and other search engines. 

For example, let’s say that you run an eCommerce business selling baby clothes. Your baby clothes are organic, custom-made, sourced from the US, and fashionable. 

With SEO, you’d want to rank for keywords like: 

• “Organic baby clothing”
• “Baby clothes made in the US”
• “Fashionable baby clothing” 

By investing in SEO, you can optimize your website, pages, and content with the goal of ranking on the 1st page of search results. 

This will drive traffic to your website where you can convert users into email subscribers and customers. 

2. Partnerships

Partnerships is a marketing strategy where you team up with other companies in your industry where you’re not competing with one another, but you’re targeting the same ideal customer profile (ICP). 

For example, one of my companies is AccountsBalance, a monthly bookkeeping service for agencies, service providers, & SAAS companies. 

We have a Partner Program where we partner with 100s of other digital service providers, softwares, tools, and influencers. 

To start, we add each other to our Partner pages (exchanging backlinks), we feature each other in our newsletters (brand awareness & lead generation), then we find other ways to send leads both ways on a quarterly basis.  

Relationship building turns into brand awareness, visitors to your website, referrals, leads, & customers. 

3. Podcast Interviews

Most people know podcasts for listening to them, but there’s another side to it that is extremely beneficial for organic marketing. 

When I say “podcast interviews”, I’m referring to the marketing practice of getting interviewed on podcasts within your industry where you can share your expertise, establish yourself as a thought leader, and attract new customers to your business. 

For example, my business partner, Nathan Hirsch, has been interviewed on 500+ podcasts in the past 5 years. We have a system where we research top podcasts in our niches where our ideal customers are reading then we reach out and pitch them to interview Nathan. He goes on the podcast & drives leads to our businesses. 

When you do this consistently for months, you create a lot of “buzz” around you and your business. 

That “buzz” turns into new website traffic, leads, and customers. 

4. Social Media

Yes, we all know what social media is, but there’s a specific way to do it for organic marketing that can drive lots of interested customers to your business. 

I encourage you to look at social media as a platform where you can establish yourself as a subject matter expert (SME), build a following, and turn followers into paying customers. 

Here’s an example. I own and run marketing for 4 businesses and I use LinkedIn as a social media channel to establish myself as an SEO expert & entrepreneur, which drives customers to our companies. 

My ideal customer spends time on LinkedIn. I build trust with them through my daily posts & teaching them the SEO & marketing methods that are working best for me. 

It takes time, consistency, a good process, and dedication, but social media is an amazing place to reach your ideal customer.

5. Content Marketing

Content marketing is the organic marketing practice of creating high value content that speaks directly to your ideal customer and pulls them into your email list so that you can continue “talking” to them. 

Here’s some examples of content marketing: 

• Infographics
• Ebooks
• Checklists
• White papers
• Webinars
• Free trainings

Content marketing helps to “pull” your ideal customer into your business so they know you’re an option as they look to solve different problems they have. 

6. CRO

CRO stands for conversion rate optimization.

CRO is the act of optimizing your website and all of its pages for converting as many website visitors as possible into email subscribers or paying customers. 

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Let’s look at an example. You figure out the first 5 organic marketing channels and you start driving 1,000s of visitors to your website every month. Congrats on that first of all! But does it really matter if none of those people convert into email subscribers or customers? 

That’s where CRO comes in. You dive into the design, content, and performance of each page on your website to see how you can convert more visitors into subscribers and customers. 

7. Email Marketing

Last, but certainly not least is email marketing. Email marketing is building an owned email list of people that are interested in your business, you, and the products/services that you offer. Then regularly communicating with those people through a newsletter and automated email campaigns to convert them into paying customers. 

It’s great to get people to sign up for your email list or newsletter, but if you’re not communicating with them, it’s worthless. You need an email marketing strategy where you’re communicating with them, getting to know them better, answering their questions, and building trust with them. 

For example, one of my companies, Outsource School, is focused on teaching business owners how to hire and scale their business with virtual assistants and freelancers from the Philippines. We run a weekly newsletter that provides free advice and strategies on outsourcing to 5,000+ potential customers. We build additional trust with them each week and over time many of them become members. 

How to Get Started (w/ Each) 

Now that you know the 7 organic marketing strategies that you can use to grow your business faster, let’s talk about some simple, actionable steps you can take to get them started. 

1. SEO

Ideas to get started: 

• Build a Blog page on your website. 
• Commit to writing & publishing 1 new blog each week. 
• Target 1 keyword with each blog. 
• Make your keywords what your ideal customer would search to find you. 
• Make all of your content high quality & value for your customer. 

2. Partnerships

Ideas to get started: 

• Open a new Google Sheet or Trello board.
• Make a Partner 100. Your top 100 ideal partners. 
• Find contact information for all 100. (Or have a VA do it) 
• Reach out to them on social media & email. 
• Work to build a relationship with them.
• Run content exchanges together. 

3. Podcast Interviews

Ideas to get started: 

• Similar to the Partner 100, make a Podcast 100. 
• Research 100 top podcasts where your ideal customer is listening. 
• List out your areas of expertise & value you could add to the podcast. 
• Reach out and pitch hosts to interview you. 
• Record the interview with the host. 
• Improve your interviewing skills as you practice. 

4. Social Media

Ideas to get started: 

• Choose 1 channel to start with. 
• If looking for B2B customers, use Twitter or LinkedIn. 
• If for B2C customers, Instagram, TikTok, or Facebook. 
• Post 1x per day
• Reply to comments that people leave. 
• Build a personal brand around your expertise. 

5. Content Marketing

Ideas to get started: 

• Brainstorm a list of 5 lead magnets your ideal customer would like. 
• Over 6-12 months, make the 5 lead magnets.
• Feature them on your site. 
• Post about them on your social media. 
• Ask your partners to share them.

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6. CRO

Ideas to get started: 

• Once you have website traffic, set up tracking with Google Analytics. 
• Measure how many visitors you’re converting to email subscribers. 
• Once you have a baseline, make a list of improvements you could make. 
• Implement them and repeat this every quarter. 

7. Email Marketing

Ideas to get started: 

• Choose an email marketing software to use: Mailchimp, ActiveCampaign, Constant Contact, etc. 
• Start a weekly newsletter that you send out. Same day, same time each week. 
• Build a content calendar and get ahead of the schedule. 
• Schedule newsletters and get feedback from your subscribers. 

Take Action

Organic marketing is a valid and proven way to drive potential customers to your website that you can then work to convert into paying customers. 

I’ve been using organic marketing strategies for scaling my businesses for the past 10 years and I continue to be a huge proponent of them today. 

You don’t need huge marketing budgets to grow your business. All you need is proven processes, consistency, and the drive to keep at it for months on end. 

TL;DR:

1. SEO

2. Partnerships

3. Podcast Interviews

4. Social Media

5. Content Marketing

6. CRO

7. Email Marketing

Sit down and plan out how you’ll get these started for your business.

Take 1 at a time, perfect a process for it, delegate, and then move onto adding another. 

By the end of 1-2 years, you’ll have a fully running organic marketing machine that is driving 1,000s of leads to your business every single month. 
Have question? Follow me on LinkedIn and DM me with questions!

The post 7 Organic Marketing Strategies to Scale Faster in 2023 appeared first on DigitalMarketer.

I didn’t think it was a big deal. We assumed these were typical results for those who focused and did the work.

The gaping mouths and the bulging eyes were our first clues. My next clue should have been when one podcaster told me he gets 50 to 100 pitches a week and he chose ours. Finally, reality set in like a bolt of lightning striking fifty feet in front of me. The words still rumble in my head like fading thunder echoing through the sky:

“I’ve never known anyone who booked 53 podcasts in two months.” – Ryan Deiss

When Ryan said that from the stage at the M3 Mastermind, I finally realized my wife had done something extraordinary. This was no surprise.

She is an amazing woman. Anyone who read her CaringBridge journal in 2021 already knows that. TLDR: The doctors gave up on me and told her to “pull the plug.” She didn’t. She prevailed. I’m alive.

So, in March of 2023 I asked her to come to my rescue again. This time it was much lower stakes. I asked her to get me booked on podcasts.

Why Pursue Being a Podcast Guest?

Guesting on podcasts is a way to expand your own audience. According to ListenNotes, there are more than three million podcasts. The podcast hosts did the time consuming work of building their audience. And as a podcast guest, you get nearly effortless access to that audience.

Guest interviews are a great way to build your authority. Almost every host launches the podcast episode talking about how awesome you are. Their audience trusts them… and now their audience – the podcast listeners – trust you.

Your guest podcast interview will drive business and opportunities. Our 90-day rolling pipeline report tells that story best. “FTO Deals”, our discovery call metric, is up 700% compared to the prior 90-days when we weren’t guesting on podcasts.

“FTOs Sold” means we closed a new client. That’s up 400% compared to the prior 90-days. And we expect that to rise further because most of the discovery calls haven’t happened yet.

Our podcast focus started within this 90-day view. Most of the podcast episodes are scheduled to go live in the next couple of months. And yet we’re seeing triple-digit 90-on-90 growth on our most important metrics.

Look closer and you’ll see another hidden nugget. Double-digit lead growth drove triple-digit opportunity and sales growth. That’s what authority does for you.

If you’re running out of ways to unleash an instant triple-digit firehose on your business, then read on. I’ll show you how we did it.

How to Get on a Podcast: How it Started

Be careful when you curse adversity in your life. If you let adversity be your mentor, it will rip the scales off your eyes and a world of new opportunities becomes crystal clear. And that’s what happened here.

It began in November 2022 when NCR laid off my wife, Karen. We’re not upset with NCR. They’ve been wonderful to Karen. For the three months I was in the hospital, they let her work half-time while paying her full-time. But the layoff was a shock.

While Karen was trying to figure out her “next thing,” I asked her if she could get me booked on podcasts. She clearly knocked the cover off the ball and accidentally found her “next thing.”

Her first step was research. Why would a podcast host want me on their podcast? Podcast hosts receive tens or hundreds of pitches each week. They’re looking for their ideal podcast guests. So, the outreach email is key.

Create a Personalized Outreach Email for Each of the Podcast Hosts

Sorry, there are no shortcuts here. Automated mass outreach won’t get you guest appearances on any of the relevant podcasts.

I’ll break down one of Karen’s emails step-by-step so you can see the key elements.

The Intro: Praise the Podcast Host for Their Mission

Praise the host for their mission. Connect with their “Why.” Go to their podcast page. They’ll almost certainly make their mission clear there. They’ll also help you identify their target audience. Make sure their target audience aligns with your target audience. Otherwise, you’re just wasting their time.

Here’s an example of Karen’s intro:

Hi Roy,

My name is Karen and I work on behalf of Craig Andrews.  We have been listening to your podcast and love what you are doing!  

Make sure you get their name right!! Ryan Deiss said he gets outreach emails every week praising him for his interviews on the DigitalMarketer podcast. The problem is Ryan doesn’t do the podcast. Getting the host’s name wrong is the first clue that you’re doing spammy outreach.

Next, praise their mission. We could improve this outreach by being specific in praising the mission we see them fulfilling. That would probably boost our results further. But even this generic simplicity has been working. But that’s because of the next paragraph.

The Intro: Reference a Specific Podcast Episode & What You Learned

This is the most time-consuming part of the process. And no, you can’t automate this.

A leading podcast host achieved their vaulted position by being selective in their podcast guests. So, your window of opportunity is through a few scarce words that communicate you’ll be a great podcast guest. And great podcast guests speak to their audience by knowing their audience.

So, you need to listen to an episode. Make your outreach email reference:

• A specific episode.
• A specific guest.
• A specific insight you got from that episode.

Here’s what that looks like in Karen’s outreach:

We recently listened to your podcast with Tom Sharp about Strategy Patterns for Business Growth.  We really appreciated his idea that you need to know yourself, your boundaries and your goals and doing the work to understand those goals.

BOOM! Do that and you just distinguished yourself as a podcast guest that cared enough to actually listen to their podcast. You don’t have to listen to all the podcast interviews. One is enough.

Now you have their attention. Next you must prove you’ll bring the goods to serve their audience.

The Meat: Bring the Heat & Add Value to the Podcast Listeners

Bring something new to the table. You’re not going to get booked by pitching “How to Grow Your Business Using Facebook Ads.” That was fresh and relevant about a decade ago. But you may get booked with something more current like:

How you can overcome Facebook’s recent trend of reduced targeting with four carefully selected headline elements.

In our case, we specialize in accelerating high-ticket sales. So, we wanted to find podcasts that had a podcast audience with people that fit that description.

In 2023, high-ticket businesses are struggling closing deals. So, our guest podcasting is focused on building irresistible First-Time Offers to overcome the tough economic conditions. This is a great message for podcast audiences that are struggling with sales. Here’s what that looks like in Karen’s email:

Craig has some fresh thoughts for our currently tough economy that he thought would benefit your audience.

He specializes in First-Time Offers that serve as a “coffee date” to begin an engagement with a potential customer.  Help before you sell!

Again, our goal isn’t to be on all the podcasts – just the ones with our ideal customers. So, we want the message to enchant our perfect podcast hosts while repelling other podcasts that aren’t ideal.

Once you have them enchanted, next deal with their fear.

The Promise: Convince the Podcast Hosts You’re Not a Greedy Bastard

The podcast world is about giving – not taking. So, don’t be a greedy bastard.

Unfortunately, the world is oversupplied with shysters and takers. Your outreach email needs to quickly communicate that your guest appearance will focus on giving. Promise a free gift for the podcast host’s audience.

Here’s what that looks like in Karen’s outreach:

He would love to offer a free gift to your audience as an additional way of adding value.  

When you do that, you quickly communicate that you understand the unwritten agreement. It demonstrates your giving nature in action. It also communicates you’ve done this for other podcasts – so you’re an expert guest and a giver. Win-win-win…

But that’s not enough. You’ve got to bring more to the table.

The Sizzle: Promise to be an Interesting Podcast Guest

Beuller… Beuller… Beuller…

Ben Stein brought humor to Ferris Bueller’s Day Off by being the most boring economics teacher on the planet. But let’s be honest… you’re no Ben Stein.

Unlike Ben Stein, you have not mastered the craft of being entertaining by being boring. The only way you’ll land on someone else’s podcast is by being interesting. Promise to tell a story. Look through your life and find interesting stories that tie into your core message.

Here’s what that looks like in Karen’s outreach:

A few interesting things about Craig:
He spent 6 years in the Marines.
He lived and studied in Japan.
He received a graduate degree in Electrical Engineering and later figured out he loved marketing.
In 2021, he spent 3 months in the hospital and woke up from a coma only able to wiggle a finger and a toe.  His recovery has been a miracle.

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Life gifted me with a white-knuckled story of narrowly escaping death. So, yes, I pimp the heck out of that story. But I’ve discovered that some podcast hosts really don’t care about my near early departure from this world.

Karen offers a variety of interesting life events so the podcast host can pick one that interests them most. Look through your life and find interesting stories that you can use to illustrate core elements of your message.

The Close: Bring the Social Proof

Top hosts want to know that you’ve been on other podcasts. Nobody wants to train you on being a great podcast guest. It may feel like podcast access is limited to those who’ve already been on a bunch of podcasts.

But every podcast guest started with their first podcast. Then they went on more podcasts and built social proof. That’s been the case with me. Here’s how Karen handles that:

Craig has presented at Conversion Conference, various Vistage groups and other podcasts.

Karen used what we had in our arsenal. Yes, I have been on two or three podcasts. In one case I was episode #3 on a podcast that shut down after the 4th episode. But that’s still social proof.

If you’re just starting out, get a testimonial from your mom. Hopefully she thinks you’re awesome. Figure out what group she’s involved in… like her neighborhood gardening group. Speak to them about something that interests them. Here’s what that review looks like:

Craig brought an amazing message to the East Peoria Gardening Club. Everyone was captivated by his stories of how rosemary represents the essential spice that should be a part of everyone’s garden of life.” – Mary Andrews, President of the East Peoria Gardening Club.

Get on one podcast and use that as social proof to get on bigger podcasts. Remember, you’re not alone. If you’re trying to break into the guest podcasting space, there are also many new podcast hosts trying to break into the space as well. You’re perfect for each other.

The Close: Give a Call-to-Action to be Their Next Podcast Guest

It’s easy to forget the Call-to-Action (CTA). Don’t let it be implicit. Actively call the host to action. We steal some wisdom from Chris Voss and structure our CTA to be a natural “No.”

Would it be a ridiculous idea to set up a call to see how he can meet the unique needs of your listeners?

Notice how the CTA brings the focus back on their audience instead of you. That reinforces the idea that you’ll bring value to their audience.

Other Things Podcast Guests Need to Consider

Of course there are other things you need to consider in addition to the outreach email. Maximize use of the podcast directories. I recommend you create a speaker page that includes speaking examples, your bio, head shots and other assets.

Those are each a subject of their own. So, we’ll talk about those in other articles. But that doesn’t mean you should wait. Today is the time to begin your journey as a podcast guest.

Stop reading. Set your timer. Use the next 15-minutes to write your first draft of your podcast outreach email. You can perfect it later.

Put it to Work – Get Booked as a Guest

This journey began because I heard Lauren Petrullo proclaim her goal. She set out to get on 100 podcasts before the end of the year. I didn’t know what I didn’t know. Neither did Karen. So, we set the same goal.

One of my favorite quotes is by General George S. Patton:

“A good plan violently executed now is better than a perfect plan executed next week.”

General Patton was the only allied commander that Field Marshal Rommel feared. Patton’s philosophy allowed him to make the impossible possible.

If there’s any genius in what we’ve done it’s that we set a crazy goal and aggressively pursued it. We were so ignorant of podcasting that we didn’t realize how exceptional our results were until several folks told us. Now it’s your turn. Go and do the same.

The post The Art of Getting Booked: Mastering the Podcast Guesting Game appeared first on DigitalMarketer.

Podcasting has become an increasingly popular way for businesses to reach their target audience and build a loyal following. But how can businesses use podcasting as a part of their overall marketing strategy?

I know firsthand as a business owner the importance of creating a targeted and effective marketing strategy that maximizes the value of each customer and builds long-term loyalty and advocacy for my brand.

That’s why I decided to leverage the power of podcasting by launching the Creative Visionaries Podcast as a part of my overall marketing strategy at Creative Marketing.

To create a targeted and effective podcast marketing strategy that maximizes the value of each customer and builds long-term loyalty and advocacy for their brand, businesses can turn to DigitalMarketer’s Customer Value Journey (CVJ) framework.

While it is most commonly used in the development of a marketing plan there is a huge opportunity to align each stage of the CVJ with the podcast marketing process.

Businesses can create episodes that attract listeners, build trust, and ultimately convert them into loyal brand advocates. This approach ensures that every podcast episode provides value to the listener, while also advancing them further along the customer value journey toward becoming a loyal customer.

To better understand how the CVJ framework can be applied to podcast marketing, let’s take a closer look at each of the eight stages:

• Awareness: At this stage, the customer becomes aware of the business and its products or services.
• Engagement: The customer engages with the business in some way, such as by visiting the website or signing up for an email list.
• Subscribe: The customer opts in to receive more information from the business, such as a newsletter or free content.
• Convert: The customer makes their first purchase from the business.
• Excite: The customer experiences the product or service and becomes excited about it.
• Ascend: The customer makes additional purchases or upgrades to higher-priced products or services.
• Advocate: The customer becomes a loyal fan of the business and recommends it to others.
• Promote: The customer actively promotes the business and its products or services to others.

Applying this framework to podcasting, businesses can create and market a successful podcast that guides customers through each stage of the journey.

At the Awareness stage, a business might promote its podcast on social media or through paid advertising to reach new listeners. By offering valuable and engaging content in the podcast, businesses can then move listeners into the Engagement and Subscribe stages of the journey.

Encouraging listeners to subscribe to the podcast and leave reviews can help move them into the Conversion stage, where they become paying customers.

During the Excite stage, businesses can leverage their podcast to deepen engagement and foster brand loyalty. By offering valuable content that speaks directly to their customers’ needs and interests, businesses can generate excitement and enthusiasm around their brand, further strengthening their connection with their audience.

This leads them directly into the Ascend stage, where customers are offered opportunities to move up the value ladder by making additional purchases or upgrades to higher-priced products or services, building a deeper relationship with the brand.

For example, a digital marketing agency could establish authority in their industry by offering marketing consulting services and using a podcast to provide valuable insights and tips to potential clients, ultimately building trust and establishing themselves as an expert in their field.

At the Advocate stage, businesses can use their podcast to create a community of loyal fans who actively promote their brand. This can be done by encouraging listeners to share the podcast with others, leave positive reviews, and engage with the business on social media.

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Businesses can create long-term loyalty and advocacy by promoting their podcast to their existing audience and leveraging the Promote stage of the customer value journey, which involves creating a sense of belonging and community around their brand.

So, we’ve talked about how podcasting can really benefit businesses. It’s a great way to get your brand out there, engage with your customers, and connect with your target audience. Plus, it’s a powerful tool for establishing your expertise and building a strong, recognizable brand.

By incorporating the CVJ framework to guide their podcast marketing efforts, businesses can create a more targeted and effective strategy that maximizes the value of each customer and builds long-term loyalty and advocacy for their brand.

To Create a Successful Podcast, Businesses Should Follow Some Key Tips:

First, they should identify a specific niche or topic that appeals to their target audience. By focusing on a specific topic, businesses can differentiate themselves from other podcasts and create a loyal following.

Second, businesses should produce high-quality content that provides value to their listeners. This can include interviews with experts in the industry, tips and advice, and engaging storytelling.

Third, businesses should promote their podcast through various channels, including social media, email marketing, and paid advertising.

With dedication and creativity, podcasting can be a valuable asset for any business looking to stand out in today’s digital landscape. By creating high-quality content that resonates with their audience, businesses can increase brand awareness, engagement, and loyalty.

Incorporating the Customer Value Journey framework can help guide their podcast marketing efforts and create a more effective and targeted strategy. So, if you’re looking to take your business to the next level, consider starting a podcast today and join the millions of businesses already leveraging this powerful tool.

The post Revolutionize Your Marketing Strategy with Podcasting appeared first on DigitalMarketer.

Are you a content marketer?

Do you like podcasts?

If you answered “Yes” to both those questions, then boy oh boy, is this the list for you.

Now, this isn’t new for us. We’ve written about some of the best digital marketing podcasts in the past. And we still love those podcasts!

But today we’re going to zoom in on the content marketing side of things. Because there are some amazing podcasts out there that are specifically geared toward helping marketers like you to create better content, reach a wider audience, and turn more of your readers into customers.

And in this post, we’ll share them with you.

So here they are: the 17 best podcasts of all time for content marketers.

1: Copyblogger FM

Without a doubt, Copyblogger is one of the most authoritative authorities there is when it comes to copywriting and content marketing. And their podcast, Copyblogger FM, is chock full of copy and content goodness—especially since you’ll get the chance to learn from established content pros like Brian Clark, Darrell Vesterfelt, and Sonia Simone. This podcast is a particularly good choice for writers who want step-by-step help on writing better headlines, subject lines, calls to action, and more.

Recommended episode: How to Constantly Create Compelling Content

2: The GaryVee Show

Gary Vaynerchuk is one of the most prolific content creators out there. Don’t believe us? His podcast, The #AskGaryVee Show, comes out with a new episode…Every. Single. Day. Now THAT’s impressive! With so many episodes, there are a lot of gems here. Gary V is particularly good at lighting a fire under your rear-end and motivating you to get up and take action on that next post.

Recommended episode: 15 Minutes of How to Make Content at Scale

3: The DigitalMarketer Podcast

Our second foray into podcasting, The DigitalMarketer Podcast, has been a hit from day one. And the fact that it’s hosted by Garrett Holmes and Jenna Snavely, two of the best in the biz, makes it a particularly good choice for anyone interested in learning how to grow your company’s traffic and sales through consistent and strategic content marketing (you’ll also get the inside scoop from many of our other team members, so check this one out if you want to go behind-the-scenes at how we do things here at DM).

Recommended episode: Meet DigitalMarketer’s Content Team of One with Becky Zieber

4: Content Jam

In terms of publishing frequency, the shows on this list run the gamut. Some podcasters, like Gary Vaynerchuk and Neil Patel, publish a new show every single day. But Content Jam takes the opposite approach. Hosts Andy Crestodina and Barry Feldman may wait months in between shows, but when they do produce a new episode, you can bet it’ll be a good one. Topics range from storytelling to SEO to promotion strategies, all with a focus on how they affect content marketing.

Recommended episode: Simple Ways to Get Started with Content Marketing Metrics

5: Build Your Tribe

Great content marketing is all about finding your tribe and connecting with them through better content that resonates. Chalene Johnson is one of the best in the world at this. And in Build Your Tribe, Chalene and her son Brock (a storytelling strategist) dive into the tactics you’ll need to expand your audience and connect with them in a way that grows your sales and revenue.

Recommended episode: See Your Business Through the Eyes of Your Customer

6: ProBlogger Podcast

ProBlogger is one of the biggest blogging authorities on the ‘net. Its founder Darren Rowse reaches over 5 million readers each month with his content. And in the ProBlogger Podcast, Darren explores all the most important topics to anyone who wants to follow in his footsteps and build an audience—and a business—with their blog. Topics range from content creation to building your audience to monetizing your traffic.

Recommended episode: A Step-By-Step Guide to How I Write a Blog Post

7: Online Marketing Made Easy with Amy Porterfield

Amy Porterfield is one of our favorite marketing instructors, and in her podcast, Online Marketing Made Easy, she takes a beginner-friendly approach to growing your business online through better advertising, product launches, and yes, content marketing. This is a great opportunity to get an inside peek into the mind of one of the web’s best online marketers and content creators.

Recommended episode: 10 Ways to Repurpose ONE Single Piece of Content

8: The Content Champion Podcast

In The Content Champion Podcast, you’ll “learn how to punch above your own weight online.” It’s a great description for a show that runs the gamut from SEO to video creation to making money from your interviews. With just one new show each month, it’s a low-commitment way to keep up-to-date on the latest content marketing strategies.

Recommended episode: The 7 Step Content Marketing Lead Generation System With Michael Karp

9: Content, Inc.

Tight on time? Content, Inc. might be the podcast for you. Each episode runs around 10 minutes, and many are 5 minutes or less. Even better, it’s hosted by Joe Pulizzi, founder of the Content Marketing Institute. You’ll learn about the models that entrepreneurs in many different markets are using to create effective content that grows their business. Content, Inc. is no longer produced, but the episodes are still available and very much worth your time (and if you want more, you can catch Joe on his new podcast, PNR with This Old Marketing).

Recommended episode: Why Your Content Play Never Worked

10: The Blogging Millionaire Podcast

The tagline on The Blogging Millionaire’s website reads: “Create Better Content, Build Your Traffic, & Make More Money.” That just about sums it up, doesn’t it? Of course, the reality of building a content-based business is a little more complicated than that…which is why you may want to tune into The Blogging Millionaire Podcast to learn the strategies that professional bloggers are using to build and monetize their audience.

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Recommended episode: Blog Post Titles that Dominate Google Rankings

11: CMI Weekly Wrap

We’ve already covered the first two CMI podcasts (Content, Inc. and PNR with This Old Marketing). CMI Weekly Wrap is their third and final podcast, in which CMI Chief Strategy Advisor Robert Rose wraps up every workweek with one final thought, new take, or great idea. If you have a half-hour on Fridays, this show is a fruitful way of wrapping up your week while paving the way for big things after the weekend.

Recommended episode: Forget Creative Freedom – Content Thrives on Constraints

12: Business of Story

Using the power of story to connect with your audience on a deeper level is an essential skillset for any content marketer. Luckily, that’s what Business of Story is all about. Each week, Park Howell dives into the details of how businesses are using the power of storytelling to project an effective brand persona. Tune in to learn how you can use your content to tell better stories that connect with your market.

Recommended episode: Can Story Structure Make Your Content Viral?

13: Marketing School

Marketing School is hosted by two amazing marketers, Eric Siu (CEO of Single Grain) and Neil Patel (co-founder of companies like Kissmetrics and Crazy Egg). This is another show that comes out every day, which means you’ll have no shortage of insights related to just about every form of digital marketing under the sun…and if you ever run out of new podcasts to listen to, you can always dig into their catalog of over 1,200 already published episodes.

Recommended episode: 7 Simple Ways to Promote Your Blog 

14: Perpetual Traffic

Our first foray into the podcasting world, Perpetual Traffic is still running strong. Molly Pittman and Ralph Burns frequently focus on paid media, but there are still plenty of episodes in which they explore topics that are critical to content marketers—such as how to build an organic traffic system on YouTube, how to stop implementation paralysis, and how long it takes to turn someone into a customer. They also do a fantastic job of keeping you informed about updates to social platforms like Facebook and Instagram.

Recommended episodes: 25 Essential Perpetual Traffic Episodes for Digital Marketers

15: Content Warfare

The subtitle for Content Warfare is: “Find Your Audience, Tell Your Story and Win the Battle for Attention Online.” Now, if that isn’t a topic that’s vital for any content marketer to master, we don’t know what is. Content Warfare is no longer actively produced, which is a bummer, but there are still some real gems in their catalog that are highly worth your time and attention.

Recommended episode: A Radically Honest Take on Content Marketing Success

16: Brand Newsroom

Compared to many of the other shows in this list, Brand Newsroom tends to take a slightly different perspective by focusing on the brand journalism and PR side of things. It’s a fascinating show for any content marketer who wants the inside scoop on how big companies are attempting to communicate with customers and cultivate an effective brand image.

Recommended episode: Robert Rose on Content Marketing and Storytelling

17: Marketing Over Coffee

Marketing Over Coffee is a popular marketing podcast that has featured some of the brightest minds in marketing—such as Seth Godin, Simon Sinek, Ann Handley, and many more. Not every episode will be directly related to content marketing, but this show is full of episodes—such as our recommended episode below—that can be applied to help make your content more compelling for your audience.

Recommended episode: Neuromarketing: Making The Subconscious Conscious

If there’s one constant in digital marketing, it’s change. The online landscape is constantly evolving in response to new technologies and strategies…and the same is also true of content marketing. That’s why we highly recommend keeping up-to-date by adding a few of these all-time great podcasts to your rotation.

The post 17 Best Podcasts Of All Time For Content Marketers appeared first on DigitalMarketer.