Comments on: How To Architect The Perfect Conversion Funnel For Your Business

By: Olga

Olga — Thu, 19 Nov 2015 19:44:56 +0000

Lovely post. Thank you for sharing! I would add one thing: try analyzing several funnels, or as many as you like. Find your biggest funnel (or one that works) and go from there.

By: Rachel Garrison

Rachel Garrison — Fri, 13 Nov 2015 01:35:17 +0000

I have been looking for a while about sales funnel. This is the best content on sales funnels that I’ve found.

By: Dunstan

Dunstan — Fri, 09 Oct 2015 10:30:25 +0000

In reply to Michel Mélinot.

Hi there,

The difference is simple. An acquisition funnel advertises to cold prospects, that is people that know nothing about you or your product/service.

The activation funnel could then be used, starting with an email broadcast to the leads that opted in for the free offer (lead magnet) in the acquisition funnel, but did not purchase the next offer (tripwire). Alternatively, you could use the activation funnel, starting with an email broadcast, to a list that has buyers that have not purchased anything new in a while.

Hope this helps

Dunstan

By: ben10

ben10 — Fri, 04 Sep 2015 23:58:36 +0000

Fantastic information, Richard. I truly appreciate how you explain things so logically and succinctly.

By: Michel Mélinot

Michel Mélinot — Mon, 24 Aug 2015 15:54:00 +0000

Hello, thank you for this post.
Sorry for my bad English, but there is a thing I don’t understand :
What is the difference between the ACQUISITION funnel and ACTIVATION funnel ?
Because in each example, we have a $7 tripwire offer before the $38.60 subscription offer. So, is the ACQUISITION funnel a part of the ACTIVATION funnel ?
Thank you so much.
Michel.

By: George Morris

George Morris — Thu, 06 Aug 2015 18:24:32 +0000

Hi everyone I am now retired, but still working on my 40 year project. Changing the healthcare system to preventive. I want to talk to anyone who would like additional information on using a nonprofit as a hook in their product funnel