Launched in 2005, YouTube now stands as the second largest search engine after Google.

Almost 2.7 billion people use YouTube worldwide every month and 87.7% of those users access it on their mobile phones.

Owing to the large number of video content available on the platform, you want to ensure that yours stands out.

To make it happen, you need to master effective content creation tips, use fantastic lighting, and invest in powerful video editing software.

There are tons of editing tools on the market that promise amazing results. 

To help you cut through the noise, I’ve curated a list of the 4 best YouTube video editing software.

Whether you’re a beginner or a pro, there’s something for you. Keep reading.

1. Movavi Video Editor

Top on the list is the Movavi Video Editor, one of the best YouTube video editing software for beginners.

It enables you to create compelling videos using advanced tools like audio correction, motion tracking, and chroma key without requiring any technical knowledge.

Additionally, you’ll find several ready-made YouTube intro videos and a large library of background music and audio clips.

Although the user interface is easy to navigate, Movavi still provides video tutorials to make you feel confident while editing.

Movavi runs on Windows (versions 7 to 11) and Mac OS X (10.15 or higher).

Key Features

• AI background remover: Replaces backgrounds without a green screen
• AI motion tracker: Sticks effects and images on moving objects
• Precise frame cuts: Makes cuts with precision and attention-grabbing montages in one click
• Color correction: Boosts colors so viewers can stay glued to your YouTube channel
• Overlay effect: Offers 13 blending modes to create professional-looking videos
• 4k resolution: Saves videos in ultra-high quality form
• YouTube Integration: Saves you time by sharing videos directly to YouTube

Pricing

Movavi offers a generous free plan and three paid plans with different sets of features. Here are the prices for various plans it offers:

• Free
• Video Editor: $49.95/year
• Video Editor + Effect Packs: $155.95/year
• Video Suite + Effect Packs: $94.95/year

Usability

Easy to use

Tool Level

Beginner/Intermediate

2. Adobe Premiere Pro

If you’re looking for the best YouTube video editing software that can transform a basic clip into a ready-to-upload video, Adobe Premiere Pro is your best bet. 

It integrates with all the apps in Adobe Creative Cloud to help you streamline your workflow.

Adobe Premiere Pro boasts an extensive range of features, from color correction tools and visual effects to collaboration tools for teams. 

Also, you can optimize the export settings to preserve the quality of your YouTube videos when you share them online. 

Although Premiere Pro is popular among professional video editors, follow the video steps for beginners provided on the platform to learn how to use it. All you need is a powerful computer and willingness to study the available tutorials.

The app is compatible with Windows (10 or later) and macOS Monterey (version 12 or later).

Key Features

• Text-based editing: Removes pauses with ease
• Project templates: Retains assets, colors, and branding across multiple projects
• Speech-to-text conversion: Automatically creates captions and transcripts in over 18 languages
• Auto reframe: Automatically detects and adjusts aspect ratios to easily upload videos to YouTube
• Adobe stock library: Offers access to stock video footage, photos, and over 75,000 audio tracks and remix the length to fit your video

Pricing

Adobe Premier Pro offers two paid plans. Here are the details:

• Premiere Pro: $29.99/month
• Creative Cloud All Apps: $59.99/month

Usability

Has a steep learning curve

Tool Level

Intermediate/Advanced

3. Shotcut

Available on Linux, Windows, and macOS, Shotcut is a comprehensive YouTube video editing software solution. 

It supports various video and audio files, including AVI, WAV, and MP4.

The video editing software is great for complex projects as it allows you to combine several audio, image, and video files into one video. 

Also, editing on the platform doesn’t follow a chronological order; you can make changes at any point.

Shotcut may not be the best editing tool for new content creators because of the learning curve. 

However, the platform has a video editing guide, including a community of Shotcut users who are willing to assist you.

Key Features

• Native timeline editing: Supports all video and audio formats, including 4k and 8k resolutions
• Cross-platform editing: Gives you the option to start a project on macOS and switch to Windows without hassles
• Video effects: Offers built-in effects like auto-rotate, white balancing, timeline fader, and 360° video filters, without installing any plugins
• Display and monitoring: Ability to preview videos in low resolution to improve the speed of real-time effects
• Keyframing: Option to define the start and finish points of effects along the video timeline such as transition, sound, and brightness or contrast

Pricing

 Shotcut is completely free to use as it’s an open-source software solution

Usability

It has a steep learning curve

Tool Level

Intermediate

4. Lightworks

If you’re looking to create the best videos in a short time, Lightworks is the way to go. 

It’s the best YouTube video editing software for beginners who are willing to learn video editing as they grow their YouTube channels.

Similar to Shotcut, the platform is loaded with all the tools you need to go from a beginner to a pro.

You can edit, color correct, add titles, and more using the drag-and-drop interface. 

Also, it’s compatible with YouTube video format and resolution for ease of uploading content.

All versions of Lightworks can work on Windows (8 and later), macOS (10.14 and later), and Linux.

Key Features

• Universal timeline: Accommodates video footage of any quality, size, or frame rate
• Flawless audio editing: Offers various audio effects and the option to sync with video for an immersive experience
• Visual effects: Offers a simplified suite of over 700 customizable motion graphics and titles for easy to advanced editing
• Easy export and share: Allows you to share videos on YouTube directly from the platform

Pricing

Here are the pricing plans offered by Lightworks.

• Free
• Create: $9.99/month
• Pro: $23.99/month

Usability

Easy to use

Tool Level

Beginners/Intermediate/Advanced

Pro Tip: According to Attrock guide, the best video maker can offer training resources for non-technical users. This is particularly designed for video marketers who have no high skills in video creation and editing.

Choosing the Best YouTube Video Editing Software

Getting the best YouTube video editing software shouldn’t cost a fortune. 

Platforms like Shotcut and Lightworks offer free tools for both beginners and expert editors.

However, if your YouTube channel is already monetized and you’re willing to spend money on a super-advanced tool, Premiere Pro will be ideal.

Lastly, if you’re ready to level up your video editing game, try Movavi today. You’ll save money while accessing advanced editing features.

The post Elevate Your YouTube Channel: Top 4 Video Editing Tools appeared first on DigitalMarketer.

As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. Your goal is to develop extremely powerful strategies that engage with the target audience and deliver exceptional results. In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. 

In this blog, we will explore why video marketing has become an indispensable weapon in the digital marketer’s arsenal in 2023 and how it can effectively capture the attention and engagement of today’s consumers.

What is Video Marketing?

But what exactly is video marketing? Simply put, video marketing strategically uses visual content to promote products, raise brand awareness, and generate engagement. Unlike traditional marketing methods like blogs or infographics, videos leverage the strength of visual storytelling to captivate viewers and deliver compelling messages.

Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023. This widespread adoption is driven by the immersive and engaging experience videos offer, making them more effective than text-based content. In an era of shrinking attention spans, videos provide concise and visually appealing ways to convey information.

Types of Video Marketing Every Business Need to Use

Now, let’s explore the various forms of video marketing and how they can bring significant benefits to your business:

Produce High-Quality Product Featuring Video

To start, a product video serves as a captivating medium to showcase the unique features and advantages of your product. By visually illustrating its functionality and emphasizing its value, a product video allows potential customers to grasp its capabilities and envision how it can enrich their lives.

Live Stream to Show You Care for Customers

Moving on to live videos, which encompass webinars and Q&As, they offer real-time interaction and engagement opportunities. Live video allows businesses to provide demonstrations, address queries, and gather feedback directly from viewers, fostering authenticity and establishing a stronger connection with the audience.

Tutorial/How-to Video to Explain Product Usage

Next, let’s delve into tutorial videos. These invaluable resources provide step-by-step instructions and practical guidance on using a product or accomplishing specific tasks. By offering clear and concise instructions, tutorial videos empower viewers to make the most of the product’s features, enhancing their satisfaction and minimizing potential obstacles.

Video Testimonials for Showing Trustworthiness

When done right, a compelling video testimonial can do wonders for selling your product. These testimonials cultivate trust and credibility by featuring satisfied customers who share their genuine experiences and opinions. Prospective customers can witness real individuals expressing their contentment, enabling them to make informed decisions and choose your product over competitors.

Social Media Videos to Reach Targeted Customers

Last but certainly not least, let’s discuss the power of social media videos. In this social media-driven era, where people spend significant time on various platforms, crafting engaging videos tailored to specific audiences can be an incredibly effective strategy. You may increase the reach and potency of your marketing campaigns by regularly sharing both sponsored and organic videos.

Social media videos are short and more catchy, so by simply producing those kinds of videos, you can get a targeted audience that engages with your service or products. And those short social media videos give you an advantage to embed on your website or pages; even you can embed your TikTok feed on your website.

Top 8 Reasons why Video Marketing is so Powerful in 2023

1. Amplifying Conversions and Driving Sales

Video marketing has a significant impact on driving conversions and increasing sales. In fact, a business’s landing page’s conversion rate can rise by an impressive 80% by including a product video.

Based on research findings, it has been determined that a substantial 74% of viewers exhibit a higher likelihood of making a purchase after watching an informative video that explains a product or service. Engaging viewers with visual content, videos effectively communicate the value of your offerings and motivate them to take action.

For instance, consider a clothing brand utilizing video to showcase its latest collection. Through visual presentations of designs, fabrics, and how the clothes fit on real models, potential customers can easily imagine themselves wearing the products. This visualization dramatically enhances the chances of converting a viewer into a customer.

2. Google Loves Videos

Videos play a crucial role in search engine optimization (SEO) by significantly impacting website rankings. Websites with integrated videos have a 53 times better probability of appearing in search engine results.

Furthermore, videos contribute to reducing bounce rates as they keep visitors engaged for longer durations. This prolonged engagement rate informs search engines that the content on your website is worth a while.

It is crucial to SEO-optimize your videos to maximize these benefits. The probability that your videos will appear in search results increases when relevant keywords are used in the videos’ descriptions, titles, and tags. This optimization enhances your online visibility, drives organic traffic to your website, and expands your reach to a broader audience.

Want to get certified in Content Marketing?

Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.​ Click Here

Additionally, if you use videos on your sites or embed social media feeds, you need to be sure you’re using the right server.  Using a Linux VPS server for websites that embed videos offers numerous advantages.

Linux is known for its stability, security, and flexibility, making it an ideal choice for hosting multimedia content. With a VPS server, website owners have dedicated resources to ensure smooth video playback and faster loading times.

3. Building Trust & Raising Brand Recognition

Trust is the foundation for successful business relationships, and video marketing builds trust by establishing an emotional connection with the audience. Videos effectively engage viewers, evoke emotions, and contribute to the authenticity and credibility of your brand.

Video testimonials hold a particular influence in fostering trust. Customers tend to place more trust in the experiences shared by fellow customers rather than traditional sales pitches. Potential customers can see real people expressing their joy with your product or service by including video testimonials in your marketing strategy. This authentic feedback establishes trust and credibility, as viewers can see real people discussing their positive experiences. 

Video testimonials provide valuable social proof and can greatly influence decision-making, increasing customers’ likelihood of choosing your brand.

Imagine a scenario where a technology company features video testimonials from satisfied customers on its website. Seeing and hearing genuine users discuss how the product solved their problems and enhanced their lives instills confidence in potential buyers, making them more inclined to select that specific brand.

4. Higher Engagement and Retention Rates

Video marketing stands out with its ability to engage and retain viewers more effectively than other content formats. Nowadays, creating a YouTube channel is more highly preferred than starting a blog.

According to studies, people only retain 10% of information when reading text and 95% when watching a video. In videos, the storytelling, audio, and visual elements work together to draw in viewers and keep them interested throughout the content.

For instance, let’s consider a travel agency that creates a captivating video showcasing popular tourist destinations. The agency establishes an emotional connection by immersing viewers in breathtaking visuals of picturesque landscapes, cultural experiences, and local attractions. This connection not only enhances engagement but also ignites a desire in viewers to explore the agency’s offerings further.

5. Mobile-Friendly and On-the-Go Consumption

With the increasing use of smartphones, video marketing is perfectly suited for on-the-go consumption. By creating mobile-friendly videos, businesses can reach their audience anytime, anywhere.

Consider a food delivery service promoting its app through video marketing. By showcasing how users can easily order their favorite meals through the app and have them delivered to their doorstep, the video appeals to busy individuals who rely on mobile devices for convenience.

The visual demonstration of the app’s user-friendly interface and seamless ordering process encourages potential customers to download and use the service. And there are plenty of good platforms that make the video creation process easy and interesting for video marketers.

6. Personalized & Targeted Messaging

Videos offer the opportunity to deliver personalized and targeted messages to specific segments of your audience. Leveraging advanced analytics and data-driven insights, businesses can create customized videos tailored to individual preferences, interests, and demographics.

Think about a fashion retailer using personalized video recommendations based on their customers’ past purchases or browsing patterns. By showcasing products that align with each customer’s style preferences, the retailer provides a personalized shopping experience, enhancing customer satisfaction and increasing the likelihood of repeat purchases.

7. Everything is Easily Explained

Launching a new product or service can be challenging when it comes to explaining its features and benefits. Videos excel at simplifying complex concepts and making explanations more accessible. Research indicates that 96% of users have watched explainer videos to learn more about products or services.

For instance, suppose a software company introduces a new application that streamlines project management—creating an animated video demonstrating how the software works and highlighting its key features can effectively communicate its value to potential users. The visual representation simplifies the explanation and increases understanding, ultimately driving interest and adoption.

Want to get certified in Content Marketing?

Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.​ Click Here

8. Fostering Social Sharing for Wider Reach

In the era of social media dominance, video marketing plays a crucial role in reaching and engaging with your target audience. A substantial number of social marketers, around 60%, employ video content to promote their brands, underscoring the significant impact of videos in social media marketing.

Creating engaging and captivating videos is crucial to promoting social sharing. By crafting videos that grab viewers’ attention and entertain them, you significantly increase the chances of your content going viral, thereby organically expanding your brand’s reach.

Imagine a sports equipment company creating a video showcasing jaw-dropping trick shots using their products. Viewers who find the video entertaining and impressive will likely share it with their friends, potentially sparking conversations and generating interest in the brand. 

Video marketing has emerged as a powerful and indispensable tool for businesses and marketers in 2023. And in the coming years, it will just continue to expand. So by leveraging the power of video, businesses can captivate their audience, raise brand awareness, and achieve their 2023 digital marketing goals effectively.

The post 8 Ways that Video Marketing is a Game-Changer for Digital Marketers in 2023 appeared first on DigitalMarketer.

Video marketing is skyrocketing, and it’s time for you to get started! Atiba de Souza, of Client Attraction Pros, teaches us all how to get started in this booming market. His top tip? Get in front of a camera and start talking! Just do it!

Checklist Download

Extra Resources:

A Beginner’s Guide to Video Marketing for Small Business

5 Ways to Drive Traffic and Sales with Short Videos

The 1-Page Marketing Blueprint

The post 3 Video Steps for Beginners with Atiba de Souza [VIDEO] appeared first on DigitalMarketer.

The truth is, video marketing NEEDS to be part of every business’s marketing strategy. It converts better than text or pictures. It educates your target audience and gives them a sense of who you or your brand is so they can decide whether they want to work with you. “Video killed the radio star,” and the yellow pages, newspaper classified ads, Craigslist, text-only blogs, etc.

Now is the time to get in the game. And this is the article to help you get started!

Film an About Us Video

Before you speak a word, take a deep breath, quiet your thoughts and focus. Think about the good things your business has provided for you, your family, and your community. Now press record. It’s just that simple to begin a video marketing strategy.

As entrepreneurs we often don’t realize how our own stories collide and intersect with another person. These types of stories are so valuable because they say, “Hey, I can relate to you.”

Speaking about the person of you, allows your customers to see for themselves that you have a family, you play baseball, you love the area you live in, and why. These types of videos gain trust, relatability, and they also can be fun.

About You/Us videos don’t have to be fancy.

They can be something as simple as you talking about why you do what you do in your business, as you take your dog for a walk. The local park or your own neighborhood make for a great background and perfect lighting if it’s on a sunny day. Want to make it a little more personal or interesting, why not bring the dog into the video with you?

Here’s another idea, have your staff give you a quick hello and then proceed to discuss how your company started and why. Talk about why it was so cool to bring this type of business to the community.

As you do these videos more and more, you will develop a rhythm and trust me, the creativity will begin to flow.

There are a few businesses out there that might feel stuck and maybe just a bit intimidated about the whole process of beginning a video marketing strategy or even producing video content.

This is the reason you need to set marketing goals for yourself and your company.

These goals mean you have the pulse on your area of expertise and you, as the reactor, can help guide them in the right direction. People always love video content with a real talking, breathing face of success! That face of success is you!!

If you are looking to pull rank on your competition, then you need to give your viewers something that no one else is doing…think outside the box. Give them content with a purpose. Let them see your confidence, your sense of humor, and who or what your brand is.

The potential to build a rapport with your clients/customers is too rich to not begin creating a marketing campaign.

You might think your story is unimportant, but it is important. If you don’t tell it your way then who will? All stories don’t have to begin with Once Upon a Time but, if you want it to, it can….it’s your story!

Answer all the FAQs

Have you ever wondered who is pursuing you? Who is looking at your company website and just looking for a reason to NOT pick you?

People will look for something that jumps out at them before they will move to the next page on your website, and make no mistake, our consumers are not inexperienced.

They know when something doesn’t feel quite right. Their gut tells them so.

Clients want to get to know a company before they step out and give you their name, their address, and other information.

What if I told you, there was a way for your clients to get to know you and your company, and that you have already done the leg work for it? Here’s the good news…that Q & A page on your website is the content for your next series of videos.

Using your Q & A page is the perfect meet and greet for your clients. Not only do they get to see you talking about your company, products, and answering questions in detail, but they can also meet your staff while they answer a few of those “I’ve always wanted to know questions.”

When you create a short video about you and your company, your words have automatically come to life, instead of just lying there on the page. You have reframed them into the form of video content, and guess what… they are being noticed.

Clients either want to move towards a solution or away from a problem. Your Q & A video content gives you the time to expand upon an answer.

As you begin to create your video marketing goals use yourself as an example. In other words, if you think it’s boring….it’s boring. Our brains crave new, fascinating things. It excites our brains like a strong shot of espresso.

Give your consumers a treat for their brains. Give them something to be curious about! Give them color, movement and a video email with you holding up a sign saying “Smile, I’ll Make Ya Famous”.

Change your delivery and people will watch and listen. Engagement drives results!

Remember, the consumer is pursuing you but at the same time, you are pursuing them.

Ask yourself this question, would you rather have a video explaining an answer to a question or would you rather have directions to turn to page 123, section 1a, chapter 24 of a manual to figure out something?

Yeah, we all know you said “Video!”

Step Into the Expert Role

Expert is a powerful word, isn’t it?

People will also use the word “virtuoso” to describe a person who has extensive knowledge and expertise in their field. The difference between those two words is, one is an authority and the other is an ace. To me, both mean the same except one sound’s fancy and the other sounds like they might have a great story to tell.

In business, you want to hear the story from the experts. You want to listen to the authority who has been in business for many years, because they are the ones who have already found the secret to success. They are the ones who have found out the little nuances that worked and didn’t work.

The story “from the expert” needs to come from you…the expert!!

When consumers or clients are searching the internet for an answer to their question, they will find you and your expert videos. They will realize that you have the secret to success and that you have already experienced the same issues.

You say, “I don’t really have the time to create a series of expert videos.” I say, “sure you do, you don’t have to do it all at once, do them in degrees.”

Start off with a very important video, a trigger point. This video is about a pain point in your business that either frustrated you, caused you a lot of stress or almost made you say I am done, I quit.

Talk about it, give the specifics, and then give them the solution, that “ah ha” moment that made you move past that trigger point.

The expert videos are the videos that engage the mind and feed the intellect. They also show that you kept your focus on what was important, not what was imminent.

Take a few moments and make a list of what you would like to talk about. Lists are valuable, they keep you focused and they also make a great video content series for your YouTube Channels, social media sites, email newsletters, and your company blog.

Creating a video marketing plan is a blueprint for success for you.

It’s you focusing on your clients, your brand, your company, and everyone’s multi-layered success. I can tell you that once upon a time, there was only one way to advertise and that was the newspaper. I will also tell you in this moving-forward, forever-adjusting world, having a video marketing strategy for your target audience is what is going to keep your company alive. Video marketing will give you the momentum you need to keep moving forward 24/7.

Theodore Roosevelt once said,

“Develop action. Do things; be sane; don’t fritter away your time; create, act, take a place wherever you are and be someone; become action.”

Some pretty, wise words!

The post How To Begin a Video Marketing Plan [VIDEO] appeared first on DigitalMarketer.

There’s nothing worse than starting an SEO plan for a client that does understand that SEO can be a LONG game. Even after you’ve beat them over the head with that fact, the client can still get upset for paying month after month with only little to show.

That’s where Google’s little brother YouTube comes to the rescue! By adding a video marketing plan to your clients SEO strategy. You can help them get quick wins. 

You see, when your little brother makes you billions of dollars, little brother doesn’t have to wait in line like the other websites for that page 1 ranking, little brother cuts the line with the 3 video carousel that will be right on page 1 of Google. 

Getting your clients videos to rank in that video carousel will help your client feel good about working with you +PLUS help your SEO plan stand out from your competition.

Here are 3 Video SEO tips to help your client snag that top spot! 

• Determine what long tail or short tail keywords you want to go after and craft your content verbiage around that. Have your client say those words in the video. 

• Once you upload that video, correct the close caption transcript google creates, when you do that, Google will mark that video optimized.

• Create an eye-catching thumbnail. You don’t want to claim that spot and have a boring, unclickable thumb nail. Make sure you design an image that’s quick to read, understand and answers the question they just searched for.

If you’re like, Doug, how do I even begin to create that video content for my clients YouTube channel? 

Well, we at Magnfi have you covered check out our white label option at Magnfi.com and have your own in-house scalable video service offering.

I hope you enjoyed the video! Thanks for watching!

– Doug

The post 3 Ways to Use YouTube to Hack Google’s SEO Algorithm appeared first on DigitalMarketer.

Imagine your email marketing is like a little fire and this little fire is great. It keeps you warm, keeps you happy. Much like your typical email marketing campaign. It works, does the job, still effective here and there. You get some wins.

But deep down you’re like, I want a larger fire! One that people want to crowd around and read. I want my email marketing campaign to take off like a rocket and amazing tons of people!

Well, that’s what adding video to your email marketing campaign will do.

Embedding a video to the body of your email does so many amazing things!

Here are 3 things to do to your video in your email marketing campaigns that are really going to help them catch fire!

• Include “video” in your subject line. Why? Adding the word “video” in your subject line boost open rates by 19%!

• Add a clickable animated GIF with a play button so it tells the person, that this is a video just for them. Do not just do a still image. 

• Use the video you create in your email message to drive home the value proposition of what is being communicated in that email, let that video take your customer down the sales funnel you want them to go down. 

On top of that, studies show that if someone watches a video about a product or service they are 50% more likely to buy it.

The world’s best marketers are leveraging video in their email marketing, it’s time that you do it for yourself and for your clients. 

If you’re like most people, you might be wondering, how in the world do I even begin to do this? I don’t have the time to…

• Record a video
• Upload it and host the video somewhere
• Create an animated GIF
• Add that to the email
• Hyperlink it to a landing page were the video lives

I get it, that’s why Magnfi does that for you like “snap” and you can have it all branded to your agency for your own in-house video service offering. Check out our white label option at Magnfi.com.

The post Video is Rocket Fuel for Email Marketing appeared first on DigitalMarketer.