Did you know there are about 200 Facebook Ad metrics? That’s way too much to keep your eyes on. A smarter approach is to focus on a few metrics and ignore the rest until you need them. But how do you know which ones are really worth your constant attention? Let’s find out…

Every Facebook Advertiser Struggles with Metrics

You are not the only one who is lost in the maze of Facebook ad metrics. Every day, my team at MeasurementMarketing.io answers dozens of questions from business owners and agencies about this topic.

• I read somewhere that metric X is important but is that true?
• Why would I even track metric Y?
• Can I really ignore metric Z? 

These kinds of questions are important, but they are often asked at the wrong moment. 

The key to understanding which Facebook Ad metrics matter the most to you, is to see them as possible answers to questions you have about Facebook campaigns.

Let’s dive in…

Are my Facebook Campaigns Profitable?

Paid ads are like an investment. You pour money into ads and hope that you will get more money back. 

But like any other investment, there is a difference between hope and reality. 

One metric in Facebook Ads Manager will partially answer whether your ads are performing as you had hoped.

Return On Ad Spend (ROAS)

This metric tells you how much money you get back from every dollar you spent on Facebook ads. 

It is calculated with the following formula:

Revenue / Ad spend

For example: (your revenue) $1,000 / $500 (spent on ads) = ROAS 2

That means that for every dollar you spent on Facebook ads, the platform  generated $2 revenue. 

All that sounds great, but keep the following in mind:

• Revenue and profit are different things. So, you will have to do your own calculations to find out if your Facebook ads are actually making profit for you.
• To calculate the real Return On Investment (ROI) of Facebook paid campaigns, you need to include costs for setting up and managing your ads. 
• This metric is especially useful to ecommerce stores because they sell directly and know for which price. For service providers, ROAS is harder to calculate because it is hard to assign a price for someone who, for example, signs up to a newsletter. 
• Facebook knows a lot about you, but you need to assign values to conversions. I cover that a bit further below. 

How Much do My Facebook Ads Cost?

Running ads costs money. To keep track of how much, you can use over 60 Facebook Ad metrics. Here are some interesting ones that can give you valuable insights.

Amount Spent

This metric tells you how much money you have already spent on a Facebook ad or campaign. 

Although you can set daily budgets to keep your budget under control, it is absolutely worth checking this metric regularly. If the amount is low, for example, that can mean nobody is seeing or clicking on your ads. 

Cost Per Mille (CPM)

This metric answers the question how much it costs to show your ad 1,000 times. If you run awareness campaigns, it is useful for two reasons:

• CPM is a metric that is used by other ad platforms or websites that sell advertising space. It makes it easy to compare the price to advertise on different platforms. On the other hand, it doesn’t tell anything about how profitable the ads are. 
• The CPM also lets advertisers easily compare the cost of different campaigns on the same platform. If, for example, the CPM for one Facebook campaign is $10 and $5 for another, it is worth diving deeper to understand what causes this price difference. Is it because of the timing? The copy of the ad? The audience? The frequency? Etc.

Cost Per Impression

This metric tells you how much every impression of an ad on Facebook costs you. It is not a very important one from the digital marketer’s helicopter point of view. 

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But I included it anyway to illustrate that Facebook has metrics that can give answers to more complicated questions you didn’t come up with before. 

Prices per unit also put things in a different perspective. Knowing that every bite you take from, let’s say a Philly Cheesesteak (Can you tell I’m from Philly?!?), costs you 0.25 cents, may either spoil or add more taste to your meal. 

Cost Per Click (CPC)

Facebook has two metrics for clicks. CPC links are more important than CPC All, because it tells you how much a link to your landing page costs. A click that is, for example, included in CPC All is when someone clicks to see more of your ad copy. 

CPCs fluctuate and the price Facebook charges you depends on factors such as timing, audience size, the services or products you promote, and so on. 

Yet, the CPC is a powerful metric that is worth keeping your eyes on:

• It gives you a clear idea of how cheap or expensive clicks to your site or web shop are.If, for example, you pay $10 per click to sell a $3 product, it may be time to rethink your paid advertising strategy completely. 
• A high CPC may also be a sign that your landing page has an issue. I will get back to that further below. 
• CPC is also a useful metric to compare the performance of campaigns over time, or to find out which ads are repeatable or need optimization. 

Cost Per Action (CPA)

Ideally, people take action when they see your Facebook ad. That can, for instance, be a click to your landing page, watching a video, sharing your page, and so on. 

The CPA metric shows you how much these actions cost. It is also good to:

• Use the CPA as an internal benchmark. Simply put: if you can decrease it, you will get more at a lower cost. 
• Compare the CPAs of different actions. If you  take the bigger picture into account, it may turn out that you have been running ads to trigger people to take actions that don’t boost your business.

Cost Per Conversion

Another metric that is definitely worth your attention is the Cost Per Conversion. If you know, for example, that your paid ads cost you $5 for someone to add a product to the shopping cart, that will give you a good idea whether the campaign is profitable or requires fine-tuning.  

Do My Facebook Ads Actually Contribute to My Goals?

The best way to find out if your Facebook ads help you actually achieve your campaign goals is to look at conversion metrics. 

Conversions are important actions that people take, like adding a product to the basket, filling in a form, signing up for a trial account, and so on.

Conversion Rate

The conversion rate is the percentage of people who click on your ad and do what you want them to do. Let’s assume 100 people click on your product ad and 50 of them add the product to your cart, the conversion rate will be 50%.

That may sound exciting, but if none of them actually buys your product, the conversion rate for your sales goal will be 0%.

It is therefore important to think about your goals and conversions before you dive into metrics. 

How Much Value do My Facebook Ads Generate?

In Facebook Ads, you can assign a ton of conversion values for every goal you want to achieve.

Even if you don’t sell products or courses online, you may profit from assigning a value to conversions, like the Contact conversion value or Leads Conversion Value.

Total Conversion Value

The total conversion value is self-explanatory. But it can also be misleading. If you define, for example, a Content views conversion Value or App activations conversion value, you may get a total skewed version of what your conversions actually are worth. 

Is My Facebook Target Audience Even Interested in My Ads?

Although Facebook is a great advertising platform to reach your ideal audience, your ads may not be appealing to them. The following metrics can help you find that out quickly.

CTR (Click Through Rate)

The click through rate metrics is the calculated percentage of clicks compared to how many times your ad was displayed.

If, for example, your ad was shown 1,000 times and the link to your site was clicked 10 times, your CTR is 1%. 

The toughest part is to decide whether your CTR is good or bad. One way to know this is to run several ads simultaneously and see which one has the highest CTR. 

But this approach is risky too. A higher CTR may not result in higher conversions.

Relevance Score

Facebook assigns a relevance score between 1 and 10 to your ads. The higher the score, the more relevant the ad is for your audience, according to Facebook.

Ads can break or make your campaigns. A picture, the copy, but also how many times it is shown are all details that can make or break your campaign. The following metrics help you better understand how your ads are doing.

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Ad Frequency

This metric tells you how many times the ad has been displayed on average in the Facebook feed of your target audience. 

Mind that this metric can mean many different things depending on the type of campaign you are running.

• With brand awareness campaigns, you can show your ad more before people get tired of it.
• If you are running a lead gen campaign, people usually get annoyed when they see the same ad too many times in a short period of time. 

The list of metrics will help answer the important questions you, your business or customers have about paid marketing campaigns on Facebook

Alas, these metrics cannot give all the answers you need to run successful paid campaigns… 

The 4 Biggest Mistakes Facebook Advertisers can Make

The MeasurementMarketing.io team has taught and supported hundreds of businesses with measuring and optimizing their marketing campaigns for success. 

There are 4 mistakes that keep returning and I figured it’s worth dropping them here so you won’t need to make these mistakes yourself…

Mistake 1: Misunderstanding Metrics

Like any other industry, digital marketing is filled with jargon. It’s easy to misunderstand what something is and is not.

Metrics are often confused with: 

• Business goals 
• Key Performance Indicators (KPIs)
• Dimensions
• Segments

Metrics are just the numbers you add, subtract, multiply, and divide.

Dimensions, on the other hand, are how you sort those numbers.

For example, you might have a “Dimension” that is the Traffic Source and then the “Metric” might be the number of users from that traffic source.

Always remember though, you’ll always first start with a question in mind and then you jump into the data to find the answer (never the other way around!).

Mistake 2: Ignoring Data from Facebook 

Most businesses understand that data is important. But in two situations, it is tough to make data-driven decisions.

Analysis Paralysis

Facebook Ad Manager contains a lot of data, but that is often overwhelming. Not all businesses have the know-how or resources to even look at numbers, charts, graphs and therefore simply ignore them.

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Focus on just ONE THING at a time.  I like to take the advice I learned from my buddy Jeff Sauer at DataDrivenU.com…

“Assign one KPI per team member.”

This keeps it really simple.  If it’s just you, focus on the ONE metric that needs the most improvement.  As your team grows, you can expand your focus (because you’ll have more people to help!).

No Access to Real-Time Data 

This happens, for example, when an external party is running ads and reports monthly. By the time decision makers know what’s going on, the monthly Facebook marketing budget is already gone. 

Businesses that ignore, or don’t have access to Facebook data, lose a lot more than money.

The target audience may, for example, have seen a Facebook ad too many times. It will be an expensive challenge to turn that around.

Mistake 3: Focus on the Wrong or too Many Metrics

Facebook, and other ad platforms, make it very easy to set up your first campaign. They promise you will get results without having to lift a finger. 

And then reality kicks in. 

At one point, you need to understand the true value of data. 

But as I said in the beginning of this article, it can feel overwhelming, confusing or for some, not enough. 

The opposite reaction of analysis paralysis is wanting to have even more data to make complete data-driven decisions. 

Facebook Ads has a ton of them available, like 

• Photo views
• Unique achievements unlocked
• Unique ratings submitted
• Cost per unique level completed
• Etc. 

The question is…

Do you really need all that data to drive your business forward?

In other words, ask yourself, “Is this useful?”

This brings us to the last mistake (which actually might sound contradictory)…

Mistake 4: Ignoring Data from Other Sources

Customers start their journey after they have clicked on your Facebook ad. But as you know, a lot can go wrong when the user lands on a site or web shop.

Think, for example, of:

• The contact form may not be working. 
• The site might not be optimized for a specific device.
• The conversion tracking may not be set up correctly.
• The landing page may not be aligned with the message of the ad.
• Your actual revenue may differ from what Facebook or other platforms, like Google Analytics 4, shows. 

I am not claiming that Facebook Ad metrics are worthless, but you need to pick them carefully. 

Sometimes the best “source of truth” will definitely be Facebook Ads.  But sometimes (often!) it won’t be the best source for the answers you’re looking for.

To measure your actual revenue, for example, it is wiser to rely on data from your cart, or (even better!) your merchant processor (platforms, like PayPal, Stripe, Authorize.net, etc.).

Conclusion: 

Facebook Ad metrics are very powerful to 

• Measure the performance of your campaigns
• Get insights on how to improve your campaigns
• Control your paid ads budget on the biggest social media platform
• Reach the right audience with the right message at the right moment
• Achieve your business goals

But Facebook Ad metrics reveal only one part of the complicated customer journey. 

If you want to stay ahead of your competitors, as a business or marketing agency, then make sure you:

• Track only the most valuable Facebook Ad metrics
• Include metrics from other platforms and tools to make profound decisions
• Give your team access to the data they need to do their job
• Present everything in a shared dashboard that’s explains itself

This is the secret sauce of businesses that thrive in the complicated digital marketing landscape. 

I hope this information will help you become a better Facebook marketer or give your business a better understanding of Facebook Ad metrics and how they fit in the bigger picture of digital marketing.

The post 12 Facebook Ad Metrics Worth Your Attention appeared first on DigitalMarketer.

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. Among these strategies, giveaways stand out as a powerful tool.

They are more than just a means to distribute free products; they are a conduit for creating a lasting impression, fostering community engagement, and enhancing your brand’s image. Drawing on the principles of “4 Season Selling,” this comprehensive guide aims to provide professionals in any industry with a deep dive into the strategic planning and execution of effective giveaways.

Yes, the examples used are within the outdoor industry but this will work across the board. 

Understanding the Strategic Value of Giveaways

Giveaways go beyond the mere distribution of free items. They are a potent mechanism for generating excitement, building brand awareness, and fostering a sense of community among your audience.

The strategic implementation of giveaways can lead to increased brand loyalty, higher engagement rates, and an expanded customer base. However, the success of these initiatives hinges on their alignment with your brand’s identity and the interests of your target audience.

Establishing Clear Objectives

The foundation of a successful giveaway lies in its objectives. It’s crucial to have a clear understanding of what you want to achieve. Are you looking to increase brand awareness, drive traffic to your website, gather customer data, or perhaps introduce a new product line? The objectives you set will guide every aspect of the giveaway, from the choice of products to the promotional channels and the mechanics of participation.

Product Selection: Aligning with Brand Identity

The choice of giveaway products is a critical decision. These items should not only resonate with your target audience but also reflect the quality and ethos of your brand.

For instance, a brand known for its durable and high-quality camping gear might choose to give away a premium tent or a set of advanced camping tools. The products should serve as a representation of what your brand stands for.

Leveraging Influencer Partnerships

In today’s digital age, influencers play a pivotal role in shaping consumer preferences. Partnering with influencers who align with your brand’s values and appeal to your target demographic can significantly amplify the reach of your giveaway. This collaboration should be strategic, focusing on influencers who genuinely resonate with your brand and can authentically endorse your products.

Creative Mechanics for Enhanced Engagement

The mechanics of your giveaway should be simple enough to encourage wide participation yet creative enough to foster genuine engagement. Consider incorporating interactive elements like photo contests, where participants can showcase their adventures using your gear, or storytelling competitions that involve sharing outdoor experiences.

These approaches not only engage your audience but also provide you with content that can be leveraged in future marketing efforts.

The Importance of User-Generated Content

User-generated content is a goldmine for any brand. Encourage participants to share their experiences with your products, be it through photos, videos, or testimonials. This content is not only more relatable to potential customers but also serves as an endorsement of your products’ quality and appeal.

Optimal Timing and Comprehensive Promotion

Timing your giveaway to coincide with significant events, such as the launch of a new product line, a major outdoor event, or a seasonal change, can increase its impact.

Promote your giveaway through all available channels, including social media, email marketing, your website, and in-store displays if you have a physical presence. This multi-channel approach ensures maximum visibility and participation.

Adhering to Legal and Ethical Standards

It’s crucial to ensure your giveaway is compliant with legal regulations and ethical standards. This includes clear terms and conditions, proper handling of participant data, and adherence to platform-specific rules, particularly on social media. Maintaining transparency and ethical conduct not only protects your brand legally but also builds trust and credibility with your audience.

Analyzing Results for Future Success

Post-giveaway analysis is vital for understanding its effectiveness and for planning future initiatives. Evaluate key performance indicators such as participation rates, social media engagement, website traffic, and any subsequent changes in sales or customer inquiries. These insights will inform your future marketing strategies and help in refining your approach to giveaways.

Building Long-term Relationships with Customers

View your giveaway as the beginning of a long-term relationship with your customers. Engage with participants after the event, offer them exclusive discounts, invite them to join loyalty programs, and keep them informed about new products and initiatives. This continued engagement can convert one-time participants into loyal brand advocates.

When strategically planned and executed, giveaways can be a significant asset in the marketing toolkit of outdoor gear companies. They offer a unique opportunity to engage with your audience, enhance brand visibility, and drive business growth.

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It’s about creating an experience that connects with customers on a personal level, reflecting the adventurous spirit of the outdoor community.

Crafting a Narrative Around the Giveaway

Developing a compelling narrative or theme around your giveaway can significantly increase its appeal. For instance, if you are launching a new line of winter gear, consider a giveaway that emphasizes adventure and resilience in extreme conditions. This narrative not only makes the giveaway more interesting but also helps in creating a cohesive marketing message that resonates with your audience.

Integrating Social Responsibility

In the outdoor gear industry, social responsibility and environmental stewardship are often important to the customer base. Integrating these elements into your giveaway can enhance its appeal. For example, for every entry, you could commit to planting a tree or contribute towards conservation efforts. This not only incentivizes participation but also aligns with the values of your brand and your customers.

Utilizing Data-Driven Insights

Leverage data analytics to tailor your giveaway to the preferences and behaviors of your target audience. Analyze past engagement data, customer surveys, and market research to understand what excites and motivates your audience. This data-driven approach can greatly enhance the effectiveness of your giveaway.

Personalizing Customer Interactions

Personalization can significantly boost the impact of your giveaways. Use customer data to personalize communication, offering participants tailored recommendations or exclusive deals based on their interests and past purchases.

This level of personalization can create a more engaging and memorable experience for customers.

Creating a Seamless Digital Experience

In today’s digital age, ensuring a smooth online experience for participants is vital. This includes an easy-to-navigate giveaway page, clear instructions, and a straightforward entry process. A seamless digital experience reduces barriers to entry, encouraging more participants to engage with your brand.

Engaging with the Community

Community engagement should be a key component of your giveaway strategy. This can involve partnering with local outdoor clubs, organizing events, or engaging with followers on social media. Building a sense of community around your brand can enhance loyalty and turn customers into brand ambassadors.

Measuring Success Beyond Numbers

While quantitative metrics like participation rates and follower growth are important, qualitative aspects such as customer feedback, brand sentiment, and the quality of user-generated content are equally crucial. These metrics provide insights into the emotional impact and brand perception improvements that result from your giveaway.

Leveraging the Giveaway for Long-Term Brand Building

Consider the giveaway as a step in a larger brand-building strategy. The relationships and insights gained through the giveaway should be leveraged for long-term brand growth.

This could involve follow-up campaigns, targeted marketing initiatives, or loyalty programs designed to keep the participants engaged with your brand.

Innovating and Evolving

The outdoor gear market is constantly evolving, and so should your giveaway strategies. Stay abreast of the latest trends, technologies, and customer preferences. Experiment with new platforms, collaboration models, or giveaway formats to keep your campaigns fresh and relevant.

Reflecting on the Giveaway’s Impact on Company Culture

Finally, it’s important to reflect on how your giveaway aligns with and impacts your company’s culture. A successful giveaway should not only resonate with your customers but also with your employees. It should reflect your company’s values, mission, and vision, fostering a sense of pride and purpose within your team.

Final Thoughts

Giveaways, when thoughtfully executed, can be much more than a marketing tactic. They can be a powerful catalyst for brand growth, customer engagement, and community building. By keeping your objectives clear, aligning with your brand values, and continuously learning and adapting, your giveaways can become a cornerstone of your marketing strategy in the outdoor gear industry.

The post Maximizing Impact with Strategic Giveaways: Enhancing Brand Loyalty and Engagement appeared first on DigitalMarketer.

Whether you love it or hate it, there’s no escaping it! When it comes to AI or artificial intelligence, this statement holds true.

Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay.

More and more AI tools are cropping up with the promise of making your job easier. So, should you jump on the bandwagon in 2024? Is AI for you?

Don’t worry. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. So, let’s delve right in!

8 Benefits of AI in Digital Marketing in 2024

First, let’s unpack all the exciting benefits AI has to offer in the field of digital marketing in 2024.

1. Taking Up Personalization a Notch Higher

In 2024, AI’s impact on digital marketing is more pronounced than ever. One of the reasons for this can be that people are more receptive to advanced technology and are willing to give it a try.

But how can it help with personalization? Well, sophisticated AI algorithms can help businesses fine-tune their interactions with users.

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By analyzing vast datasets, AI differentiates between individual preferences, behaviors, and demographics. All these pointers allow you to deliver hyper-personalized content, product recommendations, and user experiences. Now, if you are wondering, is personalization even necessary? The answer is a big yes!

Around 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. So, to help you out, AI can assist with customized email campaigns to vibrant website content so you connect well with your consumers.

Additionally, AI is valuable across both the B2C and the B2B customer journey, elevating personalized interactions throughout every stage.

2. Optimized Advertising Strategies that Actually Work

In 2024, the integration of Artificial Intelligence can redefine your advertising strategies in digital marketing.

AI comes with analytical powers that can transform your advertising precision.

What does this do? Simple! It ensures that your message reaches the right audience at the right time.

After all, that’s the key to successful advertising campaigns- reaching the target audience at the perfect time!

So, how does it work?

Well, with the help of machine learning algorithms, you can decipher user behavior patterns, optimize ad targeting, and more.

End of the day, you can elevate ad efficiency with AI and add a personal touch to guarantee a better response.

3. Improved Content Creation that Aligns with the Brand

Content is no longer the king but the entire kingdom. This aspect is only going to grow in 2024. However, with AI, content creation can become easier as it injects efficiency and innovation.

AI-powered tools possess the necessary skills to curate relevant yet engaging content that can save you time and other resources. From automated copywriting to rewriting a piece of content, AI writers are well-versed in this creative process. There’s more. With the right AI tools, you can create content that resonates with your brand voice.

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For instance, having podcasts nowadays is a great way to establish a brand voice and convey your message. However, traditional podcasts usually take a lot of time to produce. But that’s no longer the case. Nowadays, you need to learn how to create a podcast with generative AI to be more productive.

So, as a digital marketer, you can now focus on strategy and ideation!

4. Implement of Change Your Strategies Successfully

Bored with the current strategy? It’s not working well for you? In need of a new plan of action? Well, AI has your back. By infusing sophisticated algorithms into your traditional workflows, you can make way for effective and beautiful strategies that help you reach your goals.

What AI does is that it enhances data analysis, offer you actionable insights, and encourages the right decision.

Amazing, isn’t it?

5. Elevates Bottom Line & ROI

Integrating AI into digital marketing offers a major advantage by significantly boosting the bottom line and overall return on investment for campaigns.

How?

Through data-driven insights and predictive analytics, AI improves your marketing strategies. So, all the resources are allocated to the most impactful channels and campaigns.

The result? Heightened campaign effectiveness, increased conversion rates, and a positive impact on the organization’s financial outcomes. Wow! And, all it takes is the support of AI!

6. Help to Produce Creative Graphic Designs

The capacity to accelerate the design process is one of the most significant advantages of AI in design. AI-powered tools can create unique design concepts, layout possibilities, and color schemes rapidly, cutting project completion time in half.

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Let’s see one of the biggest markets that mostly use creative designs, the “Print On Demand market”. You agree with that, right?

The AI Print On Demand market is changing how marketers make and sell products. Creators and business owners may use AI to create custom merchandise and streamline their processes by leveraging cutting-edge technology.

AI is having a huge impact on the print-on-demand and general graphics designing industries, by changing how designs are made, mockups are generated, and so on.

7. Increase Operational Efficiency In Your Campaigns

The amalgamation of AI into operational processes means a surge in efficiency. Who wouldn’t want that?

AI takes away the burden from you, decreasing human-intensive work, and enabling a more agile and productive operational environment. It also leads to automation of data analysis, reporting, and other repetitive tasks.

Let’s say you want to build a landing page to market your product, and the main task in this process is copywriting, to lead visitors to take the next step, and build lead generation forms that collect your visitor’s contact information. There are some AI tools you can use to complete these tasks within a few minutes.

In fact, when you take a look at the overall operational benefits, it not only accelerates workflows but also reduces errors. So, in short, it enhances overall efficiency.

8. Voice Search Optimization

Search engine optimization is important. But what about voice search optimization? Today, more than 1 billion voice searches take place every month.

In 2024, voice search optimization is all set to become a major aspect of digital marketing as more users embrace voice-activated devices. With the growing popularity of virtual assistants like Siri, Alexa, and Google Assistant, you must adapt their SEO strategies to cater to voice searches.

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When it comes to VSO, it becomes crucial to customize the content to match natural language queries. Here, the focus must be on conversational keywords to provide concise and informative answers. And AI can help you out.

5 Drawbacks of AI in Digital Marketing in 2024

Now that you know about the major benefits of AI in digital marketing, let’s unpack the drawbacks associated with it.

1. Privacy Concerns

With the growth of AI in digital marketing in 2024, one major drawback we must be aware of is privacy concerns. Let’s just say that the increasing reliance on AI for data analysis and personalization raises questions about the security of user information.

But wait. Before you get disheartened, it’s important to understand this. You can still use AI to gain insights into consumer behavior. However, it is crucial to strike a delicate balance between delivering personalized experiences and respecting user privacy.

All you need are proper data protection measures in place. Along with transparent data usage policies and compliance with the changing privacy regulations. If you can do this, you have nothing to worry about.

2. Becoming Overly Dependent on Automation

Heard of the saying anything of too much can be too bad? Well, this holds true in this scenario.

Chances are we may start to overly rely on AI in digital marketing, which can put you at risk of losing the human touch. And this is a major aspect of any marketing campaign.

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For instance, if you’re an email marketer, AI may help in the tracking of email marketing campaigns, generating subject lines, and personalizing email copies. But if you do your email marketing tasks fully automated, from designing templates to creating emails, that will negatively affect your business.

The question you must ask yourself is what makes you stand out. Because with excessive reliance on AI, your campaigns may result in generic, impersonal interactions, which can even alienate your customers. Definitely not good for your business!

Therefore, proper amalgamation of automated processes and human creativity is essential to maintain a personalized and emotionally resonant connection with the audience.

3. Implementation Costs and Skill Gaps

Implementing AI for digital marketing in 2024 may not be cost-effective for all. Now, you may be wondering, what about the free AI tools? Well, they cannot help you be innovative, can they? As they come with a set of limitations.

To stand out and integrate advanced AI technologies, the initial investment may be high. This can be a barrier for businesses, especially smaller enterprises.

While AI means automation, you still need experts to manage and optimize AI systems. Training existing staff or hiring qualified personnel becomes crucial. This can feel like a complex chore, and you can hire professionals who can get the job done without AI. It can be simpler in some cases.

4. Unintended Consequences of AI Decisions

Now, AI systems tend to make autonomous decisions (for instance, in digital signage). This is a risk because some decisions may be unexpected, and even lead to potentially negative outcomes.

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Remember, AI is not so cut and dry. Biases within algorithms, misinterpretation of data, or unforeseen interactions can occur, and this can lead to unintended consequences.

So, to avoid this, you must ensure vigilant monitoring, interpretability, and continual refinement of AI models. If this feels like too much work, AI may not be ideal for you.

5. Regulatory Compliance and Changing Laws

It’s crucial to ensure regulatory compliance with AI-driven digital marketing as new laws and policies keep cropping up. Remember, we have never had AI before. This innovation is a first and as it evolves, the rules and regulations also keep getting strict.

Therefore, adhering to stringent regulations is essential to building trust with consumers and avoiding any legal ramifications.

In 2024, you must steer through the complex data protection laws, such as the Digital Data Personal Protection Bill, to protect user information. This is just one example. So, you must stay on top of your game here and implement proactive measures for a secure and trustworthy digital environment for consumers.

Should Companies/Agencies Use AI in Their Marketing Process?

Now you must be wondering if you must embrace AI or discard it. Well, we think striking the right balance is the key. Over-reliance on AI can be dangerous because you tend to limit yourself and not gain the necessary skills.

That said, letting go of AI is not ideal. Companies and agencies should make use of AI in their marketing processes to gain a competitive edge and enhance efficiency.

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Remember, AI brings powerful tools such as machine learning algorithms, predictive analytics, natural language processing, and so much more. This enables you to dig deep and unpack vast amounts of data while deriving actionable insights. The bottom line is that when you understand customer behavior and preferences, AI can help customize marketing strategies to make way for personalized and targeted campaigns. This is crucial as it drives your desired results.

AI-driven automation can streamline and even optimize routine tasks like email marketing, social media management, and customer segmentation. All this allows marketing teams to focus on creative and strategic aspects. AI also helps with pricing, optimizing advertising spend, and improving ROI.

Even chatbots, powered by AI can be used to enhance customer engagement by providing instant responses and personalized interactions. After all, today, people want everything this very instant, and catering to this need can help you build a loyal consumer base.

The Final Word

These were the main pros and cons of AI in digital marketing in 2024. Remember, while AI can be a boon, it is important to keep that human touch and creativity alive. It is truly a wise move to embrace the power of AI. That said, We live in a competitive market. So, you must always strive to gain an edge and stand out. You must equip yourself with a nuanced approach while ensuring ethical practices. If you do all that is required, you are good to go!

The post AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls appeared first on DigitalMarketer.

In a groundbreaking alliance, Amazon and Hyundai have joined forces to reshape the automotive landscape, promising a revolutionary shift in how we buy, drive, and experience cars.

Imagine browsing for your dream car on Amazon, with the option to seamlessly purchase, pick up, or have it delivered—all within the familiar confines of the world’s largest online marketplace. Buckle up as we explore the potential impact of this monumental partnership and the transformation it heralds for the future of auto retail.

Driving Change Through Amazon’s Auto Revolution

Consider “Josh”, a tech-savvy professional with an affinity for efficiency. Faced with the tedious process of purchasing a new car, he stumbled upon Amazon’s automotive section. Intrigued by the prospect of a one-stop shopping experience, Josh decided to explore the Amazon-Hyundai collaboration.

The result?

A hassle-free online car purchase, personalized to his preferences, and delivered to his doorstep. Josh’s story is just a glimpse into the real-world impact of this game-changing partnership.

Bridging the Gap Between Convenience and Complexity

Traditional car buying is often marred by complexities, from navigating dealership lots to negotiating prices. The disconnect between the convenience consumers seek and the cumbersome process they endure has long been a pain point in the automotive industry. The need for a streamlined, customer-centric solution has never been more pressing.

Ecommerce Partnership Reshaping Auto Retail Dynamics

Enter Amazon and Hyundai’s new strategic partnership coming in 2024—an innovative solution poised to redefine the car-buying experience. The trio of key developments—Amazon becoming a virtual showroom, Hyundai embracing AWS for a digital makeover, and the integration of Alexa into next-gen vehicles—addresses the pain points with a holistic approach.

In 2024, auto dealers for the first time will be able to sell vehicles in Amazon’s U.S. store, and Hyundai will be the first brand available for customers to purchase.

Amazon and Hyundai launch a broad, strategic partnership—including vehicle sales on Amazon.com in 2024 – Amazon Staff

This collaboration promises not just a transaction but a transformation in the way customers interact with, purchase, and engage with their vehicles.

Pedal to the Metal

Seamless Online Purchase:

• Complete the entire transaction within the trusted Amazon platform.
• Utilize familiar payment and financing options.
• Opt for convenient pick-up or doorstep delivery.

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Hyundai’s Cloud-First Transformation:

• Experience a data-driven organization powered by AWS.
• Benefit from enhanced production optimization, cost reduction, and improved security.

Alexa Integration in Next-Gen Vehicles:

• Enjoy a hands-free, voice-controlled experience in Hyundai vehicles.
• Access music, podcasts, reminders, and smart home controls effortlessly.
• Stay connected with up-to-date traffic and weather information.

Driving into the Future

The Amazon-Hyundai collaboration is not just a partnership; it’s a revolution in motion. As we witness the fusion of e-commerce giant Amazon with automotive prowess of Hyundai, the potential impact on customer behavior is staggering.

The age-old challenges of car buying are met with a forward-thinking, customer-centric solution, paving the way for a new era in auto retail. From the comfort of your home to the driver’s seat, this partnership is set to redefine every step of the journey, promising a future where buying a car is as easy as ordering a package online.

Embrace the change, and witness the evolution of auto retail unfold before your eyes.

The post Revolutionizing Auto Retail: The Game-Changing Partnership Between Amazon and Hyundai appeared first on DigitalMarketer.

As a marketing pro, you know how tough it can be to capture the attention of potential clients and keep them. There are more than 10,700 digital advertising agencies in the U.S., giving business owners a lot of options. So, if you want to stand out, you need to be more than an expert in digital marketing. You need to be an expert in marketing science.

If you’ve spent years promoting your agency as the go-to for all things digital marketing, this can be a hard pill to swallow. But the fact is the landscape has changed. To be successful, you have to position yourself as a true marketer—who happens to love digital marketing. 

Why Digital Marketing Expertise Isn’t Enough

No marketer wants to hear that their digital marketing expertise isn’t enough. I get it. You’ve likely put a lot of effort into studying proven frameworks, staying on top of trends, and even recruiting top talent for your agency. And chances are, that effort has paid off. However, having an agency adept at digital marketing won’t bring you to the pinnacle of success—not without marketing science savvy.

Here’s why…

• Digital marketing has been around for a long time. 

Although digital marketing has evolved, it’s not a new concept. The history of digital marketing spans more than 30 years. In fact, the term was introduced back in 1990, around the time the first search engine (Archie) was launched. 

In short, everyone knows about it by now. And many agencies are doing it. Unfortunately, that means your digital marketing know-how isn’t anything novel or unique. 

• Business owners get digital marketing (for the most part). 

Today’s business owners are more knowledgeable about digital marketing. Of course, they don’t necessarily have a clear grasp of it. And there are still plenty of marketing misconceptions out there. But research shows that 47% of small business owners handle their marketing efforts themselves. So, it’s fair to say they get it—more or less. 

In most cases, potential clients aren’t impressed by an agency’s ability to handle social media, implement SEO tactics, manage paid advertising, etc. They’ve heard it all before. Even if you can do it better, that may not be reason enough to outsource to your agency. 

• Marketers have to work extra hard to earn respect.

DigitalMarketer’s own Mark de Grasse has talked about how marketers don’t get the respect they deserve, and it’s true. As marketers, we have to work harder than other professionals to demonstrate our worth and prove we know what we’re doing. Claiming digital marketing expertise—even if you do have it—just won’t cut it. You need to have broad marketing knowledge and use marketing science to back up your recommendations. 

• Tools and tactics change, but the principles of good marketing don’t.

As touched on previously, digital marketing is constantly evolving. New tools and channels are constantly being introduced, resulting in new tactics to adopt. But if you focus too much on what’s changing, you lose sight of what doesn’t. Being on top of every new “shiny object” doesn’t matter much if you can’t follow the principles of good marketing. And that only comes with an understanding of marketing science. 

What Do We Mean by Marketing Science?

Many believe that marketing is both an art and a science. And they’re right. But for now, we’re focusing on the latter. After all, it’s the piece of the puzzle your digital marketing agency is likely missing. 

There are several different takes on marketing science out there. But when we talk about it, this is what we mean…

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Making Decisions Based on Data—Not Guesswork

Those who embrace marketing science know that data is key. That doesn’t mean a marketer’s knowledge and experience should be tossed aside. However, data should play a critical role in decision-making.

Leveraging data just makes sense. 

• It allows us to see what’s working and what’s not. 
• It provides valuable insights that help us answer tough questions.
• It ensures we’re making the right decisions for each client.

Science-driven marketers are skilled at compiling, analyzing, and interpreting data from various sources. They apply their findings accordingly, using facts and figures to support their choices. As a result, they can serve their clients better—and with more confidence. 

Applying Techniques from Other Disciplines

Digital marketing can be bolstered by other practices. Science-driven marketers know that. They see the value in disciplines like psychology, sociology, economics, and neuroscience (the last of which is combined with marketing to create neuromarketing). That’s why they look at research from those disciplines to see what they can leverage. Then, they apply techniques to make their marketing efforts even stronger. 

Conducting Well-Designed Experiments

Experts in marketing science realize that experimentation is essential to improvement. After all, you can’t ensure the best result if you don’t do some testing first. So, they conduct experiments using the scientific method to determine if their initial choice (or hypothesis) is correct. 

The most successful marketers tend to be those who are constantly testing. On a granular level, they create different variations of assets, analyze the data, and make improvements as needed. They view every test as a source of valuable information and use it to their clients’ advantage. 

Using Technology Wisely

True marketers who understand the science side use technology to their advantage. They don’t get hung up on every new tool that arrives on the scene. Instead, they conduct in-depth research to create a marketing technology stack that benefits them and their clients. 

At the most basic level, they find technology to assist with the following:

• Data tracking
• Automation
• Keyword research
• Model building
• Wireframing

Although most marketers understand the importance of marketing technology in serving their clients, scientific ones don’t suffer waste. They only invest in tools that will enhance their efforts. And they strive to get the most out of each one they use. 

Taking a Holistic Approach to Marketing

There are many different facets of marketing—social media, paid advertising, SEO, email, copywriting, web design, etc. But science-savvy marketers don’t see them as individual pieces. Instead, they view them as parts of a much larger whole. They know that each one contributes to a business’s online presence. 

That’s why they take a holistic approach. 

They ensure consistency in all assets across all channels, connecting them for maximum impact. Every part is working together to promote the client’s business. More than that, every team member is doing the same. 

How Marketing Science Yields Success for Agencies

When you’re an expert not only in digital marketing but also in marketing science, you position your agency for success. It helps set the stage for being known as unique and smart.

Here’s how…

• You can frame your agency as an authority in the space.
• You can demonstrate your understanding of marketing as a whole. 
• You can encourage your team to start thinking about the big picture. 
• You become more strategic in marketing for each individual client.
• You can provide proof that your efforts are yielding results. 
• You can gain a competitive advantage over tactical marketers.

Ultimately, it doesn’t just make your agency better. It makes your agency appear better to current and potential clients. 

Takeaway

These days, digital marketing expertise isn’t enough to stand out from the crowd. If you really want to take your agency to the next level, you need to embrace marketing science. You need to show you have what it takes to build a business, develop a brand, and achieve long-term results. By convincing clients you’re a true marketer who offers digital marketing services, you’ll have an easier time acquiring and retaining them.

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Are your Facebook Ads strategy ready for Black Friday? 

This is THE time of the year when shopaholics are hunting for the best offers, so you need to make sure your Facebook Ads and Instagram Ads campaigns are ready to attract hungry buyers. 

So, do you have your Black Friday Facebook Ads strategies all planned out? No? Well, you’d better get on that, because the big day is just around the corner! 

With so many changes to how we advertise on Facebook and Instagram in a post-iOS world, the Meta algorithm is going through some growing pains of its own. So, how can you be sure you’re setting your ads for success? Well, we talked to ACTUAL engineers at Meta and created a checklist with everything you need to have your target audience open their wallets for you!

7 Meta Tips & Updates You Need to Know BEFORE Creating Black Friday

#1. 20 is the New 50

Everyone has heard that an ad set needs at least 50 conversions in a 7-day period. And yes, that was true a while ago, but now things have changed. 

In the past, the Facebook Ads Learning Phase ended when, in a 7-day period, an ad set reached 50 events (whether it is conversions, lead gen, landing page views, etc). However, the Meta Ads Manager has evolved and improved. Now to exit the learning phase for optimization, your campaigns need 20 completed events in a 7-day period.

What does that mean? 

Now, a campaign can leave the Learning Phase after it reaches 20 events, again, depending on the objectives you select. The algorithm will gather data until that time to help you make better decisions in a simplified, quicker way, and make it easier for you to be successful on the platform. 

But what happens if my campaign doesn’t achieve that goal? Then, after the 7-day period *and not a minute before*, you can edit your campaign to optimize it! The algorithm will still learn based on successful events, but to hit true Meta Ad success velocity, you’ll want to consider increasing your budget so that you can achieve the 20 events Meta needs your campaign to hit for optimization in a 7-day period.

#2. Keep Your Cold & Warm Audiences Separated

Let’s think of our cold and warm audiences like a dating process. 

Cold traffic is like when you’re interested in someone you don’t know and want them to swipe right back at you. Your profile pic and information is all they have on you to make a snap judgment decision on whether they’ll engage in a convo and maybe give you their number.  

This is the same for an IG ad. They have 1-3 seconds MAX to decide whether or not your ad is worth ‘swiping right’ via engaging with your content by stopping their scroll. 

Meanwhile, our warm traffic is geared to those that have already engaged with your profile and is either mid-convo or mid-first date. Like a Facebook ad, you’ve already captured their attention, and now you’re ‘courting’ them. Asking them to get to know you more and ideally make some sort of commitment. With dating, you’ll want to ‘make it official’ and with ads you want that lead or purchase! 

They’re totally different, right? 

• Cold Traffic’s primary goal is to get them to swipe right or engage with your content (and maybe purchase!)
• Warm Traffic’s primary goal is to get them converted into being Facebook officials by subscribing to your list and actually purchasing a product

When you blend warm and cold audiences in your campaigns, you’re giving the algorithm the chance to favor warm audiences as they’re more likely to convert to a more cost-effective bidding strategy. This means, using our last example, that it’s more likely for someone that already had a first date with you to say “yes” to a second date because they already know you. Thus slimming down the chance of new swipes showing up on your feed.

Taking this into account, at the top level of your campaign, for cold audiences, you’re teaching the Meta Ads algorithm which cold audiences are yielding conversions. A successful conversion sends a signal to the platform to find more humans like the user who just converted. 

When you’re using cold audiences in a campaign, and excluding warm ones, you’re forcing the platform to find new people *aka people that don’t know anything about your product/service* that will make the desired conversion event.

Should you blend the audiences and include warm audiences in the campaign, Meta will favor the warmer audience time and time again because an abandoned cart purchaser is more likely to convert than someone who doesn’t yet know, like, or trust your offer. 

And Meta is always optimizing for the easier (more cost-effective) win in their algorithm.

That’s why at Mongoose Media we recommend not mixing these audiences in the same campaign. When you throw cold and warm audiences together you’re not teaching the algorithm to specifically find new prospects, you’re asking your algorithm to find the best buyers possible, allowing it to cheat and deliver the ads to people that already know who you are. So, instead, build a campaign for prospecting and another for retargeting warm traffic. 

#3. Know What CPA You’re Willing to Pay for Your Cold & Warm Audiences

The algorithm is listening to you, so you have to tell it exactly what you want. And this applies to anything you set up in Facebook Ads, but it is especially important for the CPA.

Let’s suppose that you are willing to pay $85 per CPA (cost per acquisition) for a skincare customer, but you capped the bid budget at $75. In this case, the algorithm doesn’t have the means to know that you have more money than what you put, so you’ll be forcing it to optimize your ads for a $75 budget. Which can mean you’re limiting your audience reach to forced CPAs that fit within your lower budget. Meaning, you’re missing out on potential customers that you’d be willing to pay for but your bidding strategies say otherwise.

Why is this so crucial? Because there may be better people with potentially higher order value or propensity to purchase available to you, but because you told the algorithm that $75 is your spend limit, your ad may not reach those people. 

Bear this in mind: if your CPA is too high, it will eat into your profits. Conversely, if your CPA is too low, you could be missing out on potential customers. 

Additionally, every day we get closer to Black Friday is a day that the auction experiences additional new competitors to the marketplace and more auction pressure that you’re competing against. So, start thinking about your CPA before the big day approaches. 

{important dates graphic: September 20th, the soft pressure increase in a ‘pre-Black Friday auction’. October 15th – the unofficial kickoff for Black Friday and the D-Day for heavy auction bids. November 15th – consider using different Meta objectives cause everyone and their grandmothers are doing ads.}

And, if you’re not sure what your CPA should be, working with a qualified Meta Ads consultant can help you to set a realistic CPA for your business!

NOTE: Your WARM CPA and COLD CPA should be different.

#4. Your Ads are a Marathon, Not a Place to Bet on Horses

I know that it is very tempting to look at your ad campaigns and ads like they are competing in a horse race. But you’re not betting on a pony, you’re marketing your products or services, so there’s no rush. 

What I mean is that even though you may want to perform a gazillion changes every time you check your ads statics and something seems off, you need to let it rest! As I said above, the Facebook Ads Learning Phase covers a 7-day period; however, if you edit your ad every other day, what will happen is that the time period will restart with every change and your campaign will be stuck in the Learning Phase *sounds like time traveling, right?*. 

Plus, you won’t be giving the algorithm enough time to optimize your campaign! Simply put, let’s suppose you launched your ad on a Monday, but by Wednesday you don’t get any of the results you wanted, so you turn it off. But, what you don’t realize is that, in a 7-day period, the algorithm is working to understand your campaign, so it may take time to reach your target audience and generate conversions. 

And don’t worry! 

Everyone is tempted to edit or stop a campaign when it is not achieving what we want! In fact, at Mongoose Media we used to make that decision after a 4-day period. However, we realized that, by doing this, we were potentially wasting the effort the algorithm is making to optimize a campaign, so now we wait a full 7 days before touching anything. 

So, walk away and go back in a week… But wait, there are a few things you need to be mindful of before you sit back and relax. Here’s a quick ads checklist

• Tracking: 

For Facebook Ads to be effective, it is essential that you have your tracking set up correctly. Without tracking, you will have no way of knowing whether your ads are succeeding or failing during the Holiday season. 

• Creatives: 

During Black Friday, brands compete for consumers’ attention with ads that are often loud, colorful, and eye-catching. As a result, it’s important to make sure that your ads are designed to be thumb-stopping.

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One way to do this is to start working on your ad creatives well in advance of Black Friday. This will give you time to experiment with different designs and ensure that your advertising campaigns are truly eye-catching. 

• Winning offer

Have you already put some thoughts into your Black Friday/Cyber Monday deals? It is important to craft a must-click offer that your specific audience is going to love. 

Remember that Facebook, unlike Amazon, is like walking into the mall during the holiday season. There are a lot of options you can pick and different offers that sound appealing, so, with many competitors out there, it is important to create deals that really persuade your audience!

• Work within a comfortable budget

Have a budget that you’re comfortable spending daily with a long-term goal of success. If you’re coming to Meta ads for a silver bullet, a single solution in your company’s bottom line, you better have a budget to back up the investment for data and the algorithm to find your target audience.

Meta Ads are great to-scale offers that work and as a discovery tool for new audiences. When Meta Ads stand on their own without a cohesive marketing plan for omnichannel remarketing, subscriber engagement, and more, expect to pay high acquisition costs to cover your marketing gaps. 

{Meta Ads on a CVJ image? Meta ads drive awareness, meta ads help subscriber acquisition, Meta Ads can drive excitement and loyalty, but Meta Ads aren’t Atlas, holding the weight of the company alone – that’s my graphic recommendation…. People think Meta Ads are the Atlas holding the world, but instead, it’s the offer that’s atlas and Meta is the muscle on the one bicep only}

#5. The Algorithm Assumes the Data is True

This may sound like a no-brainer, but it is important to understand that the algorithm can’t read your mind, so it learns from the data you give it. 

That’s why it is so important to be mindful about what you tell it. From your target audience to your ad spend, that algorithm will take everything you put as a fact and, if you’re not careful, it can affect your campaign negatively.

#6. Advantage+ Placements & Advantage Campaign Budget & Why They Matter

Placements are also known as the different platforms on which Meta can show your ad. An example of this is running your ads on Instagram, Facebook, or Messenger.

In this case, choosing multiple placements is a great idea if you want your ads to reach your target audience across different platforms. Meta’s platform is going to try and serve your ads on the placement your targeted audience is most likely going to engage and convert.

Taking this into account, by using Advantage+ placements, you’ll be allowing Meta to find the best conversion opportunities for your ad in all the placements.

This not only will help you to get the optimization events at a low cost (because Meta’s delivery system will analyze the data from all available placements and choose placements that are both cost-effective and high-performing) but also will help you make the most out of your campaign budget!

Another way of automating your campaign is by using the Advantage Campaign Budget. This is a feature that allows Meta to distribute your budget depending on the placements where each ad set will get the most optimization events at a low cost. 

With both features, you can make sure that your budget is effectively invested, Advantage+ placements and Advantage Campaign Budget are godsend help during the Black Friday season

#7. Advantage+ Shopping Campaigns

If you were looking for a way to increase your campaign’s performance without having to stick to your computer 24/7, the new Advantage+ Shopping Campaigns, launched on August 15, 2022, is quickly becoming my favorite new roll out from Meta. This new Meta product can automate an entire ad campaign with machine learning, so you can focus more on the general aspects of your online store and less on managing campaigns.

Just imagine being able to automate EVERYTHING from creatives and placements to audiences. With Advantage+ Shopping Campaigns you can maximize your ads’ performance throughout the Black Friday weekend (and beyond) without all the manual work it used to require. 

Advantage+ Shopping Campaigns allow business owners and paid media buyers to use AI to automate a campaign from end to end and make the best out of their ad budget by finding the best placements in which your ad will get the most conversion events at a lower cost.

And, if that wasn’t enough, this new feature can also automate creatives to analyze which ones are more effective in a specific audience! 

Finally, if you have a Facebook or Instagram Shop, Meta is using AI to drive traffic to the most converting destination for your eCommerce store. Either your in-platform store (FB or IG shop) or your website, depending on which one will generate the most optimization events in a certain audience! 

There’s nothing you can’t achieve with this tool and, even though it’s still in its Beta version, acting on it now will give your campaigns a lift as most other brands and advertisers aren’t taking advantage of this new campaign!

What’s the Best Time to Run Facebook Ads for Black Friday?

As soon as possible! Taking into account that you have to wait for the Learning Phase 7-day window, help the algorithm understand and optimize your campaign, and make edits if necessary, at Mongoose Media we recommend our clients to start their Black Friday Facebook Ads campaigns between July and September. 

However, this doesn’t mean that you should have launched your sale months ago! What you should have done is launch campaigns to find your audience and build a warm list.

The idea is to build a list of buyers that want your product/service and are eager to get a good deal, so you can offer them early access or another offer if they signup or register ahead of the big day. 

Why is this so important? Because even though Black Friday and Cyber Monday may seem like a weekend events, more and more people start craving good deals and offers even before November starts, so it is crucial *and cheaper* to start warming up your traffic early

But wait! If you’re reading this in October/November, that doesn’t mean everything is lost. You just need to be mindful that, when you launch your Facebook ad campaign, there’s going to be a lot more auction pressure. 

Ready to Start Preparing for a Successful Black Friday?

Planning your Black Friday campaigns with time is the key to not only crafting profitable ads that catch the attention of your target audience and persuade them to click the “Buy now” button, but it also helps the algorithm understand your brand and put your deal in front of the right people. And now you have a checklist with everything that has changed in Facebook Ads and you need to keep it in mind to set your campaigns up for success. 

Do you feel already overwhelmed with all the preparations pre-Black Friday? Fear not, you’ve come to the right place! At Mongoose Media we have a team of Facebook experts, copywriters, designers, and strategists that will help you with the planning while you worry about running your business!

So, meet with us and start your journey to a successful Black Friday Facebook Ads strategy!

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