The digital marketing software market is valued at $60.3 billion. And it’s expected to grow at a compound annual growth rate of 15.5% over the next decade.

With a plethora of digital marketing tools in the market, choosing the right ones can be a daunting task.

However, it’s essential to invest in the best tools to enhance your digital marketing efforts and help you stand above the inevitable competition from your peers.Competition is a significant challenge for 27.1% of digital marketers today, as revealed in a survey conducted by Influencer Marketing Hub.

So which tools should you use to get an edge? 

You don’t need to spend time researching the best tools. In this article, I’ll introduce you to five digital marketing tools that can boost your efforts and give you an edge over the competition.

5 Digital Marketing Tools to Drive Better Results

Here are five digital marketing tools that address different areas of digital marketing. 

They range from tools that enhance website speed to ones for improving landing pages and enhancing overall user experience.

1. TinyImage

TinyImage is one of the digital marketing tools you need to invest in. It’s an image compression tool that reduces the size of your PNG and JPG images online by over 75%.

You don’t have to worry about the security of sensitive image files as well. TinyImage uses a secure 256-bit encrypted SSL connection. It also deletes your images within a few hours of uploading them.

How can TinyImage improve your digital marketing ROI? 

Larger-sized images take up a lot of bandwidth, which slows down loading times for your visitors.

Research by Digital.com shows 21% of online shoppers are dissatisfied by slow-loading pages. Half will abandon their shopping cart if a page fails to load fast enough.  

This app is most helpful for agencies that provide custom app development services. It helps them to compress images in a few seconds and convert apps into fast loading for their clients.

Use TinyImage to:

• Compress images without losing image quality
• Compare the file size of the compressed images to ensure you have the optimal file size
• Save time by compressing multiple images at a go

Price

• Free

2. Sprout Social

Sprout Social is one of the best social media marketing tools in the market. It helps you manage all aspects of your social presence.

You can analyze the performance of your posts and Reels to find the best Instagram Reels to embed on your website. Also, you can also monitor your competitors, manage conversations with your audience, and plenty more.

Sprout Social boosts your social media marketing efforts. And according to research, effective social media marketing results in higher sales for 55% of businesses.

What you can do with Sprout Social:

• Analyze the performance of your campaigns and get insights into areas of improvement
• Uncover current trends and opportunities to engage with your target audience through social listening
• Schedule and publish posts across multiple platforms

Price

• Standard: $249 per month
• Professional: $399 per month
• Advanced: $499 per month

Enterprise: Custom

3. Zendesk

Customer support plays a crucial role in creating a better customer experience for your e-commerce store and optimizing your digital marketing efforts.

And Zendesk is one of the best tools you can use to ensure provide personalized customer support.

It’s AI-powered AI chatbot, live chat, help desk ticketing system, and other solutions help you provide instant and right customer support.

Why is it one of the best digital marketing tools to boost your ROI? 

Zendesk has helped generate numerous leads, sales, and signups for its customers with its low-cost ownership offers.

How Zendesk can help your business achieve better marketing results:

• It offers an AI-powered chatbot and live chat that answers instantly to customers’ questions.
• It offers the right reporting and analytics software that help you get real-time insights for your business.

Price

• Free: $0
• Starting: $19 per month
• Suite Team: $55 per month
• Suite Growth: $89 per month
• Suite Professional: $115 per month

Suite Enterprise: Reach out to them

4. Ahrefs

Keyword research tools are important for any digital marketing strategy. And Ahrefs is one of the best there is. It’ll help boost your SEO strategies to improve your website’s visibility and ranking in SERPs.

It’s not just a keyword research tool, but an all-in-one SEO toolset that analyzes the ranking difficulty of keywords, simplifies backlinking, and more.

You can use it to scan your website for technical and on-page SEO problems that may be holding back your ranking.

Ahrefs also lets you keep tabs on keywords your competitors are ranking for and get insights into the SEO strategies they are implementing. 

Additionally, you can use it to get content ideas that have the potential to draw traffic to your site and find link prospects from a database of over 14 billion web pages.

Ahrefs also provides access to other free digital marketing tools like a backlink checker and AI writing tools

What you can do with Ahrefs to boost your digital marketing ROI

• Find keywords for YouTube, Amazon, and Bing and generate additional keyword ideas using AI to reach a wider audience
• Find backlink prospects to increase your SERP ranking and enhance your credibility
• Visualize your SEO progress using interactive graphs

Price

• Lite: $99 per month
• Standard: $199 per month
• Advanced: $399 per month

Enterprise: $999 per month

5. Hotjar

Google has clearly stated that it rewards content that provides a good page experience. Hotjar is one of the best digital marketing tools you can use to gain insights on ways to improve user experience and also optimize your store for conversions.

It provides heat maps that you can use to see your website visitors’ activities and identify friction points. The heatmaps show you how your visitors move, click, and scroll.

You can also compare user behavior across different devices using Hotjar to identify opportunities to increase conversions.

And if you serve video ads on your website or any other type of ad, you can conduct surveys and collect feedback from your customers to learn how they’re affecting their user experience.

What you can do with Hotjar to improve your ROI:

• Watch full recordings of your visitors’ journey on your site to find and fix user experience issues
• Access all user data from a single dashboard, including feedback, metrics, and session recordings
• Automatically generate relevant surveys using AI and get automated summary reports of the responses

Price:

• Basic: Free
• Plus: $39 per month
• Business: $99 per month
• Scale: $213 per month

Start Leveraging the Best Digital Marketing Tools Today

Leveraging digital marketing tools is crucial if you want to enhance your ROI. And these are the 5 best tools available in the market that you can use.

They all serve different aspects of digital marketing but with similar goals—improving audience engagement, driving conversions, and maximizing your marketing efforts.

Go ahead and give them a shot to take your digital marketing efforts to the next level and boost your ROI.

The post 5 Must-Have Digital Marketing Tools for 2024 to Skyrocket Your ROI appeared first on DigitalMarketer.

Launched in 2005, YouTube now stands as the second largest search engine after Google.

Almost 2.7 billion people use YouTube worldwide every month and 87.7% of those users access it on their mobile phones.

Owing to the large number of video content available on the platform, you want to ensure that yours stands out.

To make it happen, you need to master effective content creation tips, use fantastic lighting, and invest in powerful video editing software.

There are tons of editing tools on the market that promise amazing results. 

To help you cut through the noise, I’ve curated a list of the 4 best YouTube video editing software.

Whether you’re a beginner or a pro, there’s something for you. Keep reading.

1. Movavi Video Editor

Top on the list is the Movavi Video Editor, one of the best YouTube video editing software for beginners.

It enables you to create compelling videos using advanced tools like audio correction, motion tracking, and chroma key without requiring any technical knowledge.

Additionally, you’ll find several ready-made YouTube intro videos and a large library of background music and audio clips.

Although the user interface is easy to navigate, Movavi still provides video tutorials to make you feel confident while editing.

Movavi runs on Windows (versions 7 to 11) and Mac OS X (10.15 or higher).

Key Features

• AI background remover: Replaces backgrounds without a green screen
• AI motion tracker: Sticks effects and images on moving objects
• Precise frame cuts: Makes cuts with precision and attention-grabbing montages in one click
• Color correction: Boosts colors so viewers can stay glued to your YouTube channel
• Overlay effect: Offers 13 blending modes to create professional-looking videos
• 4k resolution: Saves videos in ultra-high quality form
• YouTube Integration: Saves you time by sharing videos directly to YouTube

Pricing

Movavi offers a generous free plan and three paid plans with different sets of features. Here are the prices for various plans it offers:

• Free
• Video Editor: $49.95/year
• Video Editor + Effect Packs: $155.95/year
• Video Suite + Effect Packs: $94.95/year

Usability

Easy to use

Tool Level

Beginner/Intermediate

2. Adobe Premiere Pro

If you’re looking for the best YouTube video editing software that can transform a basic clip into a ready-to-upload video, Adobe Premiere Pro is your best bet. 

It integrates with all the apps in Adobe Creative Cloud to help you streamline your workflow.

Adobe Premiere Pro boasts an extensive range of features, from color correction tools and visual effects to collaboration tools for teams. 

Also, you can optimize the export settings to preserve the quality of your YouTube videos when you share them online. 

Although Premiere Pro is popular among professional video editors, follow the video steps for beginners provided on the platform to learn how to use it. All you need is a powerful computer and willingness to study the available tutorials.

The app is compatible with Windows (10 or later) and macOS Monterey (version 12 or later).

Key Features

• Text-based editing: Removes pauses with ease
• Project templates: Retains assets, colors, and branding across multiple projects
• Speech-to-text conversion: Automatically creates captions and transcripts in over 18 languages
• Auto reframe: Automatically detects and adjusts aspect ratios to easily upload videos to YouTube
• Adobe stock library: Offers access to stock video footage, photos, and over 75,000 audio tracks and remix the length to fit your video

Pricing

Adobe Premier Pro offers two paid plans. Here are the details:

• Premiere Pro: $29.99/month
• Creative Cloud All Apps: $59.99/month

Usability

Has a steep learning curve

Tool Level

Intermediate/Advanced

3. Shotcut

Available on Linux, Windows, and macOS, Shotcut is a comprehensive YouTube video editing software solution. 

It supports various video and audio files, including AVI, WAV, and MP4.

The video editing software is great for complex projects as it allows you to combine several audio, image, and video files into one video. 

Also, editing on the platform doesn’t follow a chronological order; you can make changes at any point.

Shotcut may not be the best editing tool for new content creators because of the learning curve. 

However, the platform has a video editing guide, including a community of Shotcut users who are willing to assist you.

Key Features

• Native timeline editing: Supports all video and audio formats, including 4k and 8k resolutions
• Cross-platform editing: Gives you the option to start a project on macOS and switch to Windows without hassles
• Video effects: Offers built-in effects like auto-rotate, white balancing, timeline fader, and 360° video filters, without installing any plugins
• Display and monitoring: Ability to preview videos in low resolution to improve the speed of real-time effects
• Keyframing: Option to define the start and finish points of effects along the video timeline such as transition, sound, and brightness or contrast

Pricing

 Shotcut is completely free to use as it’s an open-source software solution

Usability

It has a steep learning curve

Tool Level

Intermediate

4. Lightworks

If you’re looking to create the best videos in a short time, Lightworks is the way to go. 

It’s the best YouTube video editing software for beginners who are willing to learn video editing as they grow their YouTube channels.

Similar to Shotcut, the platform is loaded with all the tools you need to go from a beginner to a pro.

You can edit, color correct, add titles, and more using the drag-and-drop interface. 

Also, it’s compatible with YouTube video format and resolution for ease of uploading content.

All versions of Lightworks can work on Windows (8 and later), macOS (10.14 and later), and Linux.

Key Features

• Universal timeline: Accommodates video footage of any quality, size, or frame rate
• Flawless audio editing: Offers various audio effects and the option to sync with video for an immersive experience
• Visual effects: Offers a simplified suite of over 700 customizable motion graphics and titles for easy to advanced editing
• Easy export and share: Allows you to share videos on YouTube directly from the platform

Pricing

Here are the pricing plans offered by Lightworks.

• Free
• Create: $9.99/month
• Pro: $23.99/month

Usability

Easy to use

Tool Level

Beginners/Intermediate/Advanced

Pro Tip: According to Attrock guide, the best video maker can offer training resources for non-technical users. This is particularly designed for video marketers who have no high skills in video creation and editing.

Choosing the Best YouTube Video Editing Software

Getting the best YouTube video editing software shouldn’t cost a fortune. 

Platforms like Shotcut and Lightworks offer free tools for both beginners and expert editors.

However, if your YouTube channel is already monetized and you’re willing to spend money on a super-advanced tool, Premiere Pro will be ideal.

Lastly, if you’re ready to level up your video editing game, try Movavi today. You’ll save money while accessing advanced editing features.

The post Elevate Your YouTube Channel: Top 4 Video Editing Tools appeared first on DigitalMarketer.

YouTube is a treasure trove for small businesses, filled with all kinds of would-be customers. In 2022, 27% of video marketers invested more in YouTube than any other platform. 

This post explores the rudiments of creating great YouTube videos for small businesses.

Knowing Your Audience

To make a high-performing YouTube video, know your target audience and what they care about.

• If you’ve already been uploading videos, use YouTube Analytics to track your audience demographics and engagement.
• Use Typeform, Survey Monkey, or YouTube Studio’s poll creator to gather viewer feedback on the content they want.
• If you’ve not uploaded a single video on YouTube, simply create your ideal customer’s avatar

The more you know about your audience, the better you can create videos they will love.

Set Up Your YouTube Channel

Creating a YouTube channel for your small business is straightforward. Start by going to www.YouTube.com.

Tap on your profile picture. A drop-down menu appears. 

On that menu, a button says, “Create a channel”. Click on it.

Now enter your channel’s name, profile picture, and unique handle. 

YouTube users like to engage with real people. Use your name and picture or your business name and logo if you’re not the face of the brand.New business on a budget? Use a free logo maker for a professional-looking logo.

Next, add a channel description to let people know about your channel. Click “Customize channel” to do this.

On the YouTube Studio homepage, click “Basic info” and write a clear, concise channel description that includes keywords.

Further, customize your channel’s layout and design to match your brand. According to Attrock, you can create yourself by using simple graphic creation software like Canva, Adobe Express, or PicMonkey.

Need to be more crafty? Hire a skilled graphic designer. 

Create a YouTube Content Strategy

A simple YouTube strategy saves time and increases success.

Here are some things to consider when planning your YouTube video strategy:

• Define your goals and objectives. What do you want to achieve with your YouTube channel? Are you looking to increase brand awareness, earn from ads, drive website traffic, or sell online courses? Once you know your goals, deciding which videos to prioritize is easier. 
• Establish a unique brand voice and style that aligns with your target audience and brand values. Maintain consistency across all videos.
• Create a content calendar to stay on track and publish new videos regularly. Consider your target audience, buyer’s journey, competition, YouTube, seasonal trends, and schedule.

Note: You need 1000 subscribers and 4,000 hours of watch time to earn from YouTube ads. This usually takes a few months. Be patient and explore other YouTube monetization alternatives in the meantime.

How to Create Compelling YouTube Videos for Small Businesses

Now comes the fun part: creating engaging videos that captivate your audience. Here are 7 tips for creating compelling video content with real business value:

Choose the right video format. Choose the suitable video format (tutorial, testimonial, vlog, demo) for your target audience and business objectives. For example, product demos for products and tutorial videos for services. Craft attention-grabbing titles and thumbnails. Your title and thumbnail are the first things potential viewers will see, so make sure they’re eye-catching and relevant to your video content.

Write a well-structured script. Your video script should be clear, concise, and informative and include a CTA to your products or services. Make it engaging to keep viewers interested throughout the video.

Use high-quality video and audio. Your video should be well-lit and shot with a high-quality camera.  Natural light is often best, but you can also use artificial light to create a more professional look. The audio should also be clear and free of background noise. 

Be yourself and let your personality shine through in your videos. Tell stories that your audience can relate to and offer valuable information and insights that your audience can 

Plan your shots. Before you start filming, take some time to plan out your shots. This will help you capture the needed footage and avoid wasting time and energy on unnecessary shots.

Shoot in multiple takes. Don’t be afraid to shoot multiple takes of the same scene. This will give you more editing options and help you capture the perfect shot.

The Best Filming Equipment for YouTubers

Your choice of filming equipment makes a big difference in the quality of your YouTube videos. According to successful YouTubers, here are the best equipment for filming YouTube videos:

• Cameras: A good camera is essential for capturing high-quality video. Some popular cameras for YouTubers include the Canon EOS Rebel T7i, Canon G7X Mark II, and the Sony a6300. 
• Microphones: A good microphone is essential for capturing clear audio. Popular microphones for YouTubers include the Rode VideoMicro, the Audio-Technica AT2020, and the Blue Yeti.
• Tripods: A tripod is essential for keeping your camera steady and preventing shaky footage. Some popular tripods for YouTubers include the Joby GorillaPod SLR Zoom, the Manfrotto Befree Live, and the Velbon Sherpa 200.
• Artificial lights: Artificial lights can help improve your video’s quality by providing more evenly-distributed light. Popular lights for YouTubers include the Neewer 60W Dimmable LED Video Light, the Aputure Amaran AL-H198, and the Godox SL60W.
• Lens: A lens improves video quality by widening the field of view, zooming in, or blurring the background. YouTubers lean towards the Canon EF-S 10-18mm f/4.5-5.6 IS STM, the Sony SELP18-200mm f/3.5-6.3, and the Panasonic 12-35mm f/2.8 II ASPH Power O.I.S.

It is important to note that the best equipment for you will depend on your specific needs and budget. Do some research and read reviews to find the best equipment for you.

Optimize Your YouTube Videos for Search 

YouTube is a social media and search engine with over 2B monthly users. Optimize your videos for search with keyword research on Google Trends, Semrush, and YouTube Autocomplete.

Incorporate these keywords naturally in your video titles, descriptions, and tags.

To further optimize your videos and overall YouTube channel:

• Use RapidTags or Hashtagify to create a list of relevant tags for your topic. 
• Use annotations and captions to provide additional context and make your videos accessible.
• Encourage audience engagement by asking for likes, comments, and shares, as these interactions signal to YouTube that your content is valuable.
• Be consistent and stick to a regular publishing schedule.

Analyze and Improve Performance

As you continue to publish YouTube videos, you’ll have more analytical data to work it. Monitor your YouTube analytics regularly to track views, watch time, likes, comments, and shares. You get insights on what works and what doesn’t from numbers and trends. 

Make sure to:

• Identify top-performing videos to understand what resonates with your audience.
• Test different strategies to improve your results.
• Listen to your audience and make changes based on their feedback.

It’s only up from here. 

Finally!

Remember to have fun, be creative, and stay true to your brand’s unique voice. Best of luck on your YouTube journey!

The post YouTube Marketing Made Easy: Simple Step-by-Step Guide for Small Businesses appeared first on DigitalMarketer.

In today’s overcrowded social media world, learning how to create viral short videos is a great idea.

Viral marketing videos spread fast online and get millions of likes, shares, comments, and views.

And that’s not all.

Short-form video is dubbed the most engaging type of in-feed social content by 66% of marketers.

No wonder, 33% of marketers plan to invest more in short-form video content than any other type of social media strategy in 2023.

Granted, short-form video is captivating, engaging, and boosts conversions.

However, learning how to create viral short videos that resonate well with your target audience is never an easy task.

Fret not, we’ll show you how to go about it and win big on social media.

But before that, here are a few things you need to understand.

What Makes a Video Go Viral on Social Media?

Creating viral videos on social media is the dream of every marketer—a powerful way to generate marketing leads.

Generally, videos go viral on social media when they connect with their audience, make them laugh, inform, teach, and persuade them.

Here are a few key elements of viral videos:

• They tell a story
• They aren’t promotional
• They connect with the emotions of your audience 
• They are relevant
• They make people laugh

How to Create Viral Short Videos for Social Media Step by Step

Follow these simple techniques to create short-form videos that generate more views in a shorter period.

1. Understand Your Target Viewers

Knowing your audience, including what they want (or don’t want) is vital when planning to create viral short videos for your social media marketing strategy.

In fact, understanding what resonates with them and motivates them to share your video can help to increase the number of views on your videos.

Start by creating a comprehensive avatar that represents your target audience. It’ll help you identify who your target viewers are, which social media platforms they use, what they do for fun, etc.

Here are some tips to help you:

• Create well-rounded social media personas
• Examine your social media analytics
• Use Google Analytics
• Engage with your audience to understand what video content they’d want to see 
• See the types of viral videos your competitors are creating 
• Analyze data from your customer service tool understand customer preferences and interests

Gathering all this information will help you understand what grabs your viewers’ attention and what video content they are searching for on social media.

Once you have this information, you’ll find it much easier to find viral content ideas.

2. Determine Your Video Marketing Goals

Learning how to create viral short videos for social media isn’t enough for a successful social media video marketing strategy. You also need to determine why you want your videos to go viral.

Even if your videos go viral, if you aren’t achieving anything with them, you’re wasting resources.Here are 5 goals you can accomplish with social media video marketing according to Sprout Social.

Of course, you could have different goals you want to achieve with your viral short videos including:

• Boosting brand awareness
• Increasing revenue and sales
• Sharing knowledge and educating your viewers
• Introducing the latest products
• Boosting customer service and loyalty 
• Increase your online following

Each goal will require you to create specific kinds of short videos for your audience.

Most importantly, your goals should align with your overall business goals.

3. Draft a Creative Video Content Brief

Prepare a thorough video content brief and storyboard. 

It’ll help you pin down the message you want to pass to your audience, the tone and length of your video, as well as the distribution channel. This will help you stay aligned with your goals. 

Here are important elements to include in your video content brief:

• Video title: The topic of your video. For instance, you could share event planning tips to market your event planning and management brand.
• Description: What you want to cover in the video.
• Vital items to include: Include anything specific you need to add to the video.
• Related content: List any related content you intend to include or use as reference for your videos.
• Competitors: The types of video content your competitors are creating that you want to outshine.
• Social media platforms: What channels do you plan to post your videos on—and what version is best for each channel?
• Video format: What video format do you intend to use?
• Keywords: To improve your video rankings on social media, you need to identify what keywords to target.
• Hashtags to include: They help to make your video discoverable by your audience.
• Call to action: What action do you want your audience to take after watching your videos?

4. Create a Compelling Concept

To create viral videos for social media, draft a top-notch, compelling video script to grab your viewers’ attention and ultimately achieve your goals.

You also need to brainstorm compelling content ideas to include in your script.

This will give your video a logical flow.

Remember that your video needs to cover your message in the shortest time possible.

Here are key pointers for creating viral short videos:

• Start with a hook: Grab your audience’s attention with a catchy opening. Here, you can use an interesting fact, joke, or memorable statement.
• Use effective video editing tools: Outstanding video edits are what will grab your audience’s attention. Use powerful video editing tools. Here is a post on video editing software by Attrock.
• Video additions: Include images, emojis, or other components that help to attract viewers.
• Keep the video short and to the point: According to a recent Vidyard Video in Business Benchmark Report, 62% of viewers say they will watch the whole business’ video if it’s less than 60 seconds long.

5. Tell a Story

Stories drive people to take action.

Besides, telling a story in your video is beneficial in many ways including:

• It humanizes your brand
• It makes your audience remember you
• It helps to build a community that resonates with your brand
• Stories sell better

Tell a compelling story in the shortest time possible by finding a universal context for your concept. This is a great starting point to grab attention.

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The good news is that you can come up with your stories and use AI text-to-video generators to transform them into a series of captivating short video clips.

6. Pay Attention to Popular Trends

To create viral short videos for social media marketing, you need to understand what’s trending on the platforms you intend to use.

Remember that in some platforms like TikTok, new trends come up constantly.

To make your video go viral, you need to jump on a trend the moment it comes up. This will make your audience see you as a trendsetter.

Search for trending songs, hashtags, sounds and other elements that appear at the top of your Reels feed, TikTok trends, Twitter trending topics, etc.

Be sure to put your own spin on a trend in your content to remain unique.

Pro tip: Ensure your brand’s social media page has a professional profile picture that showcases your expertise and brand identity. You can use a profile picture maker to create stunning profile photos effortlessly.

Due to the benefits of going viral on social media, every marketer wants to create viral short videos. However, this is not an easy task to accomplish.

While there is no guarantee that your videos will go viral on social media, following these tips and guidelines can increase your chances.

The post 6 Tips on How to Create Viral Short Videos for Social Media appeared first on DigitalMarketer.

Looking to create awesome social media content to boost engagement?

It’s a given that creating engaging social media content is crucial for building a strong online presence, engaging your audience, and growing leads and sales. 

But how do you get it right?

Here are some tips and examples.

9 Tips To Create Social Media Content That Boosts Engagement

Start by creating professional and compelling social media profiles. Then use these tips when creating content. 

1. Know Your Audience

Knowing your audience is the key to marketing success, whether it’s in email personalization or creating tailored social media content. 

For instance, Canva creates tailored messages for each of its target groups. This is a post for nonprofits.

And here is content created for teachers.

How do you identify your social media target audience?

You can use market research, email survey campaigns, or website forms to find out your customers’ social media preferences.

Here are other ways to gain audience insights:

• Facebook: Facebook Audience Insights gives data about your audience like this.

• Instagram: Click the Insights action button to get details of your existing audience and their engagement with specific content.
• Twitter: Twitter analytics and Tweet activity page give you stats such as key demographics, languages, and interests of your audience.
• LinkedIn: Access the “Analytics” tab where you can see audience insights.

Tools such as Copper CRM also let you sync your contacts with social media accounts to build lookalike audiences and target specific groups.

This Copper CRM review gives you more details on how to use this tool to sync contacts.

2. Define Your Goals and Metrics

While boosting engagement may be the primary goal for creating social media content, you’ll need to go granular when defining your goals. And tie each goal to a specific social media metric that you can track.

Here’s a framework to help you get started:

3. Choose The Right Content Type 

The types of social media content you can experiment with include:

• Blog posts
• User-generated content 
• Live streams/webinars 
• Ebooks and whitepapers  
• Stories and reels
• Contests/giveaways
• Videos
• Infographics
• Polls and surveys

Be sure to link the type of social media content you want to write with:

Your Target Audience’s Interests

As you can see from this image, short-form videos, images, and live videos are the most engaging social media content, as per a 2022 survey.

The Type Of Content Suitable For Each Social Media Platform And Demographic

Here’s a quick summary of the type of social media content to write for each platform/demographic.

Your Niche

The type of social media content you’ll create will also depend on your industry.

For instance, a Gartner study found that educational and user-generated content works best for software marketers. 

4. Create A Mix of Social Media Content

Experiment with different types of content, such as text, images, videos, and live streams. 

Simplilearn uses different types of social media content to boost engagement. This is a post on LinkedIn that promotes its professional certificate program.

And, on YouTube, the brand has multiple informative videos.

Make sure that your content is offering something of value to your audience.

Whether it’s helpful tips, informative articles, or just entertaining videos, give people a reason to stick around and keep coming back for more.

5. Write Compelling Social Media Copy 

Write social media copy that is catchy and easy to understand. And always include a call to action that encourages people to share your post with their followers.

The more shares you get, the wider your reach. 

Are there any formulas for writing catchy copy?

I have these tips for you:

Keep it short: Here are the ideal lengths for each platform:

• Instagram: 138 to 150 characters
• Facebook: 40 characters
• LinkedIn: 220 characters
• TikTok: 300 characters

This is an example of a short and catchy caption on Instagram:

Include action words and adjectives: Experiment with action words such as earn, save, act now, and adjectives such as powerful, awe-Inspiring, brilliant, etc. See this example from TED Talks.

Use numbers: Numbered lists and guides with easy steps can help increase engagement. See how Semrush does it.

Ask questions: Humans are always drawn to questions that spark curiosity like this post.

Write the social media copy by following the Google EAT guidelines so that your social media campaign can also help in getting good results from the search results. Your social media copy should include trustworthy, authentic, and expert facts and information.

6. Use Trending Hashtags

Utilize relevant hashtags and keywords to increase the visibility of your social media content. 

For example, if you are a food blogger, you may want to use hashtags such as #foodie, #yum, and #foodporn.

You can search for trending hashtags by typing your keyword on social media platforms’ search bars. 

Platforms like Twitter also have an Advanced Search feature where you can search for specific tweets and hashtags.

You can also use the right software to generate hashtags in your industry. These software can help you to create and how to use hashtags for your social media campaigns.

7. Post At The Right Time

Timing is crucial when it comes to social media. Post your content when your audience is most active to increase your reach and engagement.

According to a recent study:

• The best days to post social media content are Tuesdays to Thursdays
• The best time to post social media content is 9 AM and 10 AM.

But, there’re individual variations between each social platform when it comes to the peak engagement time or days. 

For example, posting on Instagram between 10 AM and 1 PM on most weekdays can help you maximize your reach.

8. Use Visual Elements

High-quality visual elements, such as images and videos, can make your content more engaging.

Be creative with how you present them. 

One way to stylize your photos and images is to use photo filters. You’ll create stunning visuals in minutes.

See this eye-catching visual from Velvet Spectrum.

9. Encourage Engagement

Encourage your audience to engage with your content by asking questions, starting a conversation, or running a contest. You can also host a giveaway as Fraser Hill Farm has done.

Be sure to show your audience that you value their opinion by responding to their comments.

You can also use lead generation software that allows you to integrate your social media platforms to manage and monitor interactions.

10. Analyze and Improve

Creating powerful social media content isn’t all about just content creation. Studying the content’s effectiveness is equally important. You need to use social media analytics tools to figure out if your social media posts are performing as expected. 

Check whether they’re generating significant engagement, driving sales, and bringing you new followers. 

In the case of blog posts, you can leverage a Google index checker and Google Analytics to check if your social media post helped speed up indexing or improved its rankings on Google.

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Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.​ Click Here

Wrapping Up

Remember that social media content doesn’t just have to be about your brand. In fact, some of the most successful social media campaigns focus on providing valuable information or entertainment to users. 

The goal is to get people talking about your business in a positive way!

Use analytics tools to track the performance of your content on each platform and adjust your strategy accordingly.An easy way to master your social media content strategy is by becoming a Certified Social Media expert. Learn how to apply proven strategies and boost social media engagement.

The post From Clicks to Conversions: Create Content that Boosts Engagement appeared first on DigitalMarketer.

The human brain processes visual content faster than any other type of content. Given our love for visuals, it makes sense why video is one of the best tools available to marketers. It’s no doubt then why marketers are creating video marketing content at an unprecedented pace too.

With most people unable to concentrate for long periods, video content delivers the intended message quickly and in a manner that’s easy to digest. 

What’s more?

It helps break down complex issues into easy-to-understand concepts for the target audience. 

Marketers continue to enjoy success with video content marketing, with up to 92% saying it’s an important part of their marketing strategy. 

Image via Wyzowl

That said, creating video content can be an expensive affair. Many small businesses have shied away from video content marketing because of the high costs associated with traditional video making. 

So, is there an inexpensive way to create video content for marketing? 

Yes, there is. 

In this article, we will share several tips on how you can create video marketing content on a budget. 

Let’s get started.

Creating Video Marketing Content on a Budget

Over the years, video making tools have become more accessible to digital marketers and small businesses.

At the moment, anybody can create video content without any expertise and use it for contactless marketing. 

However, a video created with a small budget doesn’t mean it’s of poor quality. Lots of budget videos look polished and professional like the expensive video marketing content out there.

Ready to create video marketing content on a budget?

Whether you have nothing to spend or have a few dollars at your disposal, here’s how you can create great marketing videos for your next campaign. 

Use Your Phone

The most affordable video making tool sits in your pocket. If YouTube superstars use it to create amazing content, then it’s good enough for your marketing content as well. 

Using a smartphone to shoot videos is one way to reduce your marketing payments. Most smartphones come with high quality built-in cameras that can be used to create video marketing content.

To get the most out of your smartphone when creating content, the following tips come in handy:

• Use a tripod – Be sure to use a tripod when shooting from an elevated position. There are many affordable options online if you need a tripod for your video shoots. 
• Stay near the phone when recording – Smartphones don’t have powerful microphones and this can affect the voice quality of your video. Ensure you are close to the phone when recording to capture sounds clearly. You could also use an external microphone.
• Don’t use your phone’s digital zoom – Since your smartphone might not have a zoom lens, you risk shooting a low-quality video when you use your device’s digital zoom.
• Use natural lighting – If you cannot afford artificial lighting, use natural light for your video shots. Just ensure you’re shooting when there’s sufficient natural light to enhance video quality.

Use Screen Recording Software

Do you need to show customers how your software works?

Using screen recording software is your best chance at giving them a preview of your software. 

Most of these software are free and allow you to record your screen as you demonstrate how your product works.

Explainer videos are the most common type of videos created by marketers at 74%. And there’s a reason for this—96% of people have watched explainer videos to understand products and services.

So, if you’re launching a new product and need to demonstrate how it works, don’t hesitate to use the free screen recording software available to you. 

Want to get certified in Content Marketing?

Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.​ Click Here

Use Free Video Editing Software

After shooting your videos, you need to edit and combine the parts into one coherent video. Additionally, you may need to beautify the video to make it engaging enough.

You need a video editor for this task, and luckily for you, there are many free video editors available to edit videos in better quality.

The best part about these software solutions is that you don’t need to be an expert at video editing.

Turn to Your Customers

Your customers are also a valuable source for your video content marketing. You can ask satisfied customers to share their experience with your products through video and share the content on your social media pages.

User-generated content will help you earn the trust of people who haven’t tried your products yet and boost your lead generation. People trust reviews and recommendations from other people more than any other form of brand promotion.

For this reason, setting up a UGC strategy is an affordable way showcasing your customer experience management success too. This is because all the content comes from your customers and all you have to do is share it on your social media pages.

An example of a brand using user-generated content to connect with its audience is Aerie. The woman-wear brand asked its customers to share photos of themselves wearing their products for a chance to get featured on their Instagram page. 

To sweeten the deal, the brand donated $1 to charity for every shared post with their branded hashtag.

Image via Instagram

Create Animated Videos

Don’t have money to hire actors and pay for an expensive camera crew?

Use animated videos for your video content marketing. 

Animated videos are everywhere and easier to produce than other types of video content. Also, there are many easy-to-use tools for creating animations for your video content marketing.

The best animation tools are not free and you’ll have to pay a monthly subscription to enjoy their premium features though. For example, you will be able to create videos with your branding elements like brand colors and logo. 

The tools also come with simple sharing options to make it easy for you to post the video on social media or share it with a colleague.

Many top brands use animated videos to engage their customers. Starbucks, for example, created an animated video to explain why it blends coffee. 

Image via YouTube

Through this simple video, the brand explains why it combines distinct coffee flavors from around the world to achieve its unique blend. 

Conclusion

Video content marketing is an effective way to engage your customers online. Videos allow you to deliver your message quickly and explain complex issues in minutes. 

From creating animated videos to user-generated content and free video editing tools, there are numerous ways of going about video production without burning a hole in your pocket.

So, go ahead and start leveraging these budget video marketing strategies to drive your brand awareness and sales.

The post How to Create Video Marketing Content on a Budget appeared first on DigitalMarketer.