Digital marketing specialists are in high demand, making 2023 the year to kickstart your digital marketing career. According to LinkedIn, five out of ten jobs posted on the platform are in the digital space.
But, whether you’re a seasoned digital marketer or at the beginning of your career, you’ll need to showcase the following five critical digital marketing skills on your resume to secure a job in 2023.
1. Digital Analysis
Digital analysis involves tracking and measuring the performance of a digital marketing campaign by leveraging data. It’s the only way you can tell which marketing strategies are working and which ones you need to course-correct.
There are numerous different digital analytics tools out there to help you perform such analyses and optimize your digital marketing strategy. In 2023, you should have a working knowledge of top analytical tools such as:
- Google Analytics
- Hotjar
- Adobe Analytics
- Clicky
- Hootsuite
Digital analysis is key to making informed, strategic marketing decisions, so list these tools in your skills section when you make your resume to ensure that hiring managers immediately see that you fulfill the basic requirements of the role.
2. Graphic Design
Graphic design skills like creating infographics, animations, and visuals empower you to present content in different engaging formats.
Graphic design gives you an additional creative channel to incorporate more visual content in your marketing campaigns. It’s why over 50% of digital marketers say that visual content is very important to their marketing strategies.
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And with more companies looking to integrate visuals into their online marketing campaigns, having basic graphic design skills increases your competitiveness on the job market.
Graphic design skills also come in handy when designing social media presentations to pitch to new clients or to present to an audience at a conference.
Use platforms like Canva, Domestika, or Udemy to brush up on your design skills.
3. Strategic Planning
Given the dynamic and fast-paced nature of online marketing, you must first lay out a strategy before initiating a campaign. Any successful digital marketing campaign is grounded by a well-thought-out digital marketing strategy, and strategic planning involves:
- Setting and defining SMART (specific, measurable, attainable, relevant, and time-bound) goals
- Audience research
- Reviewing past and current campaigns
- Integrating data into your approach
If you’re an experienced digital marketer, use your resume’s experience section to provide employers with examples of fruitful digital marketing campaigns you’ve completed in the past. Make sure to emphasize how strategic planning contributed to their success.
Or, if you’re new to the field, give examples of times when you applied your strategic planning skills in previous positions to achieve positive results. Look at digital marketing cover letter templates online to get a better idea of how to frame your experience in a way that appeals to hiring managers. And, to further strengthen your resume, quantify your achievements by using hard numbers and percentages.
4. Customer Relationship Management (CRM)
CRM software helps companies manage all customer interactions across the entire customer lifecycle on one platform. As a digital marketer, CRM software is useful when you look for ways to improve your marketing campaigns because these tools make it easy to identify, categorize, and engage new leads from your website.
Additionally, CRM software enables you to optimize customer data in your possession to personalize your marketing campaigns. Overall, CRM software boosts your digital marketing ROI significantly by enhancing your lead-generation efforts and supporting personalized marketing.
Some of the CRM solutions you should be familiar with in 2023 include:
- HubSpot CRM
- Monday sales CRM
- Pipedrive
- EngageBay
- ActiveCampaign CRM
5. Social Media Advertising
Social media advertising is capitalizing on social media platforms such as Instagram, Facebook, and TikTok to promote brands and their products. This particular type of marketing is growing in popularity each day as social media plays an increasingly central role in our daily lives and transforms the way customers interact with businesses.
Because of this, companies are looking to boost their social media presence and attract social traffic, and that’s where social media marketers come in. Employers need marketers who can design and execute effective social media lead-generation strategies.
Show that you’re able to meet companies’ needs by demonstrating that you’re on top of the latest social media trends and understand how to target different audiences across multiple different platforms.
