Want to implement Stevie’s game-changing “CARE Factor” framework at your agency? Click the link to get her book “The Care Factor Fix” and level up your client relationships.
Have you ever felt like you’re just an ad person or content creator to your clients, rather than a strategic marketing partner?
As a marketer, you want to be a valued partner in your client’s business growth. However, the constant need to justify your work in order to maintain your seat at the table is a challenge.
This struggle, according to Stevie V Brown, CEO, and Marketing Systemizer at The Change Starter, stems from a fundamental issue: most businesses don’t understand how marketing works. Without proper expectations and integration from the start, we’re setting ourselves up for failure.
Stevie reveals her innovative “CARE Factor” framework to vet ideal clients and forge long-term partnerships built on commitment, accountability, realism, and engagement.
If you’re an agency owner or marketer tired of frustration and mistrust, listen to this episode, then take this scorecard assessment to discover which areas you need to optimize for better results.
KEY TAKEAWAYS:
01:32 What is marketing?
02:28 The realities of marketing for small business owners
08:08 Client expectations vs reality: How to avoid overpromising
11:31 Integrating marketing across all business functions
14:36 How to deal with clients who want too much control
18:30 Setting up marketing contracts with clients
20:50 Contract reviews and renewals
23:10 How to help clients set up realistic marketing expectations
25:47 The four pillars of the CARE Factor framework
32:24 How businesses can prepare for marketing results
37:20 Elevating the marketing profession through accountability
Listen Now
CONNECT WITH STEVIE V BROWN:
RESOURCES:
Marketing Effectiveness Scorecard Assessment
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