In the ever-evolving digital marketing landscape, the rise of artificial intelligence (AI) is like a siren’s song – captivating but potentially treacherous. As we sail into 2024, it’s increasingly clear that an over-reliance on AI could be the very thing that undermines your career as a marketer.

This isn’t just a cautionary tale; it’s a looming reality. AI is changing the game, yes, but it’s also setting a trap for marketers who lean on it too heavily without mastering the true essence of their craft.

The allure of AI in marketing is undeniable. It’s like stumbling upon a magic pill that promises to solve all our challenges with efficiency and insight. But here’s the crucial twist: as we immerse ourselves more in AI, there’s a risk we’re losing touch with the heart and soul of marketing – the human connection.

Marketing, in its purest form, is about knowing, liking, and trusting. If AI is doing all the talking, are we truly connecting with our audience, or just creating an algorithmic façade?

This is where the danger lies. AI, while brilliant at crunching numbers and spotting patterns, cannot replicate the intuition, creativity, and emotional intelligence inherent in a seasoned marketer. There are a lot of essential human behavior principles underlying all good marketing that might get completely neglected if we over-rely on AI. It’s not just about using tools; it’s about understanding why and how to use them effectively.

The real peril for marketers in 2024 is becoming mere operators of AI tools rather than remaining as creatives and strategists. AI can suggest moves, but without understanding the strategy, you’re playing a losing game. Marketing and sales have this problem all the time, that sales is promising X and marketing is delivering Y. There is a misalignment of messaging and it breaks trusts. Without trust, you have no brand.

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Marketers must not lose their grip on creativity and critical thinking, the very skills that define great marketing and develop limitless brands. AI is adept at following instructions, but it lacks the ability to think outside the box or understand the emotional triggers behind consumer behavior.

The challenge for marketers is to strike a balance. Use AI effectively, but don’t let it overshadow the human marketing skills that are crucial for success. The essentials of marketing – understanding your audience, speaking in their language, building relationships, and telling stories that resonate – cannot be automated. These skills are the lifeblood of effective marketing and are what will differentiate you in an AI-dominated world.

Looking to the future, don’t just be a useless operator, be a creative. Learn marketing, take courses, seek feedback, understand your audience, tell stories that speak to them, build relationships, and develop skills in leadership, sales, and communication. These are the attributes that will secure your career for life, not just your proficiency in handling AI tools.

To wrap up, while AI will continue to play a significant role in marketing, it should not and cannot replace the fundamental human elements that make marketing so effective. The key to thriving in 2024 and beyond is to evolve with AI, using it to enhance your skills, not replace them.

By striking this balance, you can ensure that you’re not just good in the eyes of AI, but excellent in the eyes of your audience, maintaining the human touch that has always been the cornerstone of successful marketing.

Remember, in this new era, the most creative marketers will always be in high demand, and operators will be disposable. Be more than just an operator; be the marketer who blends AI’s efficiency with the irreplaceable power of human connection.

Don’t be a vanilla marketer. Stand out, connect, and make a difference.

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What if I told you that your content marketing strategy is only half as effective without using graphic design? It’s like serving a gourmet meal on a trash can lid – the quality is there, but the presentation is all wrong.

Imagine that you’re scrolling through your favorite online platform – what stops your thumb in its tracks? Is it the lengthy posts, or the visuals that tell a story without even a single word? I think that answer is more obvious now than ever. As a digital marketer and graphic design veteran who has witnessed the evolution of the industry over the last 17+ years, I’ve come to a realization: in our rush to improve the process of content creation, most creators often underestimate the profound influence that graphic design has on their content.

Every marketer knows that we live in a digitally dominant era where content is king, but what is missed is that it’s the visual elements that truly command attention, and get the coveted click.

Along my journey, from creating award winning brands to crafting successful marketing strategies, I’ve observed a pivotal shift in the way content marketing is done. Content marketing is not just about polarizing words on a screen; it’s about the powerful interplay of text and visuals.

So, I want to pose to you an often overlooked but crucial question: Is our content truly engaging people without graphic design to breathe life into it?

In this article I want to dive deeper into the often-underrated role of graphic design in the content marketing world, and discover how it’s not just complementing, but revolutionizing the way we connect and build value with our audiences online.

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In observing strategies employed by industry leaders like Chris Do, Gary Vee, Mark DeGrasse and many
others, it’s really obvious that graphic design is at the forefront of today’s most engaging content marketing tactics. A great example is how we’ve seen a huge surge in the use of image carousels, which not only capture attention but also tell a captivating story through a sequence of 2 to 10 visual slides.

These are more than just a graphic; they’re chapters of a bigger narrative, each slide enticing the viewer to keep swiping, leading usually to a call to action at the end of the Carousel. Equally impactful are the cleverly crafted memes that have become a staple in not just social media but all digital communication.

These aren’t just jokes or passing trends; they represent a brilliant form of graphic design that combines humor, relatability, and sharp commentary, making them irresistibly shareable.

True story, when I first came back into contact with my now wife, the way our relationship rekindled after over a decade of being out of touch was through animated meme’s many of us know as GIF’s. Whether it’s to express a feeling, make someone laugh, or even piss someone off, meme’s and animated Gifs are one of the most disruptive pieces of content marketing we’ve ever seen.

It’s a blend of storytelling and visual appeal that sets apart mundane content from the articles and posts that go viral, driving home the point that graphic design is no longer just an aesthetic choice – it’s a strategic one. I’m using thoughtfully designed images in my stories, my LinkedIn Posts, my Facebook and Circle group, on my Google Business Profile, landing pages, and even on my YouTube Channel.

These days, just about anyone can create images that make people stop scrolling and take notice. It hasn’t always been this easy, though. The rise of user-friendly design tools, like Canva, has significantly changed the game in content marketing. With Canva, and tools like it, creating attractive content isn’t just for professional designers anymore, even my wife uses Canva for her business constantly. Now, almost anyone can put together visually appealing designs, it’s opened up a whole new world of possibilities for how we create and share our messages.

Canva’s emergence as a serious contender to Adobe’s suite highlights a growing trend: graphic design is no longer the exclusive domain of professional designers. With user-friendly interfaces and an abundance of resources, these platforms empower even non-designers to create visually appealing content. However, this ease of access has presented a new challenge.

The online space is now saturated with visually appealing content, making it increasingly difficult to create graphics that not only grab attention but also compel the viewer to click and engage. As a result, the bar for what is deemed ‘eye-catching’ design is constantly being raised.

This oversaturation draws attention to a critical area of my expertise: in an era where high-quality design tools are at everyone’s fingertips, the true differentiator is no longer just about having visually appealing content. It’s about crafting designs that are not only visually stunning but also uniquely tailored to cut through the noise and resonate with your target audience.

It’s a delicate balance of aesthetics and strategic thinking, where understanding the nuances of your brand and target avatar or audience’s preferences becomes as important as the design itself. This is a far cry from the early days of content marketing, so let’s journey back a bit in time to understand how we transitioned from a text-heavy approach to one where visuals are not just complementary but central to our messaging.

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It’s important to look back at how this fits into the bigger picture of content marketing’s evolution. This shift from detailed text to striking visuals didn’t happen overnight. It’s a change that’s been brewing for a while, driven by our audience’s growing preference for quick, visually engaging content over long, text-heavy posts.

We’ve come a long way from the days of text-dominated marketing, I can still remember writing my first long articles on Blogger trying to build my personal brand. Everyday we are moving more towards a world where vibrant images and graphics do most of the talking and at least give the first impression, good or bad.

The Evolution of Content Marketing: A Visual Journey

So let’s dive deeper. In the beginning, the internet was a frontier of mostly text. Content marketing was
primarily about words, like articles, blogs, and emails. There was no social media, it was a world dominated by lengthy web pages filled with paragraphs of information, where visuals played a minimal role, often just an afterthought. The primary aim was to inform and educate, with businesses and marketers relying heavily on written content to reach their audience.

Graphics and images were used sparingly, primarily due to technological limitations. Slow internet speeds and less sophisticated web design tools meant that visuals were often basic and not the focal point of content.

The art of marketing was more about telling than showing, with the emphasis placed on the power of words to paint a picture. This text-heavy approach aligned with the audience’s expectations of the time, as they were accustomed to receiving information primarily through reading.

As the digital landscape began to evolve, so did the tools and platforms at our disposal. The introduction of more sophisticated graphic design software marked a turning point in content marketing. Suddenly, creating amazing visuals wasn’t just for the pros. Tools that were once complex and inaccessible began to transform, becoming more user-friendly and widely available.

This popularization of design tools coincided with the rise of broadband internet, making it easier to upload and share high-quality images, graphics and even videos.Websites became more visually appealing, and the audience’s expectations began to change as well.

Around the same time, the birth of social media platforms added fuel to this growing fire. Platforms like
Facebook, Instagram, and Twitter were not just about connecting people; they were (and still are) visual
mediums at their foundation. They allowed for the sharing of images and videos, leading to a more dynamic form of engagement.

Content that included compelling visuals or eye-catching graphics started to see higher engagement rates. Consumers began to crave and expect a visual component in their online interactions, gradually moving away from the text-heavy content of the past.

This period was a game-changer for me and as a creative person. It wasn’t just about the availability of better tools or faster internet; it was a shift in consumer behavior. People started to prefer quick, visual snippets of information over lengthy textual content. The quick consumption of information became the norm, and content marketing had to adapt.

Visuals were no longer just an embellishment; they became essential to capturing and retaining our audience’s attention. This transition phase has set the stage for a new era in content marketing, one where visuals are not just important but often the main attraction.

In today’s digital marketing landscape, the prominence of visual content creation is unmistakable. Tools like Canva and Midjourney have not only simplified the process of creating visually appealing content but have also raised the bar for what audiences expect. Canva, with its user-friendly interface, empowers even those with little to no design skills to create professional-looking graphics.

Midjourney, takes things even a step further by harnessing the power of AI (artificial intelligence), allowing creators to bring complex visual ideas to life quickly and easily, simply by typing in a text command of what you want. These tools are more than just conveniences; they represent a fundamental shift in how content is created and consumed. They enable brands to produce high-quality visuals quickly, ensuring that their digital presence is both vibrant and engaging.

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The visual shift is most evident on social media platforms, where the battle for attention is fierce on these free to use sites. Platforms like Instagram, Pinterest, and TikTok thrive on imagery and video content, pushing brands to think visually first. This visually-driven approach isn’t just about making designs that look pretty; it’s about communication and true connection.

Brands are now telling their stories through images, infographics, meme’s and videos, creating content that is not only visually captivating but also Emotionally impactful. I believe this trend has set a new standard in content marketing, the ability to convey a message through compelling visuals is just as important as the message itself. The transformation of content marketing from its text-dominated beginnings to the visually-rich experience we see today is a clear indication of how audience preferences have evolved. In the current landscape, content is evaluated not just on the information it conveys but also on its visual presentation.

Brands that acknowledge and adapt to this evolution, utilizing tools like Canva and Midjourney to craft engaging, visually appealing content, are the ones that truly stand out. As we forge ahead in the dynamic world of digital marketing, our ability to effectively communicate through visuals has become a fundamental skill.

This move towards a more visual approach in content marketing is a signpost of future trends, making it critical for every brands to stay current and embrace this change to make a meaningful impact. Brands that stay ahead of the curve and integrate this change into their strategies are the ones that will make a lasting mark in the marketplace and digital world as a whole. By embracing these evolving trends, companies can ensure they remain relevant, compelling, and connected with their audiences.

Simply put, the key to success in this era is clear: embrace the visual, and let it amplify your brand’s voice in the digital conversation.

Graphic Design: The Unsung Hero of Content Engagement

At the heart of every successful content marketing strategy lies an often-overlooked hero: graphic design. Beyond mere aesthetics, graphic design has a profound psychological impact on an audiences engagement. It’s not just about looking good; it’s about feeling right. Visuals can evoke emotions, stir memories, and influence decisions, making them a powerful tool in capturing and maintaining your audience’s attention.

Studies and statistics reinforce this concept. For example, according to Forbes, content with relevant images gets 94% more views than content without images. On top of that, social media posts with visuals see significantly higher engagement rates than those without. These figures highlight a simple truth: in the realm of digital marketing, a picture doesn’t just complement your message; it can be the message.

But what makes a graphic design so effective in content marketing? It’s more than just choosing the right images. It’s about having a deep understanding of color psychology, typography, imagery, and layout design. Each of these elements plays a role in how your content is perceived and received. For example, color can influence mood and brand perception, while typography affects readability and the tone of your message.

A well-designed piece of content can tell a story, create a mood, and convey a message in a way words alone can just can’t do. A compelling infographic can simplify a ton of complex information, while a well-crafted social media graphic will make your content shareable and memorable. As we explore these elements, we’ll see how graphic design is not just supporting content but is often driving its success.

In wrapping up this exploration of using graphic design to increase content engagement, it’s clear that its role is pivotal. From the way colors and typography influence our emotion and perception, to how layouts and images drive interaction and shareability, graphic design is at the heart of effective communication. It’s not just about making content look cool; it’s about making it resonate with your audience on the deepest level possible.

As we continue to navigate the evolving landscape of content marketing, the importance of understanding and leveraging these design elements cannot be overemphasized. The brands that do this well will not only capture massive attention but also create lasting connections with their audience which turn into massive ROI. Graphic design in content marketing is more than just an aesthetic choice; it’s a strategic necessity.

Graphic Design & Brand Identity: Telling a Brand’s Story

Moving beyond content engagement, graphic design also plays a fundamental role in shaping and
communicating your brand’s identity. It’s a powerful tool that goes beyond visual aesthetics, encapsulating a brand’s values, personality, and story. In our over saturated digital marketplace, where consumers encounter countless new brands daily, graphic design helps brands distinguish themselves.

Take, for example, Apple. Their minimalist design approach, with clean lines and a sleek, monochromatic color scheme, isn’t just about looks. It conveys elegance, simplicity, and innovation, which are core to the brand’s identity and it’s that identity that has created a cult-like following, people that will blindly buy anything that Apple makes. Their design philosophy extends beyond their products to their advertising, website, and even retail spaces, creating a consistent and powerful brand experience that’s instantly recognizable.

Another notable example is Coca-Cola. Their use of bold reds and the dynamic ribbon, along with the classic typography of their logo, creates a sense of familiarity and nostalgia. These design elements are consistent across all of their marketing materials, reinforcing their brand identity as one that’s timeless yet always current.

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Alongside the commercial brands, consider America as a brand itself. This might seem unconventional, but America, or the United States of America, stands as one of the most globally recognized and powerful ‘brand’ entities. Its brand identity extends far beyond just a name; it embodies concepts of freedom, prosperity, and opportunity. This brand image isn’t a product of mere coincidence or financial might; it’s a result of carefully crafted symbols and narratives.

From the iconic red, white, and blue colors symbolizing valor, purity, and perseverance to symbols like the bald eagle, the American flag, and the Statue of Liberty, each element tells a part of the American story. These elements resonate with people not just within the country, but around the world. They are visual reminders and representations of the values the brand ‘America’ stands for.

Just like Apple and Coca-Cola, America’s brand strategy highlights the importance of a cohesive narrative in design, where every visual element contributes to the overall identity and message of the brand.

Graphic design from the perspective of brand identity is about more than creating a visually appealing logo or choosing the right colors. It’s about weaving a visual narrative that tells your brand’s story at every touchpoint, engaging all of the 5 senses. It’s the subtle nuances in design that communicate a brand’s ethos and values to the consumer, building a relationship beyond the product or service.

Graphic design is a key player in the storytelling aspect of brand identity. The brands that excel in this are the ones that understand the power of visual storytelling and harness it to build a strong, cohesive, and enduring identity. As we progress in the digital age, our ability to tell a compelling visual story will become increasingly crucial in establishing and maintaining a robust brand presence.

The Synergy Between Graphic Design & SEO

While it’s super clear that graphic design is crucial in telling a brand’s story and engaging audiences, there’s another, often overlooked aspect where it plays a vital role: Search Engine Optimization (SEO). At first, graphic design and SEO might seem like distant cousins, but in reality, they work hand in hand together to boost a brand’s online presence. Good design isn’t just about catching the eye; it’s about being found in the massive red ocean of the online marketplace.

I want you to consider the role of user experience in SEO. Search engines, like Google, favor websites that provide a positive user experience, and graphic design is at the heart of this. A well-designed website with intuitive navigation, responsive layouts, and engaging visuals keeps visitors on the site longer, reducing bounce rates and signaling to search engines that your site is valuable.

This is where mobile-friendliness comes into play. With the majority of online browsing happening on mobile devices now, having a mobile-responsive design isn’t just nice to have; it’s crucial. According to Forbes As of Q2 2022, 58.99% percent of all web traffic came through mobile phones Websites that aren’t optimized for mobile viewing suffer in search rankings and performance overall, but you probably already know that unless you’ve been living under a rock.

Then there’s the power of infographics. Infographics are SEO gold – they present information in an easily
digestible, visually appealing format, making them highly shareable. A well-crafted infographic will earn
backlinks, a key factor in SEO, as other websites use it as a reference. This not only increases your site’s
visibility but also establishes your brand’s authority in your field. Are you using infographics on your website?

To optimize your visuals for search engines, start with the basics: ensure all your images have descriptive, keyword-rich file names and alt text. This helps search engines understand and index your visuals, improving your content’s visibility. Also, keep an eye on image file sizes. Large images will slow down your site, negatively impacting user experience and, by extension, your SEO.

Bridging the gap between graphic design and SEO may seem challenging, but it’s a connection that will
elevate your content marketing strategy to a new level. By integrating thoughtful, SEO-friendly design elements into your digital presence, you not only enhance user experience but also improve your chances of ranking higher in search results, making your content more discoverable, impactful, and most importantly profitable.

The Future of Graphic Design in Content Marketing

As we’ve explored the dynamic relationship between graphic design and SEO in reshaping our approach to content marketing, it’s essential to turn our gaze to the horizon, and to what lies ahead. As I’m reflecting on themes from my previous article about the future of design, the influence of AI on graphic design and content marketing is undeniably profound. We’re stepping into a new era where technology meets creativity, opening exciting new possibilities for both marketers and designers.

The role of AI in graphic design is already making waves, with tools that create impressive visuals and layouts with little human input. But this is just the beginning.

Looking forward, AI is expected to revolutionize not just how we create designs but also introduce a new level of personalization and interaction in content. Imagine having content that morphs according to the viewer’s preferences or interactive infographics that evolve based on user interaction – this is the potential that AI and emerging technologies are bringing to the forefront.

Augmented reality (AR) is another thrilling area to watch. AR in content marketing could drastically alter how brands engage with their audiences, offering immersive, interactive experiences beyond the conventional screen. Visualize a scenario where consumers can virtually interact with a product, or where storytelling extends beyond traditional media to become an immersive encounter.

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Another groundbreaking example of where design meets futuristic technology is in the use of augmented reality (AR) by glass companies to create ‘Smart Glass.’ This innovative application is transforming the retail experience, particularly in fashion storefronts. Imagine walking past a store and seeing a display window equipped with Smart Glass.

As you look into the glass, AR technology projects clothing from the store onto your reflection, allowing you to see what the outfit would look like on you, without ever stepping into the store or trying on the clothes.

This interactive experience is not only engaging and convenient for customers but also opens up new avenues for brands to showcase their products in a personalized and interactive manner. By integrating AR with graphic design, retailers can create a dynamic and immersive shopping experience that blends the physical and digital worlds, offering a glimpse into the future of retail marketing.

The move towards personalized visuals is expected to accelerate. Where customization reigns supreme, the capability to tailor content to individual tastes and behaviors is crucial. This means crafting graphics and visuals that not only appeal to a broad audience but also connect intimately with each individual viewer.

For those of us in content marketing and graphic design, it’s crucial to keep pace with these trends and begin weaving them into our strategies. The future of graphic design in content marketing is ripe with opportunities for groundbreaking innovations and deeper connections with our audience.

Embracing these emerging trends and experimenting with novel technologies will help us craft content that is not just viewed but deeply experienced in completely new and exciting ways.

Disruptive Graphic Design: Thinking Outside the Box

Let’s dive into some real-life examples where audacious design choices made a real difference. Imagine a campaign that boldly went against the grain, perhaps using a strikingly unconventional color scheme or an offbeat layout to make a statement. For instance, ‘Lions Not Sheep’, founded by Sean Whalen, transcends being merely a clothing line; it embodies a lifestyle.

Its success lies not in intricate designs but in its straightforward, bold messaging with army-style lettering. Phrases like ‘Lions Not Sheep’, ‘Free Man’, and ‘Free Woman’ have driven millions in merchandise sales monthly, proving how simplicity paired with a strong message can captivate an audience.

Another example of such disruptive design is Robinhood, the stock trading and investing app. By deviating from the complex interfaces of traditional stock platforms, Robinhood offers a simple user-friendly app with a clean, intuitive design. This approach not only disrupted the stock brokerage industry but also made investing more accessible, highlighting how innovative design can simplify and transform user experience.

Adopting a trailblazing approach in your design work means stepping into uncharted territory. It’s about
experimenting with bold contrasts, innovative layouts, or unique imagery while staying true to your brand’s essence. Striking the right balance is key.

Test out new ideas, seek feedback, and be ready to refine. It’s not just about being different; it’s about being authentically you, in a way that connects with your audience on a deeper level. This journey is about finding that sweet spot where your brand’s voice and unconventional design meet.

Wrapping up, the essence of standout content marketing often lies in the courage to be different in your design approach. For me, disruptive graphic design is an invitation to challenge the status quo, to be boldly creative, and to stretch the limits of what’s possible.

As you integrate these ideas into your marketing, remember that the most memorable designs often emerge from a willingness to be bold and original. I want to encourage you and your team to break the mold, to experiment fearlessly, and to embrace the exciting possibilities that come with innovative design. It’s in this space of creativity and daring where your brand can truly make its unique mark in the digital landscape.

Integrating Graphic Design in Your Content Marketing Strategy

My mentor Nicholas Bayerle says that “information plus application creates the transformation”, integrating graphic design isn’t an afterthought; it’s a necessity. As we’ve seen through my examples, the impact of well- thought-out design can elevate content from ordinary to extraordinary. This integration isn’t solely about making content look good; it’s about enhancing your message and engaging the audience more effectively.

Effective collaboration between content marketers and graphic designers is pivotal. This synergy can be
achieved when both parties understand and appreciate the strengths of the other. Content marketers should communicate the core message and target audience clearly, while designers need to bring these narratives to life visually.

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Regular meetings and brainstorming sessions will help align these two creative processes. Using collaborative tools and platforms can also streamline the process, ensuring that both design and content complement each other seamlessly.

A big step in integrating graphic design into your content marketing strategy is to conduct an audit of your existing content. Evaluate your current assets and identify where design can play a more significant role.

Does your blog have appealing featured images? Are your social media posts scroll stopping? Look for opportunities to incorporate more graphics, such as infographics in blog posts or visually rich stories on social media. Remember, the goal is to enhance and not overshadow the content’s message.

Actionable Tips for Stronger Design Integration

To effectively integrate graphic design, consider these actionable tips:

1. Consistency is key – maintain a consistent design language across all platforms to strengthen brand
   identity.
2. Understand your avatars – design with your target audience in mind, ensuring the visuals resonate with
   them.
3. Use design to clarify and enhance your message – visuals should complement and elevate the content,
   not confuse or distract.
4. Keep up with design trends – but only adopt those that align with your brand’s voice and message.
5. Test and get feedback – use analytics and user feedback to understand what works and refine your
   approach accordingly.

Different content types require different approaches. For instance, social media posts might benefit from bold, eye-catching graphics, while whitepapers will need more subtle, informative visual elements. Videos can be enhanced with branded animations and motion graphics. It’s about finding the right visual approach for each content type while ensuring it aligns with your overall branding and strategy.

Integrating graphic design into content marketing is more than just a combination of words and visuals; it’s the creation of a cohesive, compelling narrative that speaks to your audience. By effectively blending these two elements, you can elevate your content marketing strategy, making your message not only seen but also felt and remembered. It’s this synergy that will set your content apart in the digital realm.

As we wrap up our journey through the multifaceted world of graphic design in content marketing, it’s clear that design is much more than just an aesthetic element. From the evolution of content that prioritizes visuals to the innovative integration of AI and AR, graphic design has proven to be vital in engaging and resonating with audiences. The demand for disruptive design further illustrates our need for creativity and boldness in an increasingly competitive online world.

The fusion of graphic design with content marketing is not just a trend but a fundamental shift in how we
communicate and connect with our audience. Whether through the seamless collaboration of designers and content creators or the strategic use of emerging technologies, integrating graphic design effectively can dramatically enhance the impact of your content.

As you move forward in your content marketing efforts, I encourage you to view graphic design not just as a tool, but as an essential partner in storytelling. Audit your current content, identify opportunities for stronger design integration, and dare to experiment with unconventional approaches. Stay abreast of the latest trends and technologies, and remember that in the realm of digital marketing, the most powerful content is that which can captivate both visually and narratively.

In closing, ask yourself this: how can you further intertwine the art of design with the science of marketing to craft content that is not only informative but also visually compelling? The future of content marketing is a canvas awaiting your creativity, and graphic design is the brush with which you can paint a story that leaves a lasting impression.

In the digital arena, it’s not just about creating content; it’s about designing experiences that resonate and engage.

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Whether you love it or hate it, there’s no escaping it! When it comes to AI or artificial intelligence, this statement holds true.

Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay.

More and more AI tools are cropping up with the promise of making your job easier. So, should you jump on the bandwagon in 2024? Is AI for you?

Don’t worry. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. So, let’s delve right in!

8 Benefits of AI in Digital Marketing in 2024

First, let’s unpack all the exciting benefits AI has to offer in the field of digital marketing in 2024.

1. Taking Up Personalization a Notch Higher

In 2024, AI’s impact on digital marketing is more pronounced than ever. One of the reasons for this can be that people are more receptive to advanced technology and are willing to give it a try.

But how can it help with personalization? Well, sophisticated AI algorithms can help businesses fine-tune their interactions with users.

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By analyzing vast datasets, AI differentiates between individual preferences, behaviors, and demographics. All these pointers allow you to deliver hyper-personalized content, product recommendations, and user experiences. Now, if you are wondering, is personalization even necessary? The answer is a big yes!

Around 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. So, to help you out, AI can assist with customized email campaigns to vibrant website content so you connect well with your consumers.

Additionally, AI is valuable across both the B2C and the B2B customer journey, elevating personalized interactions throughout every stage.

2. Optimized Advertising Strategies that Actually Work

In 2024, the integration of Artificial Intelligence can redefine your advertising strategies in digital marketing.

AI comes with analytical powers that can transform your advertising precision.

What does this do? Simple! It ensures that your message reaches the right audience at the right time.

After all, that’s the key to successful advertising campaigns- reaching the target audience at the perfect time!

So, how does it work?

Well, with the help of machine learning algorithms, you can decipher user behavior patterns, optimize ad targeting, and more.

End of the day, you can elevate ad efficiency with AI and add a personal touch to guarantee a better response.

3. Improved Content Creation that Aligns with the Brand

Content is no longer the king but the entire kingdom. This aspect is only going to grow in 2024. However, with AI, content creation can become easier as it injects efficiency and innovation.

AI-powered tools possess the necessary skills to curate relevant yet engaging content that can save you time and other resources. From automated copywriting to rewriting a piece of content, AI writers are well-versed in this creative process. There’s more. With the right AI tools, you can create content that resonates with your brand voice.

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For instance, having podcasts nowadays is a great way to establish a brand voice and convey your message. However, traditional podcasts usually take a lot of time to produce. But that’s no longer the case. Nowadays, you need to learn how to create a podcast with generative AI to be more productive.

So, as a digital marketer, you can now focus on strategy and ideation!

4. Implement of Change Your Strategies Successfully

Bored with the current strategy? It’s not working well for you? In need of a new plan of action? Well, AI has your back. By infusing sophisticated algorithms into your traditional workflows, you can make way for effective and beautiful strategies that help you reach your goals.

What AI does is that it enhances data analysis, offer you actionable insights, and encourages the right decision.

Amazing, isn’t it?

5. Elevates Bottom Line & ROI

Integrating AI into digital marketing offers a major advantage by significantly boosting the bottom line and overall return on investment for campaigns.

How?

Through data-driven insights and predictive analytics, AI improves your marketing strategies. So, all the resources are allocated to the most impactful channels and campaigns.

The result? Heightened campaign effectiveness, increased conversion rates, and a positive impact on the organization’s financial outcomes. Wow! And, all it takes is the support of AI!

6. Help to Produce Creative Graphic Designs

The capacity to accelerate the design process is one of the most significant advantages of AI in design. AI-powered tools can create unique design concepts, layout possibilities, and color schemes rapidly, cutting project completion time in half.

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Let’s see one of the biggest markets that mostly use creative designs, the “Print On Demand market”. You agree with that, right?

The AI Print On Demand market is changing how marketers make and sell products. Creators and business owners may use AI to create custom merchandise and streamline their processes by leveraging cutting-edge technology.

AI is having a huge impact on the print-on-demand and general graphics designing industries, by changing how designs are made, mockups are generated, and so on.

7. Increase Operational Efficiency In Your Campaigns

The amalgamation of AI into operational processes means a surge in efficiency. Who wouldn’t want that?

AI takes away the burden from you, decreasing human-intensive work, and enabling a more agile and productive operational environment. It also leads to automation of data analysis, reporting, and other repetitive tasks.

Let’s say you want to build a landing page to market your product, and the main task in this process is copywriting, to lead visitors to take the next step, and build lead generation forms that collect your visitor’s contact information. There are some AI tools you can use to complete these tasks within a few minutes.

In fact, when you take a look at the overall operational benefits, it not only accelerates workflows but also reduces errors. So, in short, it enhances overall efficiency.

8. Voice Search Optimization

Search engine optimization is important. But what about voice search optimization? Today, more than 1 billion voice searches take place every month.

In 2024, voice search optimization is all set to become a major aspect of digital marketing as more users embrace voice-activated devices. With the growing popularity of virtual assistants like Siri, Alexa, and Google Assistant, you must adapt their SEO strategies to cater to voice searches.

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When it comes to VSO, it becomes crucial to customize the content to match natural language queries. Here, the focus must be on conversational keywords to provide concise and informative answers. And AI can help you out.

5 Drawbacks of AI in Digital Marketing in 2024

Now that you know about the major benefits of AI in digital marketing, let’s unpack the drawbacks associated with it.

1. Privacy Concerns

With the growth of AI in digital marketing in 2024, one major drawback we must be aware of is privacy concerns. Let’s just say that the increasing reliance on AI for data analysis and personalization raises questions about the security of user information.

But wait. Before you get disheartened, it’s important to understand this. You can still use AI to gain insights into consumer behavior. However, it is crucial to strike a delicate balance between delivering personalized experiences and respecting user privacy.

All you need are proper data protection measures in place. Along with transparent data usage policies and compliance with the changing privacy regulations. If you can do this, you have nothing to worry about.

2. Becoming Overly Dependent on Automation

Heard of the saying anything of too much can be too bad? Well, this holds true in this scenario.

Chances are we may start to overly rely on AI in digital marketing, which can put you at risk of losing the human touch. And this is a major aspect of any marketing campaign.

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For instance, if you’re an email marketer, AI may help in the tracking of email marketing campaigns, generating subject lines, and personalizing email copies. But if you do your email marketing tasks fully automated, from designing templates to creating emails, that will negatively affect your business.

The question you must ask yourself is what makes you stand out. Because with excessive reliance on AI, your campaigns may result in generic, impersonal interactions, which can even alienate your customers. Definitely not good for your business!

Therefore, proper amalgamation of automated processes and human creativity is essential to maintain a personalized and emotionally resonant connection with the audience.

3. Implementation Costs and Skill Gaps

Implementing AI for digital marketing in 2024 may not be cost-effective for all. Now, you may be wondering, what about the free AI tools? Well, they cannot help you be innovative, can they? As they come with a set of limitations.

To stand out and integrate advanced AI technologies, the initial investment may be high. This can be a barrier for businesses, especially smaller enterprises.

While AI means automation, you still need experts to manage and optimize AI systems. Training existing staff or hiring qualified personnel becomes crucial. This can feel like a complex chore, and you can hire professionals who can get the job done without AI. It can be simpler in some cases.

4. Unintended Consequences of AI Decisions

Now, AI systems tend to make autonomous decisions (for instance, in digital signage). This is a risk because some decisions may be unexpected, and even lead to potentially negative outcomes.

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Remember, AI is not so cut and dry. Biases within algorithms, misinterpretation of data, or unforeseen interactions can occur, and this can lead to unintended consequences.

So, to avoid this, you must ensure vigilant monitoring, interpretability, and continual refinement of AI models. If this feels like too much work, AI may not be ideal for you.

5. Regulatory Compliance and Changing Laws

It’s crucial to ensure regulatory compliance with AI-driven digital marketing as new laws and policies keep cropping up. Remember, we have never had AI before. This innovation is a first and as it evolves, the rules and regulations also keep getting strict.

Therefore, adhering to stringent regulations is essential to building trust with consumers and avoiding any legal ramifications.

In 2024, you must steer through the complex data protection laws, such as the Digital Data Personal Protection Bill, to protect user information. This is just one example. So, you must stay on top of your game here and implement proactive measures for a secure and trustworthy digital environment for consumers.

Should Companies/Agencies Use AI in Their Marketing Process?

Now you must be wondering if you must embrace AI or discard it. Well, we think striking the right balance is the key. Over-reliance on AI can be dangerous because you tend to limit yourself and not gain the necessary skills.

That said, letting go of AI is not ideal. Companies and agencies should make use of AI in their marketing processes to gain a competitive edge and enhance efficiency.

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Remember, AI brings powerful tools such as machine learning algorithms, predictive analytics, natural language processing, and so much more. This enables you to dig deep and unpack vast amounts of data while deriving actionable insights. The bottom line is that when you understand customer behavior and preferences, AI can help customize marketing strategies to make way for personalized and targeted campaigns. This is crucial as it drives your desired results.

AI-driven automation can streamline and even optimize routine tasks like email marketing, social media management, and customer segmentation. All this allows marketing teams to focus on creative and strategic aspects. AI also helps with pricing, optimizing advertising spend, and improving ROI.

Even chatbots, powered by AI can be used to enhance customer engagement by providing instant responses and personalized interactions. After all, today, people want everything this very instant, and catering to this need can help you build a loyal consumer base.

The Final Word

These were the main pros and cons of AI in digital marketing in 2024. Remember, while AI can be a boon, it is important to keep that human touch and creativity alive. It is truly a wise move to embrace the power of AI. That said, We live in a competitive market. So, you must always strive to gain an edge and stand out. You must equip yourself with a nuanced approach while ensuring ethical practices. If you do all that is required, you are good to go!

The post AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls appeared first on DigitalMarketer.

In a groundbreaking alliance, Amazon and Hyundai have joined forces to reshape the automotive landscape, promising a revolutionary shift in how we buy, drive, and experience cars.

Imagine browsing for your dream car on Amazon, with the option to seamlessly purchase, pick up, or have it delivered—all within the familiar confines of the world’s largest online marketplace. Buckle up as we explore the potential impact of this monumental partnership and the transformation it heralds for the future of auto retail.

Driving Change Through Amazon’s Auto Revolution

Consider “Josh”, a tech-savvy professional with an affinity for efficiency. Faced with the tedious process of purchasing a new car, he stumbled upon Amazon’s automotive section. Intrigued by the prospect of a one-stop shopping experience, Josh decided to explore the Amazon-Hyundai collaboration.

The result?

A hassle-free online car purchase, personalized to his preferences, and delivered to his doorstep. Josh’s story is just a glimpse into the real-world impact of this game-changing partnership.

Bridging the Gap Between Convenience and Complexity

Traditional car buying is often marred by complexities, from navigating dealership lots to negotiating prices. The disconnect between the convenience consumers seek and the cumbersome process they endure has long been a pain point in the automotive industry. The need for a streamlined, customer-centric solution has never been more pressing.

Ecommerce Partnership Reshaping Auto Retail Dynamics

Enter Amazon and Hyundai’s new strategic partnership coming in 2024—an innovative solution poised to redefine the car-buying experience. The trio of key developments—Amazon becoming a virtual showroom, Hyundai embracing AWS for a digital makeover, and the integration of Alexa into next-gen vehicles—addresses the pain points with a holistic approach.

In 2024, auto dealers for the first time will be able to sell vehicles in Amazon’s U.S. store, and Hyundai will be the first brand available for customers to purchase.

Amazon and Hyundai launch a broad, strategic partnership—including vehicle sales on Amazon.com in 2024 – Amazon Staff

This collaboration promises not just a transaction but a transformation in the way customers interact with, purchase, and engage with their vehicles.

Pedal to the Metal

Seamless Online Purchase:

• Complete the entire transaction within the trusted Amazon platform.
• Utilize familiar payment and financing options.
• Opt for convenient pick-up or doorstep delivery.

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Hyundai’s Cloud-First Transformation:

• Experience a data-driven organization powered by AWS.
• Benefit from enhanced production optimization, cost reduction, and improved security.

Alexa Integration in Next-Gen Vehicles:

• Enjoy a hands-free, voice-controlled experience in Hyundai vehicles.
• Access music, podcasts, reminders, and smart home controls effortlessly.
• Stay connected with up-to-date traffic and weather information.

Driving into the Future

The Amazon-Hyundai collaboration is not just a partnership; it’s a revolution in motion. As we witness the fusion of e-commerce giant Amazon with automotive prowess of Hyundai, the potential impact on customer behavior is staggering.

The age-old challenges of car buying are met with a forward-thinking, customer-centric solution, paving the way for a new era in auto retail. From the comfort of your home to the driver’s seat, this partnership is set to redefine every step of the journey, promising a future where buying a car is as easy as ordering a package online.

Embrace the change, and witness the evolution of auto retail unfold before your eyes.

The post Revolutionizing Auto Retail: The Game-Changing Partnership Between Amazon and Hyundai appeared first on DigitalMarketer.

The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends.

But, as digital marketers or business owners, it can get a little challenging to catch up with everything happening so fast.

So, to help you get a head start and stay ahead of your competition, we, at Mongoose Media, created a comprehensive list of the top trends in digital advertising that any company should watch out for in 2023.

From advances in AI to leveraging content marketing and influencer collaborations, these strategies have the potential to amp up your marketing efforts and build a winning digital marketing strategy for your business.

So let’s take a deep dive into each one of them and help you become more strategic about how best to capitalize on modern technologies!

12 Top Digital Marketing Trends

Here is a list of the top digital marketing trends with  detailed insights you need to pay attention to in 2023:

1. Artificial Intelligence & Machine Learning

The use of AI and machine learning is probably the most popular trend, which is gaining traction in digital marketing at the moment.

With algorithms controlling what social media posts you engage with, which search results surface, and even determining the ads that appear before your eyes, AI-driven marketing ensures a tailored experience for customers everywhere.

This amazing technology can help organizations optimize their marketing campaigns with predictive analytics and advanced data insights.

Plus, AI can also be used to automate mundane tasks such as content curation, customer segmentation, & personalization to facilitate better engagement with customers.

AI content creation tools such as Jasper, ChatGPT, and Midjourney are already revolutionizing how digital marketers create written content and images at 10x speed.

This is definitely going to be one of the hottest trends in advertising in the coming years.

2. Immersive Experiences

Immersive experiences are becoming an increasingly important part of digital marketing these days as they enable customers to interact with a brand on a more personal level.

Customers today don’t just want to browse through products. Instead, they look for an emotionally engaging experience that adds to their overall satisfaction.

Some of the best tools to offer immersive experiences are:

Virtual Reality – VR helps customers immerse themselves in a virtual environment and see what it would be like if the product was bought.

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Augmented Reality – AR helps customers to virtually experience the product in their own physical environment.

Using AR and VR, marketers can create interactive video ads and pop-up stores where customers can try and interact with products before buying them.

And this is exactly what happens in the metaverse. It’s a virtual world where people have digital avatars, which they can use to interact with other people and visual projections of products, play games, participate in virtual events, and buy or sell virtual assets.

This might sound unreal, but it’s all happening. As a matter of fact, brands like IKEA, Nike, and Amazon are already using AR to offer such virtual product experiences.

Immersive experiences like these create an interactive, real-world-like environment for customers to explore and gain insights about products/services, enhancing the user experience.

3. Content Marketing

Content is said to be “king” and definitely one of the most powerful digital marketing channels for engaging customers and driving conversions.

However, besides increasing engagement and conversion, content marketing is essential for another strong reason: brand awareness.

Did you know that it takes an average user 5 to 7 instances of interaction before they can remember a brand?

This is why it’s important  to consistently create high-quality content that resonates with the target audience and helps them get to know your business better.

Content marketing should be an integrated part of any digital marketing strategy in order to build brand awareness, generate leads, and increase conversions.

In addition to traditional content such as blog posts, emails, and social media posts, marketers should also consider creating interactive content such as webinars, live product reviews, quizzes, and polls in order to increase engagement.

All of these make for an excellent customer experience and build long-term brand loyalty.

4. Chatbots & Voice Assistants

Chatbots and voice assistants are gaining prominence as they help companies provide a more personalized experience for customers.

Chatbots use AI-driven algorithms to provide personalized customer service with automated responses, while voice assistants interact with customers in a more natural way.

Both chatbots and voice assistants help organizations save time and money by automating mundane customer service tasks while providing a more personalized experience for customers.

Doing so, they help customers pass through the sales funnel in a personalized and immersive way, which ultimately helps drive more conversions.

This is why these two have become essential tools of conversational marketing in the modern digital marketing world.

5. Influencer Collaborations

Every day, you see content creators promoting clothes, accessories, tech gadgets, or any other product. Whether it’s an Instagram post, Facebook story, or a TikTok or YouTube video, you will come across such collaborations.

What does it tell you?

It tells you that influencer marketing is an essential part of digital marketing today.

Influencers can help create buzz around a product or service on different social media platforms, attract more people to your website, and drive conversions.

How?

The explanation is simple; customers today are more likely to trust an influencer than a brand when it comes to recommendations.

This is why many brands and organizations have started leveraging influencer collaborations and making them a vital part of their digital marketing efforts.

Besides more awareness, businesses can also use influencer collaborations to get honest reviews from trusted figures in the industry before they launch their product or service.

6. Live Video/Streaming

Live streaming is yet another powerful form of digital marketing and a hot trend in the digital advertising world.

Streaming live content allows brands to engage with their customers in real time and build a strong connection with them. Plus, it also helps customers get answers to their queries and encourages more conversations around the product/service.

Brands can stream live content on various social media platforms such as YouTube, Facebook, Twitter, and Instagram. This can be in the form of product demonstrations, Q&A sessions, webinars, interviews with industry experts, and more.

But why is it recommended?

Because the algorithm of most social media platforms pushes live content to its news feed and ranks it higher than older content.

This means it will be easier for brands to reach their target customers with live content.

And it’s not just all in theory.

Live commerce is a whole new industry that has gained huge traction in China and is slowly spreading to other regions.

In 2023, the total live commerce market in China is projected to cross $700 billion.

Imagine the impact you can have if ecommerce brands add it to their digital marketing activities.

7. Email Marketing

There may come a hundred new trends in digital advertising, but email marketing is the “never-gonna-die” classic digital strategy.

Even today, in 2023, it remains one of the most effective ways to reach customers and promote products/services.

Why? Because it’s a more direct marketing tool as compared to other tools like Google ads, sponsored posts in social media feeds, or TV ads.

Emails are highly targeted and personalized messages.

This is why businesses (especially ecommerce businesses) use email campaigns to build relationships with customers, announce new product launches and upcoming sales, offer content upgrades, and send other personalized messages.

It is a cost-effective way to reach out to existing and potential customers, build long-term relationships, and drive more sales.

8. Omni-present Social Media Marketing

No doubt, social media has become an integral part of digital marketing.

However, just a few years ago, only Facebook was the key platform for brands.

But now, many businesses are focusing on developing an omnipresent social media marketing strategy.

This means they now try to be present on every social media platform. From Instagram to Twitter, YouTube, Snapchat, TikTok, and even Pinterest, businesses have started creating their presence on all these platforms.

This omnipresence helps brands ensure that their content reaches a wider audience and is visible in multiple places. This increases brand awareness, encourages more customer engagement, and helps increase conversion rates.

9. Short Form Video Content

It’s no surprise that video content has become one of the most popular forms of digital marketing.

But what’s different today is the type of videos being created. Users no longer want to watch long videos and instead wish to consume content in short bursts.

This is why TikTok rose to fame and became the most popular app in 2019 and 2020.

TikTok’s popularity moved businesses towards creating short, eye-catching videos for social media marketing. These videos range from product/service demonstrations to funny skits and even customer testimonials.

However, what happened afterward is even more interesting.

After the meteoric rise of TikTok, Facebook and Instagram introduced “Reels,” and YouTube launched “Shorts.”

Why?

Simply because short videos are effective; they are great for grabbing the attention of viewers, quickly conveying a message, and engaging customers in an interactive way.

So, short video content is a hot digital marketing trend, which is here to stay!

10. LinkedIn

This might come as a surprise, but LinkedIn is now one of the most important platforms for marketing teams.

It is no longer a site for job hunting, business to business collaborations, or data collection. In fact, it has become a hub for individuals and businesses to share digital content in the form of short posts, blog posts, images, and videos.

Entrepreneurs, solopreneurs, and business profiles can use the platform to post relevant content and reach out to their target audience, build relationships with potential customers, and generate leads.

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Plus, you can direct all of your followers to your website and get free organic traffic.

So, if you have not yet started using LinkedIn for digital marketing purposes, now is the time to do it.

It’s definitely going to be one of the top trends in advertising in the near future.

11. Voice Search

With voice search becoming increasingly popular, digital marketers need to factor this in while creating their marketing strategies.

Voice search is, essentially, the process of using voice commands to search for something on the internet.

For example, if you wanted to know about a local restaurant, you would say something like, “Find me a good restaurant near me,” and the voice assistant would display the best results based on your query.

This has now become one of the most popular ways to search, and businesses must create strategies that include voice search optimization.

This means optimizing your content, website, and other marketing materials for voice search. This will help you appear higher in the results when someone uses voice search to look for something that your business offers.

12. Inclusive Marketing

Finally, there is the concept of inclusive marketing, which is becoming increasingly important for businesses.

Inclusive marketing refers to creating content and campaigns that are sensitive to people of all backgrounds and cultures, regardless of gender, physical ability, sexual orientation, age, or race.

This is important because it allows businesses to create content that resonates with a wider audience and reach out to customers who may have felt excluded in the past.

Furthermore, it helps create an environment where everyone can feel included and accepted, which can be beneficial for businesses in the long run.

So, these are some of the most promising 2023 trends in digital advertising that businesses should look out for.

Remember, these trends will not be the same for all businesses. You should take the time to analyze your own business and create strategies that are tailored to its needs and goals.

Not sure what your business really needs? This social media certificate can help bring clarity.

Or, work with an expert and experienced digital marketing team to help make the right decisions for your business.

Either way, make sure to stay up-to-date with the latest digital marketing trends and capitalize on them while they’re still hot.

The post Top 12 Digital Marketing Trends in 2023 You Should Know appeared first on DigitalMarketer.

Now at first glance, you may think that’s Dance Moms Star Maddie Ziegler, but you’d be mistaken. 

This gif is from the trailer of a new movie, M3gan, about a lifelike robot/doll that takes her job of protecting her companion to new lengths. The trailer keeps you guessing from the tragic backstory of the main characters, the introduction of our antagonist, and the “unaliving” of innocent side characters in the name of protecting her companion Cady. 

But, nothing is more surprising than the TikTok virality of the dancing and ominous tone that is still somehow present as M3gan busts a move to Taylor Swift. This is truly where the genius comes in; stick with me. 

The trailer was posted today, October 11th, and even though the dancing and sick moves only last ten seconds, it’s quickly becoming a meme. It’s spreading across TikTok, Twitter, Instagram, and Facebook like wildfire. Here are some of my personal favorites.

In less than 24 hours, the memes alone have done the work for the marketing team. Within a week, there will probably be hundreds or thousands, and it will be an “old” meme that even your parents have seen. 

“Where did that meme come from?” Oh, it came from this movie trailer I saw. It’s amazing you have to watch it!

Not only that, but movie news outlets are eating it up. They’re excited about the film and are ready to see what else M3gan has to offer. Fangoria says…

“There’s not a single thing going on here that doesn’t have us excited… We have nothing further to report about M3GAN at this time, but rest assured that we’ll be eagerly monitoring its journey to the big screen on January 13th.”

One of the longest-running horror magazines out there is excited and eagerly awaiting its cinema release. In addition to that, The A.V. Club, a supplement to The Onion, has nothing but good things to say about this new release…

“Whether she’s crawling through the woods or performing an unforgettably menacing hallway dance routine, M3GAN can’t be bothered with anything that doesn’t involve slaying, literally and figuratively.”

What the marketing team has created is a viral campaign, and it took all of ten seconds within a 2+ minute video. This campaign is where Content and Video come together to make something beautiful and effective.  

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The publicity from the internet’s neverending memes and the hype created by excited horror fans is precisely what a marketing team would want, and I, for one, am proud of them.

Will M3gans marketing rival the likes of Toy Story 3 with their retro-themed toy commercials or The Dark Dark Knight with their fully immersive campaign that gave you things to do online and IRL?

Only time will tell, but for now, I am curious to see how the team capitalizes on the success they’ve had so far, and you better believe I will be in those seats ready to see M3gan throw down… Swingline Paper Cutter and all.

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