If you’re a store or website owner, one of your biggest goals is likely to increase customer conversions. After all, successful conversion rate optimization can make a world of difference when it comes to growing your business.

What if we say you can take your struggling to store to a successful one by just making some small tweaks?

Yes. There are plenty of proven tactics that can help you increase conversion rate of your store while also boosting profits. And no, you don’t need much technical experience for that.

In this comprehensive guide, we will outline everything from understanding Conversion Rate Optimization (CRO) to implementing easy-to-understand strategies that will take your store’s results up another level.

Ready? Let’s dive in!

What Is Conversion Rate?

Simply put, the conversion rate is the percentage of visitors to your website or store who take a desired action. It can be anything from signing up for a newsletter, making a purchase, sharing content, or downloading an app.

Most often, though, it’s used to measure how many people are actually buying something on your site.

Conversion rate is a good way to measure the success of your store. The higher the rate, the better it is for you in terms of sales and customer acquisition.

What Is A Good Conversion Rate?

The answer to this question depends on the industry you’re in, as well as factors such as:

• Traffic source
• Your Goals
• Audience profile
• Your Offer
• and a couple of other things

Generally speaking, though, a good conversion rate is anything above 2%.

However, remember that improving your conversion rate is always an ongoing process. If you have a decent conversion rate today, there might be room for improvement tomorrow. That’s why you should continuously track and analyze your data to fine-tune performance.

What Is Conversion Rate Optimization (CRO)?

Conversion rate optimization (also often called CRO Optimization) is the process of improving the performance of a website or store through measures that increase conversions.

In other words, it’s about identifying which elements on your site work best and which need to be improved. CRO can involve testing different design elements, making changes to the user experience, or even running campaigns with special offers and discounts.

The primary goal of CRO is to increase your store’s overall performance by improving customer satisfaction, increasing sales, and driving more traffic to the site. Doing so can make more money and improve your bottom line.

But how do you calculate the conversion rate?

How To Calculate Conversion Rate?

Calculating your conversion rate is fairly simple. All you have to do is take the total number of visitors to your website or store, divide it by the total number of conversions, and multiply by 100. The resulting figure will give you an idea of how effectively your store converts visitors into customers.

For example, if you had 1000 visitors to your site and 24 converted, your conversion rate would be 2.4%.

But remember that you need to define a conversion first. This could be a purchase, sign-up, or download — all of which can be tracked inside your Google Analytics dashboard.

Also, remember to associate your goal with the relevant page. For example, if your goal is to get newsletter sign-ups and the form is on the contact page or a product page, you will only count the website visitors on that specific page, not the home page or others.

That’s how you accurately calculate the conversion rate.

But why do businesses get crazy about conversion optimization? Why are conversion rates important?

What Are The Benefits Of Conversion Rate Optimization?

CRO optimization allows you to maximize the potential of every visitor who comes to your store. This means more sales, leads, and customers – all without spending a dime on advertising.

Besides the numbers, the conversion rate optimization process also helps you understand customers’ psychology. You get to know what motivates people on your site and which channels are the most effective at driving high-quality traffic.

This information can be invaluable when crafting your brand’s digital marketing strategy.

In addition, CRO also helps you identify opportunities to improve user experience, making visitors more likely to trust your brand and add to your website’s conversion rate.

Finally, conversion optimization allows you to maximize your profits, reduce costs, and increase customer satisfaction –what every brand desires!

Now that you understand what is conversion rate and how to calculate it, let’s walk you through the core elements of an effective CRO process.

The Science Of Ecommerce Conversion Optimization: 6 Critical Elements

The six elements of a successful CRO process can be grouped into two categories:

Here’s how each one of them affects your site’s conversion rate:

Website Speed

Let’s admit it. Slow websites are annoying. This is true to the point that website visitors almost immediately bounce off a page if it takes more than 3 seconds to load.

This not only impacts your conversion rate but also hurts your website’s SEO.

So, make sure your website loads in under 3 seconds, or be prepared to lose more and more prospects.

Design

Looks matter. A Lot!

If you have a professionally designed, eye-pleasing website and landing page, users will automatically feel welcomed and comfortable to navigate.

So, naturally, a good design will drive actions and add to the conversion rate.

Copywriting

The next thing site visitors notice on your product pages or landing pages are the “words.”

Users are more likely to spend time or take a desired action on your website if the copy speaks to their needs and desires.

So, hire an experienced and highly-skilled copywriter who knows how to research your target audience and write compelling copy.

Website Structure

This should be easy to understand.

When shopping online, people don’t stay on a single web page. They often like to check out different items and browse product pages.

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This is where a decent website structure can aid in conversion.

If your website is easy-to-navigate, users are likely to stay on your website and move closer to a conversion.

On the other hand, if the structure is complex, they will most likely bounce off.

CTAs

Next up are your call-to-action buttons. Although they’re part of the website copy, they play a different role. While website copy influences decision-making, CTAs are often the key drivers behind conversion.

Words and phrases like “Order Now For Free Shipping,” “Access Now,” or “Contact Today For A Free Quote” have the power to influence people’s decisions and drive actions.

So, choose your CTAs wisely.

Forms

Finally, your website forms and their optimization are critical to the conversion rate.

If your web form is long (with unnecessary fields) or too complicated (requiring extra steps), it will negatively impact the conversion rate.

The idea is to keep them short, sweet, and simple.

These are some of the core elements of a successful CRO strategy that can help brands get more out of their digital marketing efforts.

Now that you know what makes a successful conversion funnel, here are a few tips to increase the conversion rate of your ecommerce site or store.

Conversion Rate Optimization Tips & Tricks

Tip 1 – Do Some Split testing or A/B testing

Split testing or A/B testing is often used to optimize the website and make it more conversion friendly.

It basically involves creating two versions of a web page with slight variations and testing them out on live audiences to see which one performs better.

Though you can test several things, it’s a nice idea to test variations of:

• Headlines
• Color themes
• Design elements (buttons, banners, etc.)
• Button placement
• Layout
• Website copy
• CTA
• Images
• Videos

However, make sure you don’t change several things together. Why?

Because it will make it almost impossible to figure out which change actually had an impact on the conversion rate.

So, don’t overdo the variations.

Tip 2 – Add A Site Search Feature

A search bar is a must-have for any website or store with plenty of products.

It helps users quickly find what they’re looking for and improves the on-site experience.

This was even confirmed by Forrester Research (a research and consulting company). It found that almost 43% of web users head straight to the search bar. Plus, it increases their chances of conversion by 2-3 times and helps prospects take action.

That’s one way how the search bar helps. But there’s another way.

You can analyze search queries to understand user behavior and tailor your website according to their preferences.

Tip 3 – Set Up Easy Forms

Remember the core elements of CRO optimization?

As already mentioned, forms play an important role when it comes to optimizing the conversion rate.

That’s why it’s important to create simple forms with minimum fields and help users get through the process effortlessly. Also, make sure you add helpful prompts or auto-fill features to reduce friction and expedite the process. These simple tweaks can make a world of difference.

You also need to apply the same logic when creating forms for lead generation or any other purpose. Keep them short and sweet.

Fact: “Using a quiz-like form to capture information has the potential to triple conversions.” (WPForms)

So, get creative with your forms to get more conversions. Use a quiz format, add a lead magnet, or incorporate a chatbot. They will help you get more prospects and conversions.

The idea is to make the process simple and engaging for users.

Tip 4 – Use Better CTAs

The CTAs you use on your website can be a game changer.

Good CTAs are clear and concise and should help users take the desired action without any confusion. How?

Well, you need to come up with CTAs that are:

• persuasive
• descriptive
• benefit-focused

Besides the above, effective CTAs usually invoke a sense of urgency or achievement. For instance, words like “Unlock” or “Get Exclusive Access” play with users’ psychology and make them feel rewarded. It creates a sense of exclusivity and often leads to higher conversions.

Similarly, phrases like “Order Now Before Stock Runs Out” or “Free Shipping For Next 10 Hours” trigger emotions of urgency and encourage prospects to take action quickly.

This is how you can leverage compelling copy to make your CTAs more effective and boost your conversion rates.

Plus, you can also try changing the following CTA elements:

• CTA type (Forms, text, button)
• Placement
• Button Shape
• Button Size
• Colors

Refer back to tip number 1 and do split testing to see what works better.

Tip 5 – Better User Experience

User experience plays a key role when it comes to CRO optimization. That’s why you must ensure your website or store provides a pleasant user experience.

How?

Think from a customer’s perspective – what would make your site more enjoyable for them?

Here are a couple of aspects to focus on:

Navigation: Make sure your website or store has an intuitive navigation system that makes it easy for users to find what they’re looking for.

Content: Create well-structured, organized, and informative content that is both easy to grasp and adds value. Make sure your content is tailored to the readers and resonates with them.

Layout: Design a website or store with clean lines and an organized layout that makes it easy to read and navigate.

Optimization: Optimize your website or store for speed, performance, and mobile devices.

By addressing all the above, you can enhance the user experience and increase conversions.

So, focus on enhancing the user experience to get more sales and leads from your website or store.

Tip 6 – Use Heat Maps For User Testing

A heat map is a powerful tool that helps you determine where users click on your web pages.

For instance, heat maps show which sections or elements of your website or store are getting the most attention and which ones are being neglected.

Yes. You can actually find out if users are paying attention to the navigation bar, CTA buttons, or links that you have carefully placed on your website. Some tools even have an eye-tracking integration to tell you where users look first when they land on your ecommerce website.

This can give you greater insights into user behavior and help you identify:

• effective website sections,
• improvement opportunities,
• and, potential issues and problems.

Overall, heat maps are excellent for ecommerce conversion optimization as they help you understand what elements of your store need more focus and attention.

Tip 7 – Add Pop-ups

Pop-ups are great for boosting conversions. They help you capture customer information such as email address, name, phone number, and more.

You can use pop-ups for a variety of purposes, such as:

• Offering discounts or coupons,
• Inviting people to join a newsletter,
• Introducing new products or services,
• Collecting feedback and ratings,
• Showing important notifications.

Pop-ups are also extremely effective in retargeting customers. You can use them to show special offers or discounts to customers who have already visited your website or store.

However, despite having an excellent conversion rate of 11.09%, you need to be careful when using pop-ups, as too many can annoy customers and drive them away. Also, they must have fast loading speeds and easy-to-spot exit options, otherwise, it could turn off the existing traffic and drive them away.

So, be cautious with pop-ups and use them right!

Tip 8 – Leverage Live Chat or Chatbots

Live chat is a great way to boost conversions. It enables potential customers to chat with you directly and get their queries answered in real time. This helps build trust and customer loyalty, which leads to more conversions.

But if you don’t have the resources for a live chat team, you can use chatbots instead. Chatbots are automated conversational AI systems that can answer frequently asked questions (FAQs) and help customers with their queries.

However, make sure you choose a chatbot that fits your budget, integrates well with your system, and aligns with your business goals.

So, these were some of the most effective conversion rate optimization strategies you can use to increase conversion rate of your store.

Besides the above, you can try:

• adding some social proof
• using targeted lead magnets
• enhancing the checkout experience
• focusing on abandoned carts
• using retargeting

These are all proven techniques that boost website conversion rates by turning website visitors into paying customers!

However, instead of relying only on tricks of the trade, developing strong ecommerce marketing concepts is highly recommended to get ahead in the commerce world.

Master The Fundamentals For Successful Ecommerce Conversion Optimization

While this guide will surely help you get started with your store’s CRO optimization, there’s much more to CRO than just tips and tricks.

Ecommerce success depends on understanding your target audience and developing a suitable marketing strategy for your store.

So, before starting your optimization efforts, you need to focus on the basics, like understanding the core pillars of ecommerce, creating customer avatars, and developing a sales-worthy offer. How can you learn this all?

Our Ecommerce Marketing Mastery Certificate offers advanced ecommerce marketing knowledge so that you start strong and optimize your store from the ground up.

Don’t have time on your hands? Consider hiring a specialized ecommerce agency to take care of ecommerce conversion optimization and marketing for you.

With the right knowledge, tools, and team, you’d be well on your way to building a profitable ecommerce business.

The post Easy Conversion Rate Optimization Strategies: A Practical Guide On How To Optimize Your Store appeared first on DigitalMarketer.

Today, consumers have an increasing number of options for how to interact with your brand. These include virtual channels like social media and influencer marketing.

While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game. As a result, customers are placing a higher value on the overall shopping experience than ever before. 

The way your brand presents itself at various touch points is a major factor in conversions. Customer journey optimization works to raise overall customer satisfaction (CSAT) and promotes growth in your business. 

What is customer journey optimization?

Optimizing the customer journey involves mapping out and analyzing every touchpoint in the buying process. You can then improve the buyer’s journey by eliminating friction at each of these.

This encompasses all available touchpoints, including digital advertising, content and social media marketing. Customer journey optimization improves processes behind the camera, so to speak, so your brand, team, and products can be the stars of the show. 

Benefits of customer journey optimization

When you optimize the customer journey, you stand to gain several benefits.

Save money

Mapping out the customer journey paints a clear picture of your current marketing and sales strategies. You can easily identify redundancies and remove these by analyzing them from an outside viewpoint. Long story short is that you’ll save money on operational costs and labor. 

For example, simple customer actions like order tracking might be better and more efficiently managed by a virtual receptionist, freeing your team up to work on tasks that are more obviously profitable, such as sales.  

Increase productivity

Customer journey optimization helps you cut out the fat. A well-trimmed buying process is much more efficient when it comes to how your team members’ time is used. By focusing their efforts on the most valuable touchpoints and prospect interactions, they’ll be able to generate more leads and conversions in less time. 

Part of this optimization might mean investing in software that gives the customer more control over their journey. For example, if you offer co-working spaces, you may wish to invest in coworking space management software that empowers users to book and pay for rooms without having to speak to a team member in person or over the phone. 

Better teamwork and collaboration

The results of the 2021 Statista survey shown above found that inter-departmental siloing is the biggest challenge when optimizing the customer journey. This is where customer journey mapping rises to the challenge.

With a big-picture view, those working at the top of the funnel will better understand where their prospects are heading, meaning they’re more able to prepare them for their next interaction. Likewise, salespeople working in the middle of the funnel can give feedback on the quality of leads and help prospecting teams adjust their strategies accordingly. 

How does optimization increase customer satisfaction?

Many business benefits arise from customer journey optimization. 

Reduces Friction

Customers may encounter friction at every step of their journey. We’re not talking about Newtonian physics that explain how your car grips a road; we’re talking about obstacles to conversion that are built into your buying processes.

Customer friction is something you must overcome for the consumer to take the next step. Common causes include:

• Lack of empowerment. Do customers have their preferred channels available to them e.g. live chat and self-service options?
• Unreasonable/uncertain duration. Are wait times reasonable, and are they communicated to the customer?
• Lack of identity. Is the customer known and recognized at each touchpoint, or do they have to repeat themselves along the way?
• Lack of transparency. Do customers know what step they’re at in the process?
• Lack of consistency. Does each interaction fit with your brand and provide a positive overall experience?

Let’s take friction caused by duration as an example. You could utilize a service that enables call forwarding or queue callbacks to help lower customer wait times. This would optimize the buyer journey and make it less arduous for the customer. 

An often overlooked tactic is to focus on the obstacle causing the friction rather than the nudge itself. For example, you can make conversions easier so your prospects can sprint their way down the sales funnel.

In the early part of the journey, this might include optimization by way of marketing and communication channels. If your target audience is Gen Z and Millenials, for example, forgo traditional channels and build brand awareness on the social media platforms they use instead. 

There are many eCommerce marketing strategies that can help you optimize interactions and reduce friction.

Focuses on pain points

An optimized customer journey gives consumers a more streamlined experience. Rather than being distracted by unnecessary steps, it ensures just the right amount of interactions and information. 

This type of focused effort from your sales and marketing team means you can spend more time singing the benefits of your products or services. More importantly, it ensures each experience focuses on the specific pain points of your buyer personas. 

Personalizes the customer experience

Part of the optimization process is building customary journey maps that achieve a high level of success. Each one should focus on a different buyer persona. These custom journeys are just one way that optimization personalizes the customer experience (CX).

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Building interactions for each segment’s preferred channels increases customer satisfaction. You can also use CRM solutions, customer journey management platforms, and marketing automation to hyper-personalize every interaction. This might range from having live agents and chatbots with access to customer account information to suggesting products your buyers will be interested in. 

How to optimize the customer journey map

1. Define your business goals

Optimizing the customer journey can help you achieve various objectives, but it’s best to set your sights on a few specific goals for your business. This will help to guide you.

The following are some examples of business goals:

• To stamp out weaknesses or redundancies in the customer journey
• To gain more insight through increased customer feedback
• To increase conversions at bottlenecks in the sales funnel

2. Define your buyer personas

Buyer personas help you segment your audience according to their attitudes, values, behaviors, and demographic information. The first step is to identify your best buyers and your least valuable customer types.

When building your customer avatars, you should find common factors or indicators to help with optimizing customer journeys and areas like lead qualification. 

3. Pick your target personas

To get started, pick the buyer persona that most closely fits your business goals. If this is your first time refreshing the customer journey, you’ll likely want to focus on the personas that represent the best lifetime value. 

4. Start drafting a customer journey map

Now you have a better understanding of who your customers are, it’s time to start visualizing the purchasing journey. You need to map out every customer touchpoint or interaction from beginning to end. 

This includes every channel that’s used to create brand awareness, from Instagram and Facebook marketing to email newsletters and word-of-mouth referrals. It also includes third-party channels like affiliate marketing and other partner programs.

From here, you can start optimizing and connecting actions to build a customer journey that’s robust and efficient. 

5. Start optimizing

With a rough draft of the customer journey in place, you can begin to make alterations and improvements. Eliminate redundant or friction-building interactions, and map out pathways that allow for a seamless transition from one touchpoint to another. Ensure these make sense for the buyer persona involved. 

For instance, when nudging Gen Zers from the brand awareness to the subscription stage, you could focus on social media only. This means eliminating CTAs that involve newsletter subscriptions or inbound calling campaigns for this particular journey. 

6. Use the right tools

By now, you should have a close to ideal journey for each buyer persona. These are optimized when friction is reduced and your team is set up for success. The only problem is that nothing is ideal.

No matter how much you prepare, there will always be room for improvement, so you’ll need to arm yourself with the best tools for the job. Customer relationship management software is crucial. Other marketing tools can also help you automate and track each customer’s journey.

While you’re at it, don’t forget about the wealth of digital marketing resources available online. 

7. Optimize, rinse, and repeat

Completing your optimized customer journey map is only the beginning. You’ll need to take this process and repeat it for each business goal and buyer persona. Of course, you can use existing maps as templates for building new customer journeys.

Using marketing tools, you should be able to track the success of your freshly optimized touchpoints and overall conversion rates. Use analytics tools and trusty A/B testing to hone in on what’s working and what isn’t. 

Continue the process ad infinitum and reap the rewards of providing a seamless, frictionless customer experience. 

Optimize the customer journey today!

Businesses like yours desire their operations to run as smoothly as possible. Your customers will hold you to these same standards during the buying cycle. Now, at least, you should have the tools and team to identify what your customers want. 

This is the time to map out and optimize your customer journeys. That is, unless you’d rather wait around while they flock to competitors that offer a painless purchase process. Why not start improving your customer satisfaction levels today?

The post Creating a Journey to Customer Satisfaction appeared first on DigitalMarketer.

Personal branding isn’t just for entrepreneurial rock stars that want to dance onto stage and hype up an audience with hopes, dreams, and unbelievable case studies.

You don’t have to command an audience like Tony Robbins, make complicated things seem simple like Ryan Deiss, or make buying businesses sound as easy as buying groceries like Roland Fraser.

You can just be you.

The personal brand that you build will not only make it easier to get new clients, but also help you grow your business in a way that you actually enjoy. It’s a win-win-win situation!

Creating a personal brand requires effort and consistency, but the payoffs are more than worth it.

I’m going to show you 3 of the top reasons why personal branding is essential for business growth and why you should start working on yours today.

If you’re not convinced yet, by the end of this post I think you will be. So let’s get started!

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Benefit #1. You Will Attract Clients You Love Working With

Can you imagine being surrounded by people who already like you and want to work with you?

Finding the right clients is like dating. (I know, I’m tired of that analogy too.)

Would you rather go on a date with someone who is clearly interested in you and makes an effort to get to know you OR would you rather go on a date with someone who is lukewarm and doesn’t seem that into you?

Of course, it’s much more fun and enjoyable to date someone who is clearly interested in you and makes an effort to get to know YOU. The same goes for finding clients.

When you have a personal brand, you will attract clients that you actually enjoy working with.

They will understand your language, your jokes, and what you’re all about. They will get a chance to know you and decide if they like (or don’t like) you before even reaching out to you.

So how do you attract the right clients?

Simple – be yourself.

There are a few things you can do to help you stay true to yourself and your personal brand.

• Be authentic. Don’t try to be someone that you’re not. People can see right through it and they won’t trust you.
• Stay consistent. This is one of the most important aspects of personal branding. You need to be consistent with your message, your tone, and how you present yourself.
• Be YOURSELF! This is the most important thing of all. Be genuine, be honest, and be real. People will appreciate and respect you for it.

Benefit #2: Selling Gets Waaaaaaay Easier & Much Faster

Selling is hard.

It’s one of the things that we as entrepreneurs hate the most. We would much rather focus on the fun things – tinkering with our products, brainstorming new features, and talking to customers.

But the reality is, we need to sell in order to grow our businesses.

And personal branding makes selling a lot easier and shortens your sales cycle.

When you have a personal brand, people already know who you are and what you’re all about. They have an idea of what it would be like to work with you and they are more likely to reach out to you because they trust you.

Personal branding makes selling a lot easier because you don’t have to start from scratch trying to convince someone that they should hire you. You already have a foundation of trust that has been built up over time.

Here are a few things you can do to build know, like, and trust so selling is easier and faster.

• Tell Your Story. Your personal brand story is what sets you apart from everyone else. It’s what makes you unique and interesting. Share it on social media and make sure to be authentic and consistent with your message.
• Host events and webinars. Hosting events and webinars is a great way to connect with your audience and share your personal brand story. This gives people a chance to get to know you better and see what it’s like to work with you.
• Write blog posts and articles. Writing blog posts and articles is a great way to share your personal brand story, expertise, and knowledge with the world. This will help you build credibility and trust with your audience.

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Benefit #3. You Will Attract More Employees That You Like

One of the benefits of having a personal brand is that you will attract more employees that you like. They will fit into the culture that you have created and they will be more likely to stick around for a longer period of time.

You get to decide what values and beliefs are important to you and your team and can get them invested in the mission that you have for your clients.

The culture that you create is important because it will determine how happy your employees are — and happy employees are more productive employees.

How do you use your personal brand to create a culture that your employees will love?

• Just be yourself. The culture that you create should be a reflection of your personal brand and the values that are important to you.
• Talk about your clients. Employees want to feel like they are a part of something bigger than themselves. Talk about your clients and how they are using your products or services to make a difference in their lives.
• Being authentic and genuine. Let them know what your personal goals are and why you started the company in the first place. Share your vision for the future and let them know how they can help you achieve it.

How Do You Create a Personal Brand?

Creating a personal brand is not about self-promotion or selling yourself.

• It’s about creating a foundation of trust and credibility so people will want to work with you.
• It’s about attracting the right employees that fit into the culture you have created.
• And it’s about making selling easier so you can focus on what you’re good at – running your business.

If you’re not sure where to start, don’t worry. Just focus on being authentic and genuine with your personal brand story and move forward with intention to create a strong personal brand.

The rest will fall into place — and you have a great community at DigitalMarketer you can lean on to help get advice to point you in the right direction. 

The post 3 Benefits of Building and Using a Personal Brand to Grow Your Business appeared first on DigitalMarketer.

The social network landscape is constantly changing, and Instagram is currently the fastest growing social network. There are 1 billion active users on Instagram, so it’s no surprise that marketers should take part in this growing phenomenon.

While Facebook, Twitter, and LinkedIn are still great ways to connect with customers and build relationships, Instagram is quickly becoming one of the most important social media channels for businesses.

Instagram is especially great for small businesses that want to increase their customer base without spending much money on advertising. It’s also an excellent platform for B2-B companies looking to reach potential customers in their industry.

With that in mind, we will go through eleven quick tips today that will help you improve your Instagram marketing. You will learn to write great captions, engage with your followers, and utilize other Instagram tools to grow your business.

Create An Instagram Business Account:

You probably already have a personal account, but you need to create a separate business account if you want to promote and sell products on the platform.

A business account gives you access to tools that make it easier to manage your profile, including analytics and insights that can help you grow your audience.

Additionally, you can use it to share photos with your customers and fans and engage with them more personally.

You can get one by following these steps:

• Go to www.instagram.com/business/. Click on “Create an Account” in the top right corner of the page. 
• Fill out all the required information on this page (e-mail address, username, and password).
•  Select whether your business will be verified or unverified (verified accounts are recommended).
• Choose whether you want to link your Facebook page with your new Instagram account (do this if you have one). 

Once all of these steps have been completed successfully, you’ll be able to log into your new business account.

Identify Your Ideal Audience:

The first step to any successful marketing campaign is knowing who you’re selling to. While Instagram’s user base is more prominent than ever before, it’s still a very niche platform. Determine who is most likely to buy from you and what they are looking for.

This can be done by looking at the demographics of your target customer base and identifying their interests and behaviors.

The above analytics shows everything age, gender, and most active times so businesses can engage with their audience more effectively.

And once you have identified your target audience, it’s time to tailor your content accordingly. This means creating content that appeals specifically to those users rather than posting the same thing across multiple platforms or accounts.

Tell A Compelling Story:

Storytelling is one of the most effective ways of connecting with people and building an emotional connection with them. It can be used in advertising campaigns, product descriptions, and even social media content.

The best brands on Instagram have a compelling story that speaks directly to their audience and makes them want to engage with the brand.

The key thing is knowing what kind of story will resonate with your target audience. Here is an example of @coastalcollectivemarketing agency:

Coastalcollectivemarketing is a digital marketing agency. This brand sells various services to its clients. To make their audience engage with their brand on a personal level, they are sharing a back story on this post.

The story should be easy to understand and delivered in an interesting way that appeals to different kinds of people, including those who aren’t familiar with your industry or products yet.

Write A Bio:

Writing an Instagram bio can feel like a daunting task when you think about how many people will read it, but your bio is essential to creating a successful profile on Instagram.

Not only your Instagram bio is the place to make a great first impression, but it is also a place to appeal directly to your target audience and showcase your brand voice.

When you have a clear idea of why you’re using Instagram, it becomes easier to write a bio that communicates who you are, what you do, and why people should follow you.

You have 150 characters in your bio. To make it outstanding, try adding the following:

1. Include a call-to-action (CTA) if possible
2. Write short copy that’s easy for followers to read
3. Be authentic and transparent with your brand voice
4. Include relevant keywords to your industry
5. Use hashtags

Here is an example of a Content Marketing Institute Instagram bio:

As you see, the Content Marketing Institute community made it clear in just a few words who they are, what they do, and what benefit you will get from paying a visit to the site.

Write Great Captions:

One of the best ways to get more comments on Instagram is to write a good caption. Captions can be up to 2,200 characters long and include emojis and 30 hashtags. That’s a lot of space to work with!

However, writing a good Instagram caption can be challenging and tricky. After all, your followers are bombarded with posts from friends and family every day, so how can you make them stop and pay attention to what you have to say?

Here is a trick you can use to write an outstanding caption:

The first thing to consider when writing a caption is your audience. Who is going to read this caption? The caption should be catered towards them and what they will find interesting.

Here is a great example of @Whole30recipes:

Take a look at the caption. It explains almost everything about the image you need to know. For example, it shares the ingredients and uses a convincing tone that makes you want to try this recipe out.

This is the amount of information that you should include in your caption section to engage your existing and new audiences.

Use Eye-Catching Images:

Some of the best Instagram accounts are those that use eye-catching images. This is especially true for accounts that post regularly and have a large following. Posts with images stand out from the crowd and attract more attention than those without them.

It’s because, before anything else, the audience will be looking at the image. And in that first split second, they decide whether they want to continue reading (scrolling) or move on.

To stop people from scrolling and get them to read your text and take action on it, you will need some attention-grabbing images that describe the business you are running.

Let’s take a look at an example:

Here is an excellent example of all that I mentioned above. Travel & Food blog uses outstanding images describing the purpose of their Instagram blog. You don’t need to read any captions to understand that.

Use Related Hashtags:

Another easy way to increase Instagram’s audience is by using related hashtags.

Hashtags are used on Instagram to search for content and are critical to growing your account. In fact, posts with hashtags receive 12.6% more engagement than those without them.

Hashtags are words or phrases that describe a post. And since Instagram is a visually-driven platform, it makes sense that visual content like photos and videos would be categorized by hashtags.

By using relevant hashtags on your posts, you can reach new people who don’t follow you on Instagram yet but are interested in seeing content like yours.

The example of @dunkindonutsperu makes it easier to comprehend:

Here are some effective ways to use hashtags for your business:

Related hashtags: Use hashtags that relate directly to your niche and expertise.

Specific hashtags: Be as clear as possible when using hashtags, especially if you’re in a crowded niche.

Branching out with geographical and lifestyle-based hashtags: Using these can help you reach new audiences by making your brand more relatable to people who aren’t already familiar with what you do.

Try looking at top Instagram blogs in your niche and see what kind of hashtags they use more often.

Geotag In Posts:

One of the things Instagram does, which is so great for travelers and photographers, is to allow you to Geotag your Instagram posts. Using geotags on Instagram is a great way to gain followers.

Because people are interested in what’s going on around them, they may search for posts in their area, and if you’re posting them, they will be able to see your content. This helps increase engagement with your content.

If you are on Instagram to help users find your business or brand, geotagging is also a great way!

Here is a great example by @GloriaJeans to look at:

Gloria Jeans is an international coffee shop. Here in this post, you see they are using location tags to help visitors know where they can benefit from this fantastic offer!

How to geotag your Instagram post?

Step 1: On Instagram, click on the filter icon below the caption field. When you do, you will notice an option to add your location. Tap “Add Location” and type in the name of the area you want to geotag with.

Step 2: When choosing a location, make sure it is associated with your content. For example, if you post a photo of the Golden Gate Bridge, then tag that specific landmark or place.

Step 3: Once you save your image and post it, your Instagram followers can now see exactly where you are when they view your photos in their feeds.

Keep Your Audience Engaged:

Followers are important, but engagement is even more valuable. If you want people to take action on your posts, whether buying something or commenting on your content, you need to make sure they’re paying attention and are engaged with what you’re posting.

The best way to do this is by creating relevant and timely content. For example, if your brand is launching a new product, share the news immediately so that your followers will be notified. 

@MINISO is doing a great job over here:

Get creative with your posts, and keep them fresh so that followers continue seeing value in what you have to say.

Another excellent way for brands to engage with their followers is through contests and giveaways.

Use Instagram Stories:

Instagram Stories are a way to share moments from your day in a slideshow format that disappears after 24 hours. They’re great for sharing short, quick moments of your life, such as what you’re doing or where you are.

You can use the Instagram story feature to enhance and add value to the content you wrote on Instagram. So, if you have recently published a post, it’s a good idea to share some key takeaways or behind-the-scenes footage of the piece being created as part of your Instagram story.

Here are three ways to create stories for your Instagram blog:

1. Share The Main Points Of Your Post
2. Create A Q&A Session
3. Test Content Ideas

Build Relationships With Other Users:

Building an Instagram following takes time and dedication, but just like any other social network, it can be a great place to connect with people in your niche and build relationships with other users.

Here are some ways you can use to connect with users:

Follow people in your industry: 

This is a good way to build relationships on Instagram. Go ahead and follow people who are doing the same thing as you. If they don’t follow you back, that’s okay; it’s nothing personal!

Once they receive your follow request, they’ll likely visit your page and see what your account is all about. If they like what they see, they’ll probably follow you back.

Comment on others’ posts:

Commenting on others’ posts is an easy way to get noticed and show them that you care about their content. 

Make sure your comment isn’t generic and will stand out amongst the rest. For example, “Love this” or “Awesome photo” won’t help much.

Like other people’s photos:

Liking photos might seem like a simple task, but it can make a big difference in building relationships on Instagram. By leaving likes, you give them a reason to notice you and visit your account.

Conclusion

If I have not disclosed the fact already, there are many avenues above that you can take advantage of to market your business on Instagram. 

Hopefully, you got some insights from the tips above to help you further your Instagram marketing tactics.

The post How To Build An Instagram Business Marketing Strategy appeared first on DigitalMarketer.

Soundscapes and music can trigger an emotional response, so a well thought out music plan to support your brand identity can help create stronger emotional connections to your brand. Stronger emotional connections stay top of mind and you want your customers and community to keep you top of mind! When that happens, the value you offer is easily accessible when the need for your solution arises. 

In this article, you’ll work through how to decide on the soundscapes of your brand.

3 Tips to Using Music for Your Branding and Marketing Strategy 

These three tips dive into client point of view and holistic brand alignment. You’ll  explore how those factors apply to creating and choosing unique music for your brand. By going through this process you’ll have a sound music planning strategy so that customers can’t get you out of their heads. 

Tip 1: Put Yourself In The Clients’ Shoes

Sebastian, the singing crab from the movie The Little Mermaid, was on to something. Remember the scene where Ariel and the prince were floating on a boat in a lagoon? Ariel needed a kiss from her one true love to become human again. So Sebastian set the mood with—music of course! 

To get your customers to buy, you’ve got to set the mood. 

Music influences our mood for better or worse. You can support your target audience, influence their behaviors, and their perception of you with music. That is why it’s vital to get this part of your branding and marketing strategy tuned in. (See what we did there?) 

Scientific studies have shown the validity and importance of choosing appropriate music for branding to influence the behavior of your target audience. It’s no secret that background music influences how long patrons linger in your brick-and-mortar store. 

And if you’ve ever watched a webinar, you know that music changes how you feel about the presentation. If the music was upbeat and lively, you would probably give positive feedback. If the music was more like house-meets-hold music, you probably wouldn’t give more than a 3-star rating.

Tempo Shifts Shopper’s Energy

One study, from the University of Phoenix, explored music tempo and its effects on shopper responses. The researchers focused on high density retail shopping areas. What did the savvy researchers find? Contrast music to the general “vibe” of the place to keep customers happy.

For example, in a very crowded shopping mall people may become uncomfortable or stressed out. Calming music can balance that energy and keep them shopping longer.

The musical genres most aligned here would be classical, soft pop, smooth jazz, certain types of world music or folk music. The general idea can work the other way around, too. In a less crowded space you may want to keep the energy high to promote excitement, good feelings, and impulse buys versus creating a calming atmosphere which may put your guest in a sleepy or tired mood. A tired customer is probably going to head for the door to take a nap instead of finding more things to purchase after a long day of shopping. 

For many this idea is intuitive, as we’ve all been conditioned to have certain expectations in various environments. You’d never attend a gym that blasted lullabies over the PA system. Of course, if you did that might be your last time at that gym! However, in a yoga studio for example, you’d expect a more relaxed playlist of ambient music. 

Another study of theirs explored the correlation of background music volume and the effects on restaurant patron mood, which was found to influence their food choices. A study found that when customers are relaxed by low volume music, they are more likely to buy healthy foods. High-volume music, however, contributed to changes in customers’ levels of excitement, which enhanced their likelihood of purchasing unhealthy foods.

Tip 2: Be Authentic With Your Music Choices 

It’s important to consider your brand identity. Your brand’s identity is made up of all the various elements to attract your target audience. Most companies have a solid visual brand identity i.e., logo, color, design etc. and either a non-existent, unaligned, or most commonly the cookie-cutter audio identity which is not too different as having a non-existent soundscape. 

People accompany their lives with soundtracks either intentionally or unintentionally. We’ve all heard the cliche “they are playing our song” in some movie or even in real life by associates or close counterparts. This cliché confirms and perpetuates the point that music, certain songs, become so ingrained in our experience, contributing to the memories we develop, either positive or negative. 

As such, if your company uses a particular tune as part of a marketing strategy for branding, you’re in luck if that tune has either no sentimental value to anyone or positive association for many. The other group of people may have an association with a tune so dreadful it may produce a visceral repellant to your brand. You could have the best product or service in the world but if your best customers have an emotional aversion to your brand well you’re out of luck.

Music branding can promote an association with certain values, as often seen in political campaign advertising. 

Tip 3: Be Innovative 

Considering your brand identity, it’s advantageous to use unique music over stock music or overused samples. You want to create a new experience that only your brand provides. 

One big why, is simply claiming firsts. Everyone likes to be a first or only to something, the novelty and bragging rights gives people a sense of importance. Afterall, only the smartest and brightest can claim first rights, right? 

Companies who apply this idea to the music of their brand come away with unforgettable jingles that people automatically associate with your brand. 

The music of these brands is not pre-created, it’s created for you. You can do the task of creating music yourself with the help of educators on places like Masterclass or specialized interactive online courses. It helps to have someone with a background and knowledge in technical music to add that touch of expertise to your project to help elevate your brand or project. That is what you get at WorkFlora.

The theory at WorkFlora is that the best commercials and advertisements are treated like mini movies. Music is composed and orchestrated to provide that unique sound environment in which you want to invite and nurture your client. Those memorable magical musical moments that provide the foundation for a positive brand association. 

One of the most important and overlooked components of getting unique music compositions created for you is that these musical works can add revenue to your brand with intellectual property buyout agreements. 

Without boutique music created just for you, you can utilize certain royalty free music, from places like YouTube Audio Library which gives you a free license to use its music, so long as you follow its rules. The drawback to using the library however, is that you have to know the rules, and many people either don’t read the rules, misunderstand the rules or perhaps just ignore the rules. 

Sometimes, it’s just a case of too much to remember especially for independent owner operators who must make so many decisions in any given day. The ones for whom standing out in a sea of noise is imperative to one’s success. For large enterprises and small shops alike, attention to the audio signature of your brand provides that unforgettable factor. At WorkFlora we help brands of all sizes have one less thing to worry about by specializing in helping you be memorable. 

WorkFlora helps you realize your brand’s unforgettable potential with original music created to help you realize your customer journey with innovation and authenticity. 

The post Choosing Music for your Brand appeared first on DigitalMarketer.

For every 100 people in your sales funnel, 97 won’t buy a darn thing from you. This isn’t an inflated statistic. In fact, 3% is considered a decent conversion rate. But what can you do about those 97 people who ended up in your funnel?

Are you going to just let them sit there without buying anything? 

If 3% of people are buying your offer, I bet you could sell more. 

The key to making more sales is to optimize your sales funnel. Internet marketing isn’t about plugging away at your laptop. It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. 

You shouldn’t chase new customers until you’ve already optimized everything you can inside your sales funnel. 

You’ve already done the hard work of attracting these people. Now let’s work on getting them to buy. 

This article will give you 3 steps (plus one BONUS tip) to optimize your sales funnel, increase your conversions, and sell your products. 

What is a Sales Funnel?

A sales funnel is the experience your audience has with your brand. This journey takes them from being a reader or follower to becoming a paying, happy customer, and eventually someone who promotes your product for you. It’s their entire customer journey. 

The goal of conversion optimization is understanding the customer journey and giving your audience what they need to move closer to buying.

Your job is two-fold. First know what your customer expects. Second, deliver. 

If a visitor clicks through to a landing page, you’d expect the landing page copy to match wherever they’ve just clicked from, like a Facebook ad. 

A typical sales funnel will start with an opt-in (also known as a lead magnet). Then you send emails to nurture your audience before offering them a paid product or service. 

An example sales funnel inside Funnelytics. Nicola Moors Ⓒ

Now I’ll show you how to optimize your funnels by mixing a little bit of copywriting know-how with data and analytics.

Step 1: Understand your target audience 

Your customer is not a lifeless avatar. They’re a real-life human with beliefs and values. 

In fact, you can highlight a shared value you have to create a deeper connection because you’re showing your prospect that you care about what they care about. As an example, innocent drinks (a UK-based brand) isn’t just selling smoothies. They’re selling a better future. 

They’re not selling you a drink. In their copy, they highlight that by buying their products, you’re contributing to a better world. 

Your sales copy should sell the promise of how much better your customers’ lives will be once your product is in it. 

That’s because transformation sells. 

Pioneering neuroscientist Antonio Damasio and fellow researchers at the University of Iowa, discovered in an experiment named the Iowa Gambling Task, that patients with damage to the part of the prefrontal cortex that processes emotions often struggle with decision-making. This tells us that emotion drives decisions. 

So by treating your target audience as a 2D persona, you’re missing out the reasoning behind the decisions they make. 

Take the emotion from your copy and you’re likely missing out on conversions. 

The number one rule of customer research is to never assume. 

Throw out everything you think you know about your audience. Let your research and data do the talking. 

Become a Certified Funnel Optimization Specialist

This Is The Most Profitable Customer-Getting Campaign We’ve Ever Created… And Now I Want To Show You How To Build One For Your Company

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How Do You Research Your Target Audience? 

Here are the top ways you can dig into your audiences’ values, beliefs and emotions. 

Research Option 1: Surveys

​​​​​​​​​​​​​​”Surveys are easier and faster for customers to quickly provide feedback,” according to Easy Digital Downloads. 

In my experience, people love being asked for their opinion. So use this to your advantage by inviting your customers (and even people who haven’t bought from you) for their feedback. 

In fact, implementing this customer feedback loop is the easiest way to retain more customers. 

Create automations and insert touch points that ask for intel at every stage of your customer journey. 

My favorite places to ask for feedback in my funnels are: 

• Adding a question on your lead magnet’s thank-you page to ask visitors why they downloaded it
• Asking for feedback before you launch a new product to uncover your audiences’ beliefs and objections to that particular topic (great for creating pre-launch content)
• Asking new students or buyers to give insights on why they bought from you so you can attract more people like them 
• Requesting feedback from non-buyers to find out how else they’ll solve their problems uncover the hidden competitors you might not know about 

All of the above can be created and added in so you can collect intel automatically at each stage of the customer journey. 

An example survey question I love to ask buyers. Nicola Moors Ⓒ

Research Option 2: Interviews 

Remember we want to uncover our target audience’s emotions. And while surveys are great for quantitative data, it’s really difficult to go deep. So I use customer interviews to ask follow-up questions and really dig into the heart of what’s really going on inside your customer’s head. 

We want to uncover the insights that they might not even tell their friends about. 

So if I was to interview the person who responded to my survey question above, I would want to know the following: 

• Explain what you mean by “nebulous idea”?
• How had you gotten your information on brand voice previously? 
• What type of things were you Googling? 
• What information were you specifically looking for? 
• It feels like the idea of brand voice was confusing to you and your clients. Is that accurate? 
• Now you’ve used this product, how do you feel about brand voice? 

Other things you might want to know: 

1. What problems does your target audience have?
2. What are their goals? 
3. What do they want to achieve by solving this problem or hitting this goal?
4. What is driving their decision making?
5. What’s holding them back from buying? 
6. How else are they solving this problem? 
7. Who else do they look to for support with this problem?

Research Option 3: Review Mining 

Mining through online reviews is an incredibly insightful way to get even more intel on your audience. In fact, it’s my favorite way. 

Look for the places your audience hangs out. 

That could be: 

• Social media – for example Facebook groups 
• Reddit 
• Quora 
• Amazon reviews
• Social proof – review your testimonials and see what language is being used

And look at what they’re saying about your topic or product. 

Search for keywords that will help you find out their problems, hesitations, and desires. 

All of the above will help you get closer to understanding your audience and getting your message right.

Step 2: Optimize Your Product

Once you understand your target audience, you can use the intel to craft the perfect offer for them. 

In marketing, the key to creating high-converting funnels and selling your products isn’t to find an audience for your offer. You design the offer for your audience. 

The audience always comes first.

Never create a product just because you want to. Make sure there is a need in the market for it. (What we like to call proof of concept.) Your audience will crave your optimized offer because it solves a need for them. 

How Do You Design the Perfect Offer and Optimize It?

Or how do you optimize what you’ve already got?

Even if your offer is already selling, go back to your research and look at the following: 

Problems

What problems does your audience actually want to solve? How can your offer solve that?

Goals

How does your product help your customer achieve their goals? Remember your job is to show how their life will be easier with your product in it. 

Hesitations

What could be holding your audience back from buying? If the cost is holding them back, could you offer payment plans or free delivery? I’m sure I don’t need to go into the enormous success of Amazon Prime.

If time is their hesitation, could you make the content in bite-sized videos or offer transcripts so they quickly read the content instead of watching a long video. If they’re unsure the product will work for them, could you offer a video demo or a money-back guarantee?

Competitors

Compare yourself with the competition before your visitors do, according to CXL. What makes your product different? How can you position this? If your product is more expensive then you can explain why and how the benefits are worth the extra cost. 

Questions

What’s your audience asking about your topic? For example, when building my digital product helping copywriters nail their brand voice, I saw they were asking what went into a brand voice guide. So I added a template and real-life example of a brand voice guide so they could see it in action. This made the product a no-brainer for them because they were already seeking this information. 

Urgency or Scarcity

Why does your audience need your product right now? 

Will the price increase? 

Does the bonus run out after a time? 

Social Proof

Social proof comes in many forms. If this is the first time you’ve launched this offer, you might not have testimonials from happy customers. That’s okay! Try adding logos of your customers to the page. You could also add stats, like Justin Welsh did here when he added, “Join 26k+ subscribers.”

Image source

Risk-reversal

Your audience needs to believe your offer is the next best step in their journey for them. Common objections might be:

• “Is this right for me?”
• “Is this worth the cost?” 

Things like social proof, sales calls, providing your mobile number (if applicable) and behind-the-scenes demos can all help to increase your conversion rate.

A brilliant example of how to use social proof to build credibility with your prospect from Content Bistro.

Step 3: Craft the Perfect Message

Now your task is to craft the right message. 

Getting deep on the right message is the fastest way I’ve increased conversions. But you don’t need to be a copywriter to write high-converting copy. 

Luckily you’ve already done the hard work. 

Effective copywriting is based on understanding your audience and re-using their language. You’re going to use the feedback you’ve gathered from your audience to write sales copy that converts. 

Based on the problems and goals of your audience, what is the transformation you promise your customers?

The promise has to be accurate. Don’t inflate your promise or you risk losing customers—because you can’t follow through on the deliverables. 

Use your target audience’s exact language so the copy resonates with them. Highlight the benefits of the offer in your copywriting so your audience can see how it will help them. 

There are so many copywriting formulas out there and I think following Eugene Schwartz’ five stages of awareness is effective. 

• Unaware: Has no idea they’ve got a problem. Push marketing drives awareness.
• Problem aware: Copy should talk about the problem your audience has and how it affects them.
• Solution aware: Show them the transformation they can expect. What would life look like if their problem was solved? 
• Product aware: Introduce your offer and the benefits.
• Most aware: Use social proof and any risk reversals—like a guarantee or time-limited bonus—and give them an option to buy.

Following this outline will guide your copywriting so that you give your audience all the information they need. If done properly, you’ll have built enough rapport with them so that the logical decision is to buy from you. 

Become a Certified Funnel Optimization Specialist

This Is The Most Profitable Customer-Getting Campaign We’ve Ever Created… And Now I Want To Show You How To Build One For Your Company

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Bonus Step: Map Out Your Lead Strategy 

The number one mistake business owners make after creating a sales funnel is forgetting to create a strategy to generate leads. 

You have a crave-worthy, optimized offer, with a killer message. But if no-one is reading your sales copywriting, then no-one will buy. 

It’s that simple. 

After you create the funnel, you have to create a plan to generate leads—AKA your lead strategy.

Here’s an example from one of my recent clients. This client hired me to write the sales page copy and email marketing sequence for a course launch. Mid-launch, my client was concerned that they weren’t hitting their goals. After analyzing the data, I spotted that the sales page was converting at 7.12%. 

The real problem? They weren’t getting enough leads through the funnel. 

The best copy in the world won’t sell if people aren’t seeing it. You need to invest in a lead generation strategy. 

Now this doesn’t mean you need to get as many eyeballs on your funnel as possible. That won’t necessarily translate into higher revenue. 

There should be a balance between generating quality leads and generating a quantity of leads. 

Quality leads are people who are likely to buy your product. This is why customer research is key. When you understand your audience, you’re more likely to attract the right people into your sales funnel. 

The next step in generating quality leads is to look at which channels your target audience is spending time on. 

Examples of channels might be: 

• Social media such as Instagram, LinkedIn, or Pinterest
• Blog posts 
• Paid advertising like Google or Facebook 
• Direct traffic through search engine optimization (SEO) 
• Email marketing 

You can use a mixture of paid and organic marketing to get in front of customers. 

Organic marketing—search engine optimization, content marketing, social media marketing, etc.—is a long-term strategy, but one you need to use for sustainable business growth. 

Content marketing is pull marketing where you create valuable content that pulls your audience away from the search engine results page and onto your website.

And content marketing is an easy way to inform your target audience and funnel them towards being ready to buy. You can even embed opt-ins inside your blog post to move them into your email marketing campaign. 

You can also use paid marketing, like running a Facebook ad to your newest blog post. This is push marketing. You push your content onto the platforms your audience is most likely to hang out on to interrupt their scroll and get them thinking and hopefully clicking.

As long as the blog post is written to meet your audience’s expectations, then it will funnel them closer to clicking the buy button. 

So consider writing blog posts optimized with SEO copywriting, which will inform and nurture your prospect. 

Conversion optimization and copywriting is so much more than just writing copy. Effective marketers test and tweak their copy to make sure it’s always converting as best it can.

Hopefully you feel confident in optimizing your marketing funnel, writing more effective copy, and increasing your revenue.

The post 3 Copywriting Tips To Optimize Your Sales Funnel appeared first on DigitalMarketer.